In 2002, Hiram Walker acquired the Malibu brand from Diageo. At that time, Malibu coconut-flavored rum had been quite impressive in the market.
Malibu coconut rum white shrink sleeves were provided by Gilbreth Co., which printed clear coconut tree graphics. This design made a significant contribution to the hot sales of the product.
In the summer of 2004, when the company was preparing to extend the Malibu product line and launch mango and pineapple flavored rum, Gilbreth was naturally the only choice for packaging suppliers. Kevin Nantau, coordinator of Malibu's new marketing program, said: “The appearance of the two new products is in harmony with the appearance of coconut rum, which is a challenge. Initially, we intend to extend the bottle of coconut rum. , keep the white shrink label, and then specifically note the taste of new products.But later, we decided to use transparent packaging design.In the design process of these shrink labels, we are very happy with the creative support provided by Gilbreth, and its effect is also our The marketing team is very satisfied."
Guida-Seibert Dairy, based in Connexia, USA, also used shrink labels on the company's 12-oz. HDPE bottle Super Solo brand milk and other products.
For this very challenging design, Gilbreth initially hesitated. Kevin Nantau described: “Initially, the ink was difficult to identify, especially at the bottleneck, because there was a higher degree of shrinkage, and the transparency was worse than other parts of the bottle. However, Gilbreth soon came up with a suitable one. The ink, which gives us the transparent effect we want to perform, requires a shrinkage of up to 75% in the neck compared to only 10% in the bottle body.To achieve this effect, select the right material and technology It is the key to success. This is the biggest challenge."
Gilbreth used PETG as a shrink label for the production of Mali Bromley, which is located in Pennsylvania. The label is printed on a custom-made 8-color gravure press. The machine has been specially adapted to the shrink label market. The edge banding equipment used was designed specifically for Gilbreth, which combines the industry's narrowest and widest edge sealing capabilities.
Malibu coconut rum white shrink sleeves were provided by Gilbreth Co., which printed clear coconut tree graphics. This design made a significant contribution to the hot sales of the product.
In the summer of 2004, when the company was preparing to extend the Malibu product line and launch mango and pineapple flavored rum, Gilbreth was naturally the only choice for packaging suppliers. Kevin Nantau, coordinator of Malibu's new marketing program, said: “The appearance of the two new products is in harmony with the appearance of coconut rum, which is a challenge. Initially, we intend to extend the bottle of coconut rum. , keep the white shrink label, and then specifically note the taste of new products.But later, we decided to use transparent packaging design.In the design process of these shrink labels, we are very happy with the creative support provided by Gilbreth, and its effect is also our The marketing team is very satisfied."
Guida-Seibert Dairy, based in Connexia, USA, also used shrink labels on the company's 12-oz. HDPE bottle Super Solo brand milk and other products.
For this very challenging design, Gilbreth initially hesitated. Kevin Nantau described: “Initially, the ink was difficult to identify, especially at the bottleneck, because there was a higher degree of shrinkage, and the transparency was worse than other parts of the bottle. However, Gilbreth soon came up with a suitable one. The ink, which gives us the transparent effect we want to perform, requires a shrinkage of up to 75% in the neck compared to only 10% in the bottle body.To achieve this effect, select the right material and technology It is the key to success. This is the biggest challenge."
Gilbreth used PETG as a shrink label for the production of Mali Bromley, which is located in Pennsylvania. The label is printed on a custom-made 8-color gravure press. The machine has been specially adapted to the shrink label market. The edge banding equipment used was designed specifically for Gilbreth, which combines the industry's narrowest and widest edge sealing capabilities.
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