The form of reason and affection in the layout of the two layouts is the external manifestation of the internal implication.
Formal aesthetic is not inconvenient, and it is enriched and developed along with changes in society. Today, the pursuit of formal beauty has always strongly reflected the designer's personality, integrating spiritual content with personal style, and increasingly integrating figurative and abstract forms into the beauty of form. No matter what kind of presentation is concerned, it focuses on the intensifying influence on the screen, drawing abstraction from the original form, and making the picture develop in an orderly manner through the form. Create a subjective supernatural space-time relationship. The purpose of the layout design is to convey the thought information accurately and quickly. If you set aside the former to simply pursue the form, this form will be empty, flashy, and lifeless. The form is based on human perception and emotion. When the design ideas and concepts can be expressed profoundly, vividly, and accurately through specific forms, the real value of the form is reflected.
1. Segmentation in layouts is a form of composition that can be seen everywhere, for the segmentation of pictures, the segmentation of text blocks, the segmentation of layout content, and the active segmentation and latent concealment. The inner meaning of segmentation is careful planning, adjustment of organization and arrangement from the local to the whole. The ratios and scales in the segmentation are the key to achieving visual balance. The use of segmentation in layout design uses the proportion of content, image, word group, and color in the area, position, space, and direction as a whole to be harmoniously grasped. The visual effect is strongly visible and takes a relatively static order. Presented in front of people, emotions and thoughts are conveyed in divided lines and blocks.
2, the text of the gradient, graphics, pictures of the gradient, the layout of the layout of the gradient and tone gradient, greatly enriched the layout of the visual effects. Gradient refers to the gradual change of shape, not just the shape of the shape of the shape of the body, but the location, size, direction, and color can become the factors of the gradient. In addition to the gradient of the individual factors in the layout design, various factors can also occur at the same time, resulting in a wonderful and rich visual effect. Gradual development is a prerequisite for generating rhythm, rhythm, and overall trends, and different developments in gradients can produce visual focus. Its use changes the factors of law, order, and sequence into a medium that guides people's emotional factors. Aesthetics and personality are also produced. The forms of gradual change are ever-changing, and the clever and appropriate use of this form to enrich the layout of the visual effects, conveys the design ideas, information and played a very good effect.
3. The same image is repeated in the layout. It can enhance people's understanding of a certain image, enhance visual impact, and have unique effects in the construction of a complete and unified layout. The repetitions can be summarized in many forms, among which there are regular repetitions and irregular repetitions. The repetition of the rules means that the arrangement of repetitions is carried out in exactly the same format, and it presents a tight, steady, static beauty. Irregular repetition is not based on the constraints of any format. Freedom is flexible and dynamic. When the repeated basic shapes are large and small, their visual effects are striking and strong, and the repeated basic shapes are small and dense. Their visual effects are soft and uniform. Repeating plays a special role in layout design, but duplication also has its tedious side, and the form of specificity just breaks this tedious atmosphere. In the constitutionality, the specific refers to the form in which the body repeats, in which a local or a certain body abruptly changes the way in which it exists, making it unique and visual. As long as deliberately arranged to change the position, direction, shape, color and other factors may have a specific effect. The specifically expressed features can effectively break the monotonous pattern and combination of form and body, and can use extremely concise means to make the very simple shape become the focus and visual center of the picture, forming a strong contrast between orderly and disorderly. This particularity not only brings new visual effects to the layout, but also affects people's psychological changes. This brings new creative space for the realization of the purpose of layout information effectively inducing people's emotional resonance.
4, layout designers are trying to find significant visual effects, to create a personality that can induce visual and character. The easy-to-recognize image is novel when it is accompanied by a form of expression, and this kind of stimuli brings joy to people. The use of misplaced forms in layout design makes this purpose possible. The clever use of misplacement causes viewers to elicit certain visual sensations and layout images. Dislocation is the contradiction between the picture effect and the understanding of experience. Its original shape is staggered from a certain position, but it is necessary to feel the continuation and development of the form, change without damaging the beauty of the original form, and break through the general visual habits. Constitutes a rich and wonderful picture effect. Dislocation is a form of layout that enriches the romantic color of the concept, strengthens the dynamic factors of the form, makes the contradictory factors constitute artistic features, and produces a qualitative change in people's psychology.
5, in the layout design of its pictures, graphics, text cutting, breaking, decomposition and reorganization. Decomposition is a form of destruction on the surface and it is essentially a method of refining. Decomposition can be understood as analysis and refinement. Decomposition is not only conducive to the understanding of the structure of objects, but also to understand the influence of the locality on the whole. Through decomposition, it can extract the structure and elements of art aesthetics, which is also the condition for the abstract transformation of the forms. The object image decomposition in the layout is for regularization, elementalization, simplification, serialization, and groupization. Aesthetically, it requires rhythm, rhythm, contrast, and harmony, and breaks through the space-time limitations of image thinking. It does not understand the original form of thinking, but uses it as a new element. In the formal rules of beauty, it liberates ideas from images. Change the decomposition to acquire new concepts and create new intentions. Combination in the layout design is a combination of various constituent elements. It is not a simple patchwork. It is a method of uniting each element in an organized and organized way through the laws of beauty and casting it into a new perfect unified whole. The combined language is unified. The functions are varied, the forms are variable, and they give a kind of internal connection and external complete sense of beauty. It is an emotional connection. It makes the layout create a beautiful realm, as music, through a combination of different notes and rhythms. melody. Layout design leads to resonance with the viewer and communication in the mind through the transmission of emotions. Therefore, any form of application should focus on the unity of content, and both should contribute to the development of design ideas.
In the layout, the so-called emotion is the induction effect that occurs between the person and the layout form. The physical stimulation of the form and form evokes a series of psychological effects when it creates a strong impression in the human perception. One important aspect of the foundation of formal beauty is the establishment of the physiology and psychology shared by humans. People's feelings and experiences often begin with physiology and psychology. Modern design is human-centered, and layout design is no exception. Considering human factors and all human activities. If the form in the layout is understood as an effect and it can only be a form of no-depth, flashy format that appears in the form, it cannot be communicated with the viewer's mind. Only a high degree of harmony between reason and affection is the realm of the pursuit of layout design art.
Formal aesthetic is not inconvenient, and it is enriched and developed along with changes in society. Today, the pursuit of formal beauty has always strongly reflected the designer's personality, integrating spiritual content with personal style, and increasingly integrating figurative and abstract forms into the beauty of form. No matter what kind of presentation is concerned, it focuses on the intensifying influence on the screen, drawing abstraction from the original form, and making the picture develop in an orderly manner through the form. Create a subjective supernatural space-time relationship. The purpose of the layout design is to convey the thought information accurately and quickly. If you set aside the former to simply pursue the form, this form will be empty, flashy, and lifeless. The form is based on human perception and emotion. When the design ideas and concepts can be expressed profoundly, vividly, and accurately through specific forms, the real value of the form is reflected.
1. Segmentation in layouts is a form of composition that can be seen everywhere, for the segmentation of pictures, the segmentation of text blocks, the segmentation of layout content, and the active segmentation and latent concealment. The inner meaning of segmentation is careful planning, adjustment of organization and arrangement from the local to the whole. The ratios and scales in the segmentation are the key to achieving visual balance. The use of segmentation in layout design uses the proportion of content, image, word group, and color in the area, position, space, and direction as a whole to be harmoniously grasped. The visual effect is strongly visible and takes a relatively static order. Presented in front of people, emotions and thoughts are conveyed in divided lines and blocks.
2, the text of the gradient, graphics, pictures of the gradient, the layout of the layout of the gradient and tone gradient, greatly enriched the layout of the visual effects. Gradient refers to the gradual change of shape, not just the shape of the shape of the shape of the body, but the location, size, direction, and color can become the factors of the gradient. In addition to the gradient of the individual factors in the layout design, various factors can also occur at the same time, resulting in a wonderful and rich visual effect. Gradual development is a prerequisite for generating rhythm, rhythm, and overall trends, and different developments in gradients can produce visual focus. Its use changes the factors of law, order, and sequence into a medium that guides people's emotional factors. Aesthetics and personality are also produced. The forms of gradual change are ever-changing, and the clever and appropriate use of this form to enrich the layout of the visual effects, conveys the design ideas, information and played a very good effect.
3. The same image is repeated in the layout. It can enhance people's understanding of a certain image, enhance visual impact, and have unique effects in the construction of a complete and unified layout. The repetitions can be summarized in many forms, among which there are regular repetitions and irregular repetitions. The repetition of the rules means that the arrangement of repetitions is carried out in exactly the same format, and it presents a tight, steady, static beauty. Irregular repetition is not based on the constraints of any format. Freedom is flexible and dynamic. When the repeated basic shapes are large and small, their visual effects are striking and strong, and the repeated basic shapes are small and dense. Their visual effects are soft and uniform. Repeating plays a special role in layout design, but duplication also has its tedious side, and the form of specificity just breaks this tedious atmosphere. In the constitutionality, the specific refers to the form in which the body repeats, in which a local or a certain body abruptly changes the way in which it exists, making it unique and visual. As long as deliberately arranged to change the position, direction, shape, color and other factors may have a specific effect. The specifically expressed features can effectively break the monotonous pattern and combination of form and body, and can use extremely concise means to make the very simple shape become the focus and visual center of the picture, forming a strong contrast between orderly and disorderly. This particularity not only brings new visual effects to the layout, but also affects people's psychological changes. This brings new creative space for the realization of the purpose of layout information effectively inducing people's emotional resonance.
4, layout designers are trying to find significant visual effects, to create a personality that can induce visual and character. The easy-to-recognize image is novel when it is accompanied by a form of expression, and this kind of stimuli brings joy to people. The use of misplaced forms in layout design makes this purpose possible. The clever use of misplacement causes viewers to elicit certain visual sensations and layout images. Dislocation is the contradiction between the picture effect and the understanding of experience. Its original shape is staggered from a certain position, but it is necessary to feel the continuation and development of the form, change without damaging the beauty of the original form, and break through the general visual habits. Constitutes a rich and wonderful picture effect. Dislocation is a form of layout that enriches the romantic color of the concept, strengthens the dynamic factors of the form, makes the contradictory factors constitute artistic features, and produces a qualitative change in people's psychology.
5, in the layout design of its pictures, graphics, text cutting, breaking, decomposition and reorganization. Decomposition is a form of destruction on the surface and it is essentially a method of refining. Decomposition can be understood as analysis and refinement. Decomposition is not only conducive to the understanding of the structure of objects, but also to understand the influence of the locality on the whole. Through decomposition, it can extract the structure and elements of art aesthetics, which is also the condition for the abstract transformation of the forms. The object image decomposition in the layout is for regularization, elementalization, simplification, serialization, and groupization. Aesthetically, it requires rhythm, rhythm, contrast, and harmony, and breaks through the space-time limitations of image thinking. It does not understand the original form of thinking, but uses it as a new element. In the formal rules of beauty, it liberates ideas from images. Change the decomposition to acquire new concepts and create new intentions. Combination in the layout design is a combination of various constituent elements. It is not a simple patchwork. It is a method of uniting each element in an organized and organized way through the laws of beauty and casting it into a new perfect unified whole. The combined language is unified. The functions are varied, the forms are variable, and they give a kind of internal connection and external complete sense of beauty. It is an emotional connection. It makes the layout create a beautiful realm, as music, through a combination of different notes and rhythms. melody. Layout design leads to resonance with the viewer and communication in the mind through the transmission of emotions. Therefore, any form of application should focus on the unity of content, and both should contribute to the development of design ideas.
In the layout, the so-called emotion is the induction effect that occurs between the person and the layout form. The physical stimulation of the form and form evokes a series of psychological effects when it creates a strong impression in the human perception. One important aspect of the foundation of formal beauty is the establishment of the physiology and psychology shared by humans. People's feelings and experiences often begin with physiology and psychology. Modern design is human-centered, and layout design is no exception. Considering human factors and all human activities. If the form in the layout is understood as an effect and it can only be a form of no-depth, flashy format that appears in the form, it cannot be communicated with the viewer's mind. Only a high degree of harmony between reason and affection is the realm of the pursuit of layout design art.
Shen Xiaoli, Nanjing Institute of Technology Information Source: Art and Design
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