If you are considering a POS agent and you have not done it before, then the next content will definitely help you understand the industry. The following small series talk about the following aspects of attention.
In fact, there are some problems in any industry, and this is also the case with the POS agent. But one thing to be sure is that the prospects for this industry are still very good. Otherwise, you will not seriously consider doing a POS agent, right. Everyone is very clear about the application prospects of POS machines. As long as China's economy continues to grow, the demand for POS machines will become more and more vigorous, and credit card spending will continue to increase. At present, there is still a large blank market in China. And doing POS agent will also have a run, I think this is one of the reasons why you are optimistic about this industry. Below, I will directly talk about the problems in this industry, especially for some friends who want to be pos machine agents, it is difficult to know these problems without going deep into the industry. Then you actually have some problems in any industry, and this is also the case with the pos agent. But one thing to be sure is that the prospects for this industry are still very good. Otherwise, you will not seriously consider doing a POS agent, right. Everyone is very clear about the application prospects of POS machines.
As long as China's economy continues to grow, the demand for POS machines will become more and more vigorous, and credit card spending will continue to increase. At present, there is still a large blank market in China. And doing POS agent will also have a run, I think this is one of the reasons why you are optimistic about this industry. Below, I will directly talk about the problems in this industry, especially for some who want to do pos.
Friends of the machine agent, it is difficult to know these problems without going deep into the industry. Then you must look down seriously and it will definitely help you. Be sure to look down seriously, it will definitely help you.
The first point is to accept the payment of the license.
Maybe you have some understanding of the payment license. As a POS agent, of course, I want to find a company that has a license to cooperate. "A lot of people will feel that choosing a company that has a license to pay is more practical. It is normal to have such an idea. After all, there are payment licenses that will make people feel more reliable. pos machine agent in this industry. Yes, companies that have an indemnity payment generally do settlements, and rarely do their own investment. Even if they recruit agents, such enterprises often do not have the services and follow-up support for the agents, and the funding threshold is high. It is not deliberately attacking companies that have paid licenses. Just want to explain an objective status quo, this should also be well understood. There are officially authorized companies in China that often have their own advantages. They are always a high-profile attitude. It is more difficult. Of course, if you choose an operator that does not pay a license, then this company should have its own unique advantages. Now, the pos machine agency industry is still in its infancy. I hope more and more regular brands will appear. Then, the pos machine agent can make a steady profit. Otherwise, it is always a change for the partner, but it is also a waste of money. It is as far as possible to choose a company that has a license to conduct direct cooperation or cooperate with its authorized agent. It is straightforward to say that some scammers are cheating on the banner of payment. After all, the security guarantee of a license will be great, at least not Run the road!)
The second point is to investigate the investment policy of payment companies.
Be sure to pay attention to whether this company follows the principle of win-win for manufacturers. If the agent's agency fee or franchise fee is high, you need to be cautious, because the most important profit point for a company that wants to do market in the long run should be the follow-up payment and transaction volume of the dealer. Not the initial fee. Then the enterprises with particularly low thresholds need to be carefully considered. If the threshold is too low, the brand's strength and staffing are often poor. That means that the subsequent services may not be in place. To do the POS machine, follow-up services are still very important. Unlike the general industry, when the product is sold out, it has nothing to do with the manufacturer. After all, the follow-up involves the start of the report, the inquiry of funds, the handling of special circumstances, and so on. The payment business is still quite demanding.
The third point: the mentality that the POS machine should have.
On the whole, the POS agent is still focused on the later sharing. If you want to realize the profit by doing POS in three or two months, then you are advised not to do it. Compared with the general electronics industry, POS The profit margin of sales is slightly worse. For manufacturers, not only the production cost of the product, but also the channel cost, so the ex-factory price of the pos machine is higher, which leads to a lower profit margin for the overall product sales in this industry. It also depends on the sales ability of the agent. In addition, if you just want to personally distribute the goods, I also advise you not to do it. That's just a waste of money. Because doing pos machine business must have a complete team and a viable market expansion method. This involves promotion, sales, and after-sales service. Customer relationship management and more. The requirements for the team are still very high.
The fourth point: do pos machine agent this industry you have to understand the phenomenon of sealing machine.
There are many reasons for pos machine sealing machines. The most common one is the low rate violation operation. Many third-party operators lure dealers to act as agents at low rates. Since many of my friends are unclear about the rates associated with pos agent, the lower the rate, the better. (From the perspective of expanding the market, it is also understandable that merchants certainly hope that the pos machine rate installed by themselves is the lowest.) In fact, the country has clear regulations on the installation rate of pos machines, which can be installed in different industries. The cost is different,
Everyone can check the MCC table and you will know. You also need to know a bit about the 7:2:1 distribution rule. That is, the distribution of the merchants is finally shared by which institutions, how they achieve settlement, and so on. So what is to be explained here is that everyone must be very clear about how the low rate is achieved and whether the way it is implemented is safe. Because of the closure of the machine, the biggest loss is the agent and the installed merchant. This must be taken care of by friends who are new to the pos agent. Agents and merchants are the most direct bundles. In general, pos machine agents are going to make a lot of investment in the market, sometimes even personal reputation. If the pos machine you installed for the merchant is a low-rate machine that violates the rules of operation, when there is a problem such as sealing the machine and losing the order, it will be you, and the third-party operator will not have any loss, especially Now that bank supervision is becoming more and more strict, the machine that violates the rules and operates at a low rate is essentially the money in the country. The bank must be stopped. Everyone can go and find out, in the past one or two years, some of them have been sealed up by banks, and they will probably know the reasons. Therefore, for those who want to be a POS agent, this risk point must be clear. It is best to be a long-term stable and well-organized POS machine to enjoy the later distribution. Of course, if you think that it is a low-cost pos machine, you can quickly catch it. And you are willing to take risks. Then you should try to find a low-cost pos machine, and don't consider too many other factors.
Fifth point: Keep abreast of the policy information and industry status of the payment industry.
Do the payment industry, remember not to put the eggs in a basket (if you are just starting out, although the agent is one, but also plan to increase the category, and the partner institutions) because the customer's needs are changeable, and for your The risk capabilities of upstream channel companies are different.
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