Fifth, the product packaging must be unconventional, require new, change, find characteristics
Fertilizer packaging generally uses popular white woven bags, and no matter what kind of fertilizer is such packaging, there is no manufacturer's characteristics, no brand characteristics, and no sense of market competition. One manufacturer jumped out of its way and launched a yellow woven bag of fertilizer. Due to the monotony of fertilizer packaging, consumers rarely deliberately select brands when they purchase. Once this yellow-packaged chemical fertilizer was introduced, it immediately attracted people's interest, and the result was naturally manufacturers.
In addition, one or two, two or two packaging Maotai, Wuliangye the market, the advent of cans of milk, manufacturers are on the packaging innovation, change, and seek characteristics.
People's thinking has an inertia. What is commonplace is often not easy to attract people's attention. The same is true of packaging. The brand new packaging will immediately attract the attention of many customers and stop watching. This will greatly increase the likelihood of the product being purchased.
Six, product packaging must comply with the laws and regulations of different countries and regions and the customs of the region where the product is sold.
Different countries and regions have formulated corresponding laws and regulations to regulate the packaging market according to their actual conditions. In order to integrate our country's product packaging with the country, we must have this knowledge.
For example, pure wood packaging requirements for all imported products in the United States must be treated with high-temperature fumigation or protective agents, or they will all refuse entry. France is stricter in this respect, simply rejecting wood packaging. Canada stipulates that the written instructions on the package should be written in both English and French. Kuwait stipulates the application of Arabic script on various food packaging to indicate the date of manufacture and the period of validity.
Recently, China's Ministry of Agriculture has standardized the labeling and packaging of pesticides. For example, a detailed description of the toxicity, the method of use, etc. is required. Pesticides that do not meet packaging requirements will be rejected for listing.
Although psychology and customs are not laws and regulations, they must not be taken lightly. Consumers in different regions may have very different reactions to the same package due to different customs.
There is a domestic "White elephant" brand battery, its English name is "White Elephant", "White Elephant" in the United States and the United States refers to a large and expensive and useless things, so this kind of battery sales in the country is no problem; But if you want to sell abroad, you must reconsider its English translation.
For another example, peacock has the meaning of auspiciousness and longevity in our country, but in some areas it is considered as an idiot's stupid man.
Therefore, product packaging must take full account of the human environment, customs and habits of the areas it covers, and realize the localization of packaging.
The Chinese dolls dressed in national costumes in the ads of Coca-Cola’s ads and the McDonald’s propaganda are the products of the combination of traditional culture and Chinese culture of Coca Cola and McDonald’s.
Seven, product packaging must be combined with security
As fake and shoddy products flood the market at present, the anti-counterfeiting problem has attracted more and more manufacturers' attention. At the same time, it also puts forward new requirements for packaging, that is, packaging should have anti-counterfeiting capabilities.
Packaging anti-counterfeiting generally takes two forms. One is that the package itself can be counterfeit. Such as BOPP laser anti-counterfeit shrink film packaging and perspective holographic film packaging is this form. Another form is to add anti-counterfeiting labels on the outside of the product packaging. At present, this is the mainstream of security.
A wide range of anti-counterfeit labels. According to the different main disciplines used in anti-counterfeiting technology, it can be divided into physics anti-counterfeiting, chemical anti-counterfeiting, biological anti-counterfeiting and multi-disciplinary anti-counterfeiting. According to the different use and recognition scope of anti-counterfeiting technology, it can be divided into public security, professional anti-counterfeiting and special security. In addition, according to the different materials and processes used in the production of anti-counterfeit labels, they can be divided into laser holographic anti-counterfeiting, paper anti-counterfeiting, ink printing anti-counterfeiting, telephone code anti-counterfeiting, and heavy ion micro-porous film anti-counterfeiting. However, the most widely used is still integrated security. A variety of anti-counterfeiting technologies will be applied at the same time to a certain anti-counterfeiting mark, which will greatly increase the difficulty of marking the counterfeit mark and deter counterfeiters.
But no matter what kind of anti-counterfeiting mark, it must meet the following requirements, namely technical reliability, product exclusivity, ease of identification, identification of uniqueness and cost availability.
Practice has proved that the anti-counterfeit labels play a very good anti-counterfeiting effect, effectively protecting the interests of manufacturers and consumers. Anti-counterfeiting has become an indispensable part of packaging. With the constant emergence of various new technologies, new materials, and new technologies, the anti-counterfeiting features of anti-counterfeiting labels are also being strengthened. We have reason to believe that the organic combination of anti-counterfeiting and packaging will inject new vitality into the flourishing development of the packaging industry. (Finish)
Fertilizer packaging generally uses popular white woven bags, and no matter what kind of fertilizer is such packaging, there is no manufacturer's characteristics, no brand characteristics, and no sense of market competition. One manufacturer jumped out of its way and launched a yellow woven bag of fertilizer. Due to the monotony of fertilizer packaging, consumers rarely deliberately select brands when they purchase. Once this yellow-packaged chemical fertilizer was introduced, it immediately attracted people's interest, and the result was naturally manufacturers.
In addition, one or two, two or two packaging Maotai, Wuliangye the market, the advent of cans of milk, manufacturers are on the packaging innovation, change, and seek characteristics.
People's thinking has an inertia. What is commonplace is often not easy to attract people's attention. The same is true of packaging. The brand new packaging will immediately attract the attention of many customers and stop watching. This will greatly increase the likelihood of the product being purchased.
Six, product packaging must comply with the laws and regulations of different countries and regions and the customs of the region where the product is sold.
Different countries and regions have formulated corresponding laws and regulations to regulate the packaging market according to their actual conditions. In order to integrate our country's product packaging with the country, we must have this knowledge.
For example, pure wood packaging requirements for all imported products in the United States must be treated with high-temperature fumigation or protective agents, or they will all refuse entry. France is stricter in this respect, simply rejecting wood packaging. Canada stipulates that the written instructions on the package should be written in both English and French. Kuwait stipulates the application of Arabic script on various food packaging to indicate the date of manufacture and the period of validity.
Recently, China's Ministry of Agriculture has standardized the labeling and packaging of pesticides. For example, a detailed description of the toxicity, the method of use, etc. is required. Pesticides that do not meet packaging requirements will be rejected for listing.
Although psychology and customs are not laws and regulations, they must not be taken lightly. Consumers in different regions may have very different reactions to the same package due to different customs.
There is a domestic "White elephant" brand battery, its English name is "White Elephant", "White Elephant" in the United States and the United States refers to a large and expensive and useless things, so this kind of battery sales in the country is no problem; But if you want to sell abroad, you must reconsider its English translation.
For another example, peacock has the meaning of auspiciousness and longevity in our country, but in some areas it is considered as an idiot's stupid man.
Therefore, product packaging must take full account of the human environment, customs and habits of the areas it covers, and realize the localization of packaging.
The Chinese dolls dressed in national costumes in the ads of Coca-Cola’s ads and the McDonald’s propaganda are the products of the combination of traditional culture and Chinese culture of Coca Cola and McDonald’s.
Seven, product packaging must be combined with security
As fake and shoddy products flood the market at present, the anti-counterfeiting problem has attracted more and more manufacturers' attention. At the same time, it also puts forward new requirements for packaging, that is, packaging should have anti-counterfeiting capabilities.
Packaging anti-counterfeiting generally takes two forms. One is that the package itself can be counterfeit. Such as BOPP laser anti-counterfeit shrink film packaging and perspective holographic film packaging is this form. Another form is to add anti-counterfeiting labels on the outside of the product packaging. At present, this is the mainstream of security.
A wide range of anti-counterfeit labels. According to the different main disciplines used in anti-counterfeiting technology, it can be divided into physics anti-counterfeiting, chemical anti-counterfeiting, biological anti-counterfeiting and multi-disciplinary anti-counterfeiting. According to the different use and recognition scope of anti-counterfeiting technology, it can be divided into public security, professional anti-counterfeiting and special security. In addition, according to the different materials and processes used in the production of anti-counterfeit labels, they can be divided into laser holographic anti-counterfeiting, paper anti-counterfeiting, ink printing anti-counterfeiting, telephone code anti-counterfeiting, and heavy ion micro-porous film anti-counterfeiting. However, the most widely used is still integrated security. A variety of anti-counterfeiting technologies will be applied at the same time to a certain anti-counterfeiting mark, which will greatly increase the difficulty of marking the counterfeit mark and deter counterfeiters.
But no matter what kind of anti-counterfeiting mark, it must meet the following requirements, namely technical reliability, product exclusivity, ease of identification, identification of uniqueness and cost availability.
Practice has proved that the anti-counterfeit labels play a very good anti-counterfeiting effect, effectively protecting the interests of manufacturers and consumers. Anti-counterfeiting has become an indispensable part of packaging. With the constant emergence of various new technologies, new materials, and new technologies, the anti-counterfeiting features of anti-counterfeiting labels are also being strengthened. We have reason to believe that the organic combination of anti-counterfeiting and packaging will inject new vitality into the flourishing development of the packaging industry. (Finish)
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