How to do "planning" in graphic design

Chapter 3: Science of Plane Vision

Vision will give people a series of physical, psychological, emotional, and action responses. Design is the science of visual experience, which includes two aspects. One is the physiological reaction and the basic human reaction. The other is composed of random or uncertain factors. Such as personal preferences, personality and so on.

First, relatively stable aspects:

Mainly physiological perception, some of the people's visual habits, visual processes, visual logic, such as from top to bottom, from left to right, like a coherent, repeated, like to have a contrast. There are also people who like the colours most like the complementary colors and so on. This is all related to people's physical habits. They are all instinctive responses to human physiology. As a designer, this knowledge should be fully understood and used flexibly. Design is a concern for “humanism”. First, the culture and human perception methods should be studied and summarized.

Second, the unstable aspects:

The unstable aspect mainly refers to the differences in emotion, quality, taste, and experience. In the design process, you need to have a certain ability to judge and grasp. You need to be objective and restrained in order to complete excellent design.

Third, the science of design thinking:

Design must have a scientific way of thinking, find differences in the same, find common ground in different areas, and be able to use a variety of thinking methods such as vertical and horizontal connected thinking and divergent thinking. Being good at using scientific thinking to find unique and new visual images can constantly discover new possibilities. The science of plane vision is actually a very deep and deep knowledge. Only in-depth and comprehensive research can ensure the continuous improvement of the design level. (to be continued)