Green Marketing to Green Product Chain

The definition and characteristics of green products

Simply speaking, green products refer to products that are more environmentally friendly than their current counterparts in the marketing process. It can be a modified product or a brand new green product.

In general, green products should meet the following requirements:

(1) Save raw materials and energy, use less expensive and scarce raw materials, and use secondary resources as raw materials;

(2) The product does not contain any factors harmful to human health and ecological environment during use and after use;

(3) Easy to recycle, reuse and regenerate;

(4) Reasonable packaging;

(5) Reasonable use of functions, as well as functions of energy saving, water saving and noise reduction;

(6) reasonable service life;

(7) After the product is scrapped, it is easy to handle and it is easy to degrade.

Green packaging with green sign

Packaging is an important aspect of marketing. Similarly, green packaging is an important part of green marketing.

The importance and role of commodity packaging.

(1) Landscaping products.

(2) Promote sales.

(3) Increase commodity value.

(4) Improve product visibility.

(5) Provide information for consumers.

(6) Triggering consumer trials.

(7) Promotions.

Several problems should be noted in the correct packaging strategy.

Correct strategy

(1) We must not deviate from social psychology, conform to the general trend of the society, and must respect the consumer's cognitive choices and psychological orientation, and pay attention to the social image of the commodity.

(2) Ensure that the package clearly conveys the product name and product benefits;

(3) The cultivation of the package should be as creative as possible, be unique and prominent, and at the same time, maintain its function and strive to be simple.

(4) Quickly convey information through the package and describe the image. Attract people's attention.

(5) Compare existing packaging and new designs in stores and competitors before and during packaging.

Implement green packaging: measures and countermeasures

1. Prohibit the use of certain packaging materials in the form of legislation.

2. Establish a storage return system.

3. Forced recycling or reuse of laws.

4. Raw material tax.

5. Product packaging tax (fees).

6. Reduce the use of packaging.

7. Change the packaging material.

Source: China Animal Husbandry Network