Nowadays, what custom companies do seems to be right. Custom kitchen cabinets and custom wardrobes have penetrated into each other's industries, and even individualized jewelry sales have achieved impressive results. The concept of custom furniture is hot and vague. It has gone beyond the normal process of its own development. Companies in the industry need to face up to the market size and their own capabilities to determine the appropriate development path and speed. What is behind the customization market? Is it sustainable?
Consumer customization upgrades
The custom home has two layers, one is a custom cabinet and a custom closet, and the other is the customization of finished furniture. The customized consumer groups of finished furniture are mostly high-end income groups, mainly furniture customization of large houses and villas. The customization of finished furniture is customized by the rich, and at least it is high-end customization enjoyed by income-rich middle-class professionals. The customization of finished furniture is less expensive than customizing cabinets and wardrobes that are more popular.
Poverty of young people behind the wave of home customization
Home customization looks very fashionable, but it is a helpless fashion, a poor fashion that cannot meet the high cost of consumption, and is a last resort fashion. Many young families have squeezed all their savings from high prices. They also have to spend the hard-earned money of their father’s lifetime. They are still burdened with a large amount of mortgages. Comprehensive use of every inch of space ideas. Coupled with the mass media propaganda space design case, it finally blew a habit of customizing their home space at the consumer level. The beautifying and practical home concept spread quickly and became an irresistible consumer trend. From this point of view, behind the home customization is the poverty of young people.
From many cases, we can see that behind the so-called high-end fashion customization is the impatience of indoor air pollution. The massive invasion of plate-type custom furniture is actually a retrogression of the furniture industry, and it is a countermeasure against the entry of solid wood furniture into the consumer family. However, the market trend is such that manufacturers and sellers can only follow suit.
But indiscriminate expansion violates basic business principles
The market economy is not formed one day. Since the day the market began, it has formed some basic commercial laws. The phenomenon of custom furniture companies expanding everywhere and seemingly invincible is against basic business principles. The reason why a customization is profitable or profitable is because the Chinese economy is in a period of rapid development, and the income of residents is generally in an ascending period. Custom furniture as a pretext and strong wind power. However, this period of violation of basic business principles will not be too long. All commodity categories will grow one or two of the largest companies. Business analysts said that companies should be dedicated, dedicated and professional. However, today's situation seems to be contrary to it. Indiscriminate expansion seems to be a trend. In the “pan-family†concept that has also been proposed, it seems that a company needs to round out furniture, accessories, home appliances, and lighting.
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