From March 29th to 31st, 2017, the 9th China Toys and Baby Products Industry Conference was held in Taihu, Suzhou. With the theme of “Foreseeing 2017 Thinking and Changeâ€, this year's industry conference focused on “global trendsâ€, discussing “China's wisdom†and seeking “Chinese layoutâ€. At the award-winning ceremony of the most watched TJPA Retail Innovation Award, as an omni-channel retailer for safe and healthy maternal and child products, Leyou Pregnancy and Baby has won the “2016 Marketing Innovation Ten Demonstration†through differentiated competition in the context of consumption upgrading. The “Enterprise†and “2016 Supply Chain Innovation Demonstration Enterprise†double awards have set an industry target for the entire baby market.
Leyou pregnant baby founder and COO Gong Dingyu said in an interview with CCTV, "Leyou is first and foremost a omni-channel retailer of safe and healthy maternal and child products. It also has its own brand that can meet the needs of differentiation and serves Leyou APP. Mobile phone terminals and millions of members in more than 500 stores in more than 100 cities across the country. As a circulation company, Leyou is an important extension of the supply side of the baby industry and a bridge between consumers and consumers. We have been working hard to play our part. The emphasis on food safety and quality and research, promote the supply-side reform of the baby industry, promote them to improve the quality of products and meet the general trend of consumption upgrading. For this reason, we are also innovating products and developing more high Quality varieties, building a global supply chain to create independent brands, enhance competitiveness and added value. Increasing varieties, improving quality, creating brands, and vigorously implementing the three-product strategy is a development plan for Leyou in the future."
On the one hand, Leyou in-depth contact with consumers through marketing innovation, and carry out a variety of meaningful and meaningful activities to attract consumers to participate, so that they have a rich harvest, but also enhance the brand's visibility. It is reported that in 2016, the whole society is called upon to pay attention to the pregnant mother group, so that it can be more carefully protected and cared for. On May 13th, Leyou conducted a world record event in “National Most Pregnant Women Participating in Belly Painting†in 11 cities across China, including Beijing, Shanghai, Tianjin, etc., and finally confirmed that 1023 pregnant mothers completed this record, and A certification ceremony was held. During the whole activity, Leyou carried out the most beautiful pregnancy evaluation period for the consumers who participated in the activity, such as the most beautiful pregnancy evaluation, thousand belly painting, and the free delivery of millions of pregnant mothers. Leyou finally won the “2016 Top Ten Model Enterprises for Marketing Innovation†award by the conference.
Leyou won the "2016 Top Ten Demonstration Enterprises in Marketing Innovation" Award
On the other hand, in the supply chain innovation, in addition to establishing direct authorization cooperation with brand owners, Leyou itself has also launched as a brand, including safe and healthy baby and baby clothing brand greatfamily, safe and healthy maternal and child supplies. Branded baby (Ubee), early education toy expert brand letter (ALPHABET), infant nutrition expert brand great food (greatfood) and other products trusted by consumers. The essence of self-owned brand is to realize the integration of production and sales. This is an important measure made by Leyou for the supply-side reform. By reducing the nodes of the sales chain, it saves transaction costs while meeting the escalating consumer demand. The competition dominates. This makes the competition between Leyou and the pure e-commerce platform play a different role, just like pure e-commerce can only sell homogenized products, and Leyou not only has these brands, but also features that other channels cannot purchase. Self-owned brands, which is why consumers choose music friends rather than other channels.
Leyou won the "2016 Supply Chain Innovation Demonstration Enterprise" Award
At a time when consumption enthusiasm is rising and consumption patterns are increasingly diversified, more and more differentiated competitive opportunities for consumption upgrades will appear in the toy and baby products market. Therefore, how to seize and utilize these opportunities will become an issue that the industry must consider and face. By grasping this link, it will be able to better occupy the market and embrace this era of consumption.
About Leyou pregnant baby
Founded in 1999, Leyou Pregnancy is an omni-channel retailer of safe and healthy maternal and child products. Leyou innovatively adopts the “Internet +†omni-channel business model of “Online Mall + APP+ Chain Store†to provide consumers with one-stop professional services and convenient and comfortable shopping experience. Up to now, there are more than 500 stores in Leyou, covering more than 100 cities in Beijing, Shanghai, Tianjin, Shenyang, etc. The number of online mall registered members exceeds 10 million. Leyou is a retailer of the quality inspection system (QA) for pregnant women and children. “Children grow up healthily and move towards a better future†is the mission of Leyou.
Zhejiang Lamon Technology Inc. , https://www.babychaires.com