Keywords: sponsors, event parties, brand positioning, event distribution, popularity, reputation.
Moderator: Founder and CEO of Scarlett Brand: Zeng Hua
Guest: Zhong Chengzhan, founder and CEO of KAILAS, Zhang Heng, founder and chairman of Sanfu Outdoor, Cai Yongjun, Chairman and CEO of Good Running Sports, Wang Baoshun, General Manager of Neo Public Relations, and Yang Jichuan, Chairman of Qianbaidu Communication Group/Meyer Sports
Question 1: According to statistics, the number of marathons in 2015 was 134. In 2016, it is developing at a rate of 10 times. What is everyone's concept of the event? What races should we participate in for the brand?
Kaile Shi Zhong: Need to look at the positioning of your own brand, find suitable events to sponsor. Sponsorship is nothing more than two purposes: one is to seek popularity, increase brand exposure; the other is to enhance the reputation, we call the public-type sponsorship.
Question 2: How many events are currently organized in the country?
Good running sports Cai Yongjun: There were more than 200 marathon events in 2015, and the overall number of domestic events exceeded 1,000.
Question 3: What are the different appeals of brands for events and events?
Neo Gongguan Wang Baoshun: Mainly to see whether and brand fit. First of all, to find a valuable activity, the final criteria are: 1, enthusiasts do spend money to participate in; 2, have a scale, such as club activities are small, there is no great impact, the value is not high; 3, activities should be sustainable; 4, the activity itself has cultural characteristics.
Question 4: Which events should we focus on?
Meier Sports Yang Jichuan: Off-road running must be a big trend and there is a relatively large space to be tapped.
Question 5: We see that there are a lot of activities in Sanfu. Do you plan to develop into an event?
Sanfu Outdoor Zhang Heng: We started our activities in 1998 to protect and attract service members. In 2014, 10 competitions were held, and they were commercialized. In 2015, the team was formally organized, 30 games were held, and profits began soon. There will be more than 60 events organized in 2016. The profit model comes from government support, brand sponsorship and registration fees, which has led to the sales of running-related equipment.
Question 6: Will Kaile Stone take the road of the competition.
Kaile Stone: I set up a competition company to do the ride and not walk. We insist on the brand. Doing events is like and has public relations needs.
Good running sports Cai Yongjun: The sponsorship of the event is a double-edged sword. Good competition for the brand positive energy.
A marathon needs six months of preparation, from promotion to execution. We do competitions to be fine-tuned in the high-end, select sponsors only select sponsors matching events. 3-5 years will precipitate the value of each brand. this point is very important. Speaking of an event associated with a brand.
Question 7: Some suggestions for the satisfaction of events and brands in demand. How to reflect the value of sponsors in the event?
Meier Sports Yang Jichuan: Brands have different requirements at different stages. The real value is to build participants' awareness of the brand.
Help brands find strengths; use their own events to attract brands to play with. The three elements are: Emotionalism - brand focus on a certain event and slogan that is consistent with its own brand positioning; focus and continuous grafting of the promotion into the marketing system; product is the core. For the contractor, a good brand is needed to cooperate. It takes the organizers and the sponsors to dig together and do a better job.
Question 8: As a sponsor, I don't insist on sponsoring a certain event. I need not only your communication, but also the site and the participants. What are the basic requirements for an event?
San Fu outdoor Zhang Heng: understand the core of the brand. Several events that match the positioning have been sponsored. Sporadic sponsorship effects will not be very good.
The three husbands do different events. We do it as a product. Sanfu opened an outdoor shop in a certain place to synchronize landing events and activities. To drive sales of outdoor stores by events, it is expected that the event will drive sales to occupy 1/3. As a means and tool for equipment sales.
Each point of view summarizes:
ISPO Wang Yilei: From the perspective of the platform side, the first is focus. The brand's support for a particular event is focused. The same is true for the event. For example, Kaile Rock sponsors rock climbing activities. The second is return.
Mei Ye Yang Jichuan: If the competition does not have budgets for promotion and media channels, these basic operations cannot be called a good event organizer. Tournament operations and execution require a professional operating team. The creation of an event IP is a long-term process that requires patience, not overnight.
The source of the competition's income: the ticket registration fee sponsorship method event relay rights souvenir sales and the new model online activity platform resource replacement cooperation.
For more information about original dry goods for the outdoor industry, please download the Cool APP App.
Diameter of caster : 75-100MM
Width of caster : 32MM
Bearer : 70-136KG
Bearing : BallBearing
Height of caster : 107-165MM
Turning radius :72-98MM
Feature appearance
With precision ball bearings, flexible rotation, lightweight
Double brakes are available
Metal bracket caster active/fixed type
Each wheel carries a maximum of 146 kg
Metal bracket: the use of galvanizing method to solve the problem of bracket rust and beautify the appearance of the product
Material: Special super artificial rubber wheel
Special points: quiet wear-resistant, light operation, flexible steering, large elasticity, special ultra-silent bearings, anti-winding.
Plug-in type
Each wheel carries a maximum of 146 kg
Metal bracket: the use of galvanizing method to solve the problem of bracket rust and beautify the appearance of the product
Material: Special super artificial rubber wheel
Special points: quiet wear-resistant, light operation, flexible steering, large elasticity, special ultra-silent bearings, anti-winding.
Silk rod type
Each wheel carries a maximum of 146 kg
Metal bracket: the use of galvanizing method to solve the problem of bracket rust and beautify the appearance of the product
Material: Special super artificial rubber wheel
Special points: quiet wear-resistant, light operation, flexible steering, large elasticity, special ultra-silent bearings, anti-winding.
Empty core rivet type
Each wheel carries a maximum of 120 kg
Metal bracket: the use of galvanizing method to solve the problem of bracket rust and beautify the appearance of the product
Material: Special super artificial rubber wheel
Special points: quiet wear-resistant, light operation, flexible steering, large elasticity, special ultra-silent bearings, anti-winding.
STO class full plastic bracket caster activity/fixed type
Each wheel carries a maximum of 146 kg
Medical Caster,Hospital Casters,Medical Castor Wheels,Medical Caster Wheels
GuangZhou XingGuang Caster Product Co LTD , https://www.cnxingguangcaster.com