Luo Yonghao revealed that the hammer was financed by 1 billion yuan and will develop an AI interactive system.

Lead: Yesterday afternoon, hammer technology founder and CEO Luo Yonghao revealed at the geek park Rebuild 2017 conference that Hammer Technology has received a new round of financing of 1 billion yuan.

Yesterday afternoon, Luo Yonghao, founder and CEO of Hammer Technology, revealed at the Geek Park Rebuild 2017 conference that Hammer Technology has received a new round of financing of RMB 1 billion.

"To say that there is no water, because the nut Pro is going very well, our round of financing is about 1 billion. If there is no accident, we will have about 19 billion operating cash from the beginning of autumn. This means that starting next year, like a regular mobile phone manufacturer, we will launch 5-6 products every year in high, medium and low positions,” Luo Yonghao said.

In addition, Luo Yonghao also revealed the next stage of research and development plan, he said that in the future, will lead a team of 120 people to make a "revolutionary new system", this system will integrate artificial intelligence technology, subvert Some "keyboard + mouse" interactive mode will increase the daily office efficiency by 200%.

Luo Yonghao also said that Hammer Technology had a difficult period in 2016, faced with huge losses, broken capital chains, core employees who left the company one after another, and two cases where wages could not be issued, and news of the acquisition was also heard. Once on the verge of bankruptcy. Luo Yonghao said, "2016 is the most dangerous for the hammer." (Yizhi)

The following content is reproduced in the Geek Park, and the dialogue between the founders of the Geek Park, Zhang Peng and Luo Yonghao, on Rebuild 2017:

Zhang Peng: Teacher Luo has a special relationship with the Geek Park, and it has a special relationship with our "Pengyou". He should be an entrepreneur who participated in the "He Pengyou" in the Eastern Hemisphere.

When he first participated in the Geek Park activities, he just entered the technology circle. At that time, his feeling was called “First Test”. At that time, we got a “Best User Experience Award”, which was especially exciting and waved on the stage. Hands "I am a user experience award!" I thought it was not mature!

After a year, it changed. When we were chatting in Shanghai last year, Teacher Luo said very calmly that I am already a martial artist. I am usually not angry and not competing. Some people challenge me. I will let him pay attention not to hurt you. Yourself. I think it is getting more and more mature.

Then, this year, we all know that the nut Pro effect is very good, so Mr. Luo’s environment has changed. If you give him a definition this year, I think it is the “king of the hills”. If you don’t know the “king of the hills” What is the stalk, hurry to search, in short, is a very powerful warrior.

Therefore, Teacher Luo is constantly changing, and we are very much looking forward to it. I don’t know what kind of mentality he is in today’s situation, and what kind of hammer we are all concerned about next. Of course, there is a key point, how will he take advantage of the opportunities brought about by this new wave of intelligent intelligence. Next, we have the teacher Luo Yonghao, the founder of Hammer Technology!

(audience): Lao Luo I love you!

Zhang Peng: Every time I hate it so much, grab me!

How many pieces did the Nut Pro sell?

Zhang Peng: The first topic that everyone cares about must be the Nut Pro. How many units have you sold?

Luo Yonghao: Mobile phone manufacturers have announced this for a period of time. When you see the Nut Pro just released, what is said on the Internet that it sold 500,000, 1 million, 2 million on the same day, all kinds of sayings, although we only say 400,000 yuan is not limited, but some people say that they sold 100 on the same day. Ten thousand, 2 million.

From the perspective of the manufacturer, because we do not report the amount of water or water injection, we hope to summarize this amount in a phased period. But because some media said that we sold hundreds of thousands of dollars that day, and that we sold 2 million in a week, it actually brought us some benefits. I have been very excited to see these reports with a wait-and-see attitude. We took the initiative to find us and showed us a lot of new technologies, which is very beneficial for us to do the next machine.

So, he came over and told us that I heard that you sold 2 million units a week, etc. When there is such an opening statement, we are always undecided, saying with a thick nasal voice, "Do you have anything?", the next conversation It is very smooth.

So, we have not clarified that there is actually not that much. But then, because some scientists who knew it broke out and said that we only sold 200,000, that made us very embarrassed, because if you want to be exposed to real numbers, you can speak frankly than they say. This number is much more, but there is not much in front. So, if you didn't clarify the results before, when you clarify later, this number has a problem, but you can't say fake numbers. The actual situation is much more complicated.

Therefore, I hope that everyone can understand that we cannot report fake numbers or report true numbers. Only when we have a phased summary, we will report a real number.

Zhang Peng: I think Luo’s skill is here. That is, he said nothing, but said it for 5 minutes.

Luo Yonghao: This is actually a compulsory course for entrepreneurs.

Zhang Peng: It is not easy to be an entrepreneur, but I still have to face some comments from this product. We have actually collected a lot of online reviews and bad reviews of this product, all kinds of, what do you think about it first?

Luo Yonghao: Let's listen to it first.

Zhang Peng: The spirit of optimism. Do you pick one, comment, comment? Pick the three right ones.

Luo Yonghao: "Compared with the flash capsule, most XX assistants on the market are like silly X", yes.

"Fingerprint unlocking", that is not our ability, is the ability of our suppliers, because our suppliers are better than Apple's suppliers in fingerprint recognition, this is not our credit.

“Designers must belong to perfectionists who are uncompromising.” This is definitely a certain one.

"High face value", what we know is what we know?

"Lifetime God Machine" is like this.

Zhang Peng: "When I got the hand, it was like the girl who had been chasing for many years and finally promised myself."

Luo Yonghao: Is this a little bit sensational? We are so cheap machines, you will be finished when you buy them. Especially this year, there is no shortage of stock. I think that the girl who may have been chasing for years has some requirements that you have not promised, or else it will not.

Zhang Peng: Let's cut the difference, this one can be commented.

Luo Yonghao: "The chin is big." In fact, it is not to make the chin bigger, but to make the brain smaller, so it seems that the chin is bigger, which is normal.

Then, "black side touching", is this a misunderstanding? We say that the black side refers to the kind of pretending that there is no side. There are several kinds of colors. Like black, it is black. You said that the black side is logically problematic. White, many of them read white and found no white, because white did not fake to pretend it was borderless. Therefore, I think that the black side is mainly the version of the red wine machine, they may have some misunderstanding. Misunderstanding will be misunderstood, nothing, we are entrepreneurs, misunderstanding is part of our daily work.

“Edge sharpness” is like this, because we were talking about “sharp and different when it was smooth”, so we did it.

"Cut your hands," this is a spoiled, at best, it is a pickpocket, and the cutting hand is not enough. Although some people have engaged us and made a hand full of Bondi, I tried to say that it is very cutting hands, I I think this should not be malicious. We can accept it in good faith. No problem.

"There is no original earphone in the box", because the machine is cheap, if we sell a mobile phone with 5,288 dollars, I will send you two headphones.

It is still not easy for our domestic entrepreneurs to do business. You have to sell more than 5,000. They say that you are wicked. You have to sell more than 1,000. He said that you don't send headphones. But this is understandable. We must go through such a stage and sometimes pay for one generation or even two generations. However, we firmly believe that these domestic brands are still becoming international brands, so we are full of confidence.

Although, for example, foreign manufacturers may sell 5288, you don't feel expensive, and domestic manufacturers dare to sell 5288, which may offend the people of the country. However, we can still accept this calmly because we are entrepreneurs.

Then, "The function is hidden too deeply." This is the case, some of our advanced features are deliberately hidden, because we don't want this phone to be too complicated. If we put these functions on the desktop, when we sell it to the masses, for example, my mother, my sister, The consumer, she sees too many complicated functions, she will be afraid of this machine, so it is intentionally hidden. For those advanced, geek, and geek park users, for these people...

Zhang Peng: How can I dig it out?

Luo Yonghao: Right , how can he dig it out? What's more, our official also provides some videos on how to use hidden functions. We have made some videos on the official website this year. I believe these will be helpful to everyone. We don't want the so-called Xiaobai user to think of it as a very complicated and professional device when opening this machine.

"If you activate it, you can't return it." Normally, if you activate it, you can't return it. Yes.

"Jitter" on the eve of the conference

Zhang Peng: The next link is more interesting. You can live this time, and many people say that because the press conference is going well.

Luo Yonghao: Every time everyone says so.

Zhang Peng: You have talked about it several times before, and I feel that I am almost ready before I develop the conference. What kind of thinking activities are in your mind that night before this conference? give

Luo Yonghao: It seems that there is not much thinking activity, that is, constantly changing the PPT, over and over again.

Zhang Peng: Is there anything that is nervous and anxious?

Luo Yonghao: Every time before the development of the conference, all nights are nervous and anxious, but when you are nervous and anxious, you are modifying the PPT every year. This year, because there is no Shanghai, there is a little difference. The last two press conferences were held at the Mercedes Center in Shanghai. The Mercedes Center puts a lot of pressure on the roof of the Mercedes Center in the window of the hotel I live in.

Therefore, after the morning dawn, I opened the curtains and saw the dome. I regret that I have taken the wrong medicine and brought more than 10,000 people here. What I want to do most now is to tell them that I am under too much pressure and the conference will be cancelled. But this year because we are in Shenzhen, we can't see the stadium in the room, so it feels better.

Zhang Peng: The previous pressure was quite big.

Luo Yonghao: At the same time, I was excited. When I thought about our release, they would be happy to be like that. There is no suspense in this. I am very excited and happy for them when I think of this.

Zhang Peng: Actually, there was a very deep impression on everyone at the press conference, that is, your mood was still slightly...

Luo Yonghao: A little out of control.

Zhang Peng: No, no, no, no control, it is shaking.

Luo Yonghao: In fact, there are two uncontrollable jitters, so it is still out of control.

One of the jitters is like this, because the jitter is too strong, so the wording is not very accurate. I said a word and it was spread a lot. The original words should have been: If one day our hammer mobile phone sold so much, so that our idiots could not help but use our mobile phone, I hope everyone knows that this is for you. This is what I said to the audience.

But because I was more excited, I said: When one day, the idiots are also using it... So, this gives a good weapon to our people for many years, that is, except for the press conference, others are here. It’s stupid, who buys who is stupid. This is obviously because of the jitter of my loss of control, resulting in imprecise wording and inaccuracy. I came back to reflect on management.

The other one is the part that is sobbing. You know, our conference this year made a reversal of the plot design. The original plan was that we first show something that looks exactly the same as the iPhone 6 (that is, something that looks exactly like 99% of China's mobile phones). After this show, I firmly believe that our group will be disappointed. Because they want us to be different, they will be disappointed, which is what we expected.

But when it arrived at the scene, there were two accidents:

1. We first showed something that looked exactly the same as the iPhone 6. The following is really silent, very cold, and everyone is disappointed. There is no doubt about it.

2. Next, I and Zhu Xiaomuxiu's software were partially dragged due to lack of prior rehearsal drills. This is a dangerous thing to show beforehand, and then reverse design is a very dangerous thing, because it is live broadcast because There is no room for recovery. In the middle of the drag, the audience on the spot may not be lost, but the live broadcast may be lost on the Internet.

So when we talked about the middle section, the two of us realized that they were very nervous after the delay. Although you seem to be very relaxed when you look at the stage, in fact, every year is in a state of high tension and near collapse.

When I reversed, when I showed out the real design, I imagined that the following should be a very pleasant surprise, and I would like to cheer, scream, and be happy. However, their response is far beyond my expectations.

The result of this is that because they are more enthusiastic than my imagination, I am excited, I have a strong feeling, I know that you will be like this, brother did not hurt you. But it was too strong, so there was a little out of control and it shook again.

How does "Wulin Master" serve people?

Zhang Peng: I feel that you have changed a lot in the past years, at least in the external presentation. For example, in the early years, I felt that your ability and skill to interact with each other were quite strong. If you come over, you will definitely go back and not only go back, but also kneel down.

Luo Yonghao: If he is a knife, I am sure that I will be a knife.

Zhang Peng: Yes, but this year, I remember that after you came out with this product, there are also many people black. How do you change your mindset?

Luo Yonghao: Looks.

Zhang Peng: Let's see how his appearance changes. Others say that your mobile phone cuts your hand and can cut the fruit skin. Later, he really made a video of cutting fruit with a mobile phone and gave it back. How do martial arts masters respond to other people's challenges and disputes? Why did you choose this method at the time?

Luo Yonghao: Actually, in the early years, even the wrong way, for example, when I talked to someone with Youku, I didn’t want to make it so fierce. The picture that I am obscenity is: I and the other party rushed to the scene, then I smiled and pointed out that he made his hands and feet, one, two, three, four, five, all debunked him, the audience was very good, with a smile, wait until he After no land, I smiled and patted him on the shoulder and said: Young people make mistakes, God will forgive. Nothing! You are still young, and there are opportunities for change. As long as you are on the right track, everyone is welcome.

But at that time, because of the two-and-a-half-month production at Foxconn's factory, the problems that occurred every day were more than the previous day. I was in a state of near collapse. It’s really the studio, and when I see each other, I’m out of control.

Zhang Peng: It is out of control again.

Luo Yonghao: So the script that I am obsessed with in my mind is not strictly in accordance with the script, but the whole process is fierce, very bad, fiercely confronted.

When we face the public, we are not reasonable. This is definitely the foundation, but at the same time it is not graceful, is it gentle, is it gentle, these are also very, very important, not only if you are right or wrong.

So, this thing was handled very badly, and I didn't even realize it on the spot. However, I went back to see Youku's video on the night of the end of the quality. I only watched for 3 minutes, and I thought about bad things. The final result is that the support rate for the two of us is 1:1, and the quality is 2:1. It seems to be an improvement, but in the result of my obscenity it is 9:1, so 2:1 is a very The thing that failed.

Since then, the company has a professional public relations team and has some training in vocational skills. We even invited a lecturer from Hong Kong to give entrepreneurs a public relations response training, and came over to our entire management class, so it improved. But what is in the bones is nothing to change.

This time is the same, because they are spoofing the things that are peeling, some are goodwill, some are malicious, and the problem is that if we look for a seemingly malicious cockroach to face him face to face, Ask him to press "Cut me again!" and then fiercely point out that he is doing his hands and feet, and then say something that is hard to hear, and it will bring us a round of public relations crisis and disaster.

Therefore, what we are more controllable this time is that we have been trained in some vocational skills, and the age is also a little bigger...

Zhang Peng: It has become more kind.

Luo Yonghao: Yes, the part of the endocrine that attacks the personality may also be reduced. Therefore, this is a comprehensive result, which is also the only way to test the growth of an entrepreneur.

Zhang Peng: At least in the way of responding more easily.

Luo Yonghao "The man behind"

Zhang Peng: Did everyone pay attention? When he cut the fruit in the video, there was a man next to him, smiling, kindly, looking at him with a loving eye. That person is actually a theme person we want to talk about next time, Wu Dezhou.

Recently, we all feel that you often mention him, and his compliments and gratitude are all overwhelming. Why do you think that Wu is so important, is the key to the development of the hammer in this year?

Luo Yonghao: We have debuted in 2012. Everyone has always admitted that our company is special and more exotic. We say that although we are a start-up company and a technology company made by comic actors, the company’s longboard is longer than 500, short board. It is shorter than the top 500, which is a very popular view.

Therefore, the part of the long board is my responsibility. The part of the short board is that I have been very anxious all the time. I have been uncertain for several years.

Since the beginning of De Zhou, because he is a R&D and engineering graduate, and has experienced the worst, worst, most primitive and rough mobile phone in a large enterprise, he has been the best in the research and development process for more than ten years. The coolest and most advanced, so that there are products that are highly competitive abroad, he has experienced all the whole process of research and development.

Therefore, if we can attract such talents to become partners in the development of Hammer Technology, it is expected that our long-term and short-board companies will have the opportunity to compete with the top 500.

So for me, being able to come in such a person is a dream, but it was only after three and a half years of entrepreneurship that I finally realized this. Therefore, after he came in, I had some uncontrollable emotional expressions, which is understandable.

Zhang Peng: Basically, your words are summed up. The long board becomes the top 500 and you can do it. The short board becomes the top 500 and depends on him.

Luo Yonghao: The long board is not a top 500, and the long board is already above the top 500. The short board is really short, and for a while we are even shorter than the Shenzhen Shanzhai mobile phone factory. This is understandable because I don't have the background of the technical circle. It is definitely difficult to get started.

Zhang Peng: So, it is true that the addition of Lao Wu is very crucial. This is also a key reason why you can make a turnaround. This time, it seems that the Nut Pro is very smooth in terms of hardware.

Luo Yonghao: Yes. After the nut Pro came out, our unpacking return rate, low repair rate and high user satisfaction were unprecedented.

Also, this batch of products is the fastest shipping in our history. In a short period of time, hundreds of thousands of units will be sent out at the same time. If it has many problems, it will be very scary. However, the data on our after-sales maintenance is very healthy, several times lower than the historical average.

Let's look at a hard indicator of mobile phone hardware development, such as power consumption, heat, and battery life. If these comprehensive indicators are used, more than half of them have achieved the industry's upper-middle level, compared to the hard struggles of our past few years. Say, this is a qualitative change.

Difficult 2016

Zhang Peng: In the past year, there were still some unsatisfactory things. In the past, many people said that they would like to acquire you.

Luo Yonghao: 2016 is probably the most dangerous.

Zhang Peng: Yes, financing is not going well. The acquisition seems to be the last minute. You seem to have said that you have done a good job, and you are ready to be acquired as a product manager. At that moment, do you think it is very difficult to get over in 2016?

Luo Yonghao: Yes, you look very interesting inside, saying that certain acquisition of the hammer, Lao Luo calmly responded, dismissed as a rumor.

In fact, this is the case. First of all, "Someone wants to acquire a hammer" is true. When I "resolutely responded to blaming it as a rumor", it was because the acquisition did not talk about it, so I said it was a rumor. Then we said that we are going to close down. This is also very close to the truth. It almost went bankrupt. In the course of our business, we finally got the same salary as our predecessors.

The first time was three days. We told them that there was a problem with the banking system, so there was a late payment, so it might only be sent next week. It seems to be Friday or Thursday, saying that it can only be given next week. Everyone paid a salary.

Then everyone in the group of companies talked about it and said: Either tell the truth, or edit one like a point, how can we make such a bad one?

Zhang Peng: The IQ of the hammer company employees is very high.

Luo Yonghao: But this is not the case. The truth is this:

1. At this time, it is not necessarily suitable for telling the truth, because many colleagues are very simple, he will work hard, you tell him, he said, let's go next week, then write the code. It is.

Maintaining this state is actually very important, because we have left behind. For example, if we really close down next month, we have some stocks of stocks. There are a set of procedures and laws for business closure. The first batch is still needed. It is the salary of the employee, which is reserved in our budget. Therefore, there must be no saying that the salary has not been sent, the boss fled with a small scorpion, and then the employee pulled the banner of "return my hard-earned money", these things will not happen.

By the way, let's popularize it. Why do some companies' bosses have closed down and people have disappeared? It was because he finally borrowed a loan shark from the underworld when he rescued the company. This is terrible. If you are not able to borrow the usury from the underworld, he will discuss with you whether to unload the left arm or the right arm, unload the left thigh or the right thigh? So the bosses of some failed companies were forced to escape, and he did not want to rely on those wages.

Although we did not pay wages in the month, we have some stocks. In the most extreme cases, we can sell and sell the vicious meat, and send the wages to complete the closure process, so I have this confidence in my heart. However, if you tell the whole staff that you can't pay your salary, then the company is very worried and everyone can't work normally.

2. The reason we compiled is actually very good, but because they don't understand the rules of bank operation, it is common for banks to arrive in the mail a few days later. Originally, I felt that they were very well compiled. As a result, they did not know how the bank operated. They thought that the bank never had any problems, so he said that my excuse was not well compiled. I am also very ashamed of this.

The second time was really unlucky. I once felt that it was enough once in our entire entrepreneurial process, because this experience does not need to be many times. At 12 noon, the children of human resources sent me a WeChat message saying that they may not be able to pay their wages today. It is recommended to say earlier, don’t say when they get off work, and say that everyone’s grievances are even heavier when they get off work.

That time is really a payment, the bank did not arrive, it is 100% true. But I hesitated a bit, I said okay, it’s right, when you get off work, everyone will be angry, so I can say it earlier.

The result is very angry, the human resources just sent a notice to all 600,700 colleagues, telling everyone that today's wages can not be sent, because the failure of the banking system, did not arrive in time. The result was not even for an hour, the bank money was paid, telling us that we can pay now, at that time, do you know my mood (?)? I have to inform everyone that you see, it is really a problem for the bank, and it is now accounted for.

Therefore, what I want to tell you is that the process of starting a business is all such blood and tears. You are a joke afterwards. At that time, it was blood and tears. When you were in tears, you must have a revolutionary optimism.

Several of our management team met in the hut, just like we were joking with you today, and we were joking at the time. Although my heart is terrible, after making such a joke, my heart will be much better.

So you will be in the future, if you start your own business and go to that kind of scary time, be sure to make a joke on your head. US imperialism took pictures of Hollywood blockbusters, and everyone made some jokes on the battlefield. Some people say that this is the heroism of the United States. It is a rendering that makes these people seem to be particularly afraid of life and death. In fact, we are in such an environment, making a joke, alleviating the anxiety of ourselves and others, has a positive and positive effect.

If a founder doesn’t want the company to go bankrupt, he always has a way

Zhang Peng: Lao Luo is really not easy. I once chatted with him privately. He said one sentence at the time: If a founder does not want the company to close down, he always has a way.

When I said it was quite calm, but for me, as an entrepreneur, my heart was greatly affected. Because I know what happened to you at the time. And more importantly, after Lao Luo did a lot of things to save the company, we can take a look, you put all kinds of live broadcast platforms, content payment platforms ... all put yourself there.

I felt at the time that as an entrepreneur, you are just a day? Most people may not experience it, but the effort behind it is very huge. what are you thinking? Didn't think this thing is too much?

Luo Yonghao: Actually, it’s okay. I have thought about it with special impulsiveness. No matter how long it is until the last moment and the last second, there are many professionals who give me instructions during the actual operation. Therefore, we strictly follow the procedures of the bankruptcy and liquidation of the state, let the legal affairs and finances come to our management for a round of training. If we decide which day to close down, we should operate in an orderly manner when we fail, and we will not give the state or the government. People, colleagues and colleagues increase the burden. We have a whole set of process training.

When I went down, I personally told the media before. At most, I borrowed more than 96 million yuan to rescue the company, including individuals going out to "sell" and selling tens of millions to the company. Done.

There are of course emotional factors, but it is basically based on rational judgment. Because, for my personal planning in the technology industry for 10 to 20 years in the future, if the mobile phone is broken, I must re-open it before the next generation computing platform comes.

We have a very good team now. If this team is gone, I am forced to do a smart hardware after the bankruptcy. I believe that I can make a lot of money soon and then kill the phone. We have done this plan (frankly speaking ). But counting the input-output ratio of time period, mental state, and physical fitness is still not as rational as saving the company now.

Therefore, we have repeatedly weighed, every day the pressure is so terrible, when the tension is at the fingertips are also numb, or hard to take this down. Many people think that my five years of hard work is this company, so I have to go to rescue it. This emotional part is more or less there, but the overall judgment is a more rational result.

And we also said at the time that if I owe my salary for one month or two months, I will be able to pay this wage after the stock clearance in my hand, so that there will be no mass incidents, nor will I say that I A person who earns much more than an employee, as a relatively wealthy person, owes money to a relatively poor group of people, which is in any case unreasonable.

So this part of the budget is reserved, just saying that you have to go to that step. But if you really get to that step, you will definitely do bankruptcy liquidation.

For example, I don't talk to other companies right or wrong. I certainly won't use my ability to incite people to confuse people. I want my 600, 700 colleagues to ask them for three or six months without paying their wages. Going with me, I will not do this kind of thing. Because once you do it, if you can't pay the money in time, there will be a period of time when it can't be explained. And when they are not short of money, you will re-issue them with interest, which is meaningless to their lives.

Zhang Peng: caused the loss.

Luo Yonghao: Yes, the damage caused has been irreparable. Based on this consideration, we are counting the inventory at hand and those things are enough to give them after the liquidation is completed. If we can send it for two months, we may not be able to pay for two months and ask them to stand up again. If you can send it for three months, it will be three months. But no more, no, we will start bankruptcy liquidation, the first step is to send wages, the second step is to return the bank, anyway, there is a whole process, we are the whole exercise, not an irrational .

Zhang Peng: So now I think about it, step by step, everyone we are talking about today is very happy, all kinds of laughter, but in fact, I think in the process, people in the deep feel affirmation Different.

If the hammer is really acquired...

Zhang Peng: Conversely, if you were really acquired in the past, you entered a system, and the system is very powerful because of itself. Maybe the system of Nut Pro people can help you immediately, and then the users of that system. I also started to agree with Smartisan OS and started to brush up. At this time you may return to your sentence: Be the most happy product manager.

Luo Yonghao: Actually, there is nothing wrong with it, that is, to benefit the society faster and more efficiently.

Zhang Peng: When you were exposed to the acquisition, you were ready, and did not. Ultimate Nut Pro Today, what do you think? Do you think this state and that state make you feel more comfortable today?

Luo Yonghao: I am not particularly sure, because for me, being a good product is always the core driving force of entrepreneurship. So, isn't a company doing this product, must I be the boss? This matter is negotiable.

So when I talked about the acquisition and merger with the giant bosses, they asked me what kind of relationship I hoped to be. I think, more or less, they are also worried. For example, after I joined their team, as a 6 boss, 7 boss, and then overshadowed the big boss, then the big boss will have pressure. When communicating, I can feel that something like this exists.

But my answer at the time was actually very honest. I said that it is the happiest for me to be a product manager, and to be happier than to be an entrepreneur. If our future relationship can be similar to that of Ma Huateng and Zhang Xiaolong, I am also very happy and willing to accept the results from my career.

Luo Yonghao: You may only know that the Nut Pro is selling well, we are alive, but in the end, how much change has been made, I will probably reveal it, and then we may also open a formal press conference.

When Chinese Internet startups announce valuations and financing amounts in each round, more than 90% of them are fraudulent, which is statistical. Because some companies must disclose each round of actual financing after they finally go public, some reporters who have the heart to take a look at their history have found that many companies with special cattle have water in every round of financing.

And now we say that there is no water, because the nut Pro is going very well, our round of financing is about 1 billion, and at least 900 million. There is also some money for supply chain finance, so we have nothing to worry about. From the beginning of the fall, there are probably almost 19 billion in cash for the operation.

This means that starting next year, like a regular mobile phone manufacturer already on the table, we will launch 5-6 products every year in high, medium and low, and will become a regular mobile phone manufacturer.

I can't help but want to share this good news with you. As for the more specific and detailed situation, we will have a press conference one or two months later, and there will be a national supplier conference to witness one together. Historic moments.

I didn't have this plan today, but...

张鹏：对，你是额外给大家的。

罗永浩：我一看到鹏总和你们我就……

张鹏：你就又抖动了。

罗永浩：对。所以对我来讲，如果我自己能继续操控这个企业往下走，其实，它给我带来最大的愉悦还是因为产品方面我不需要听谁指手划脚，而不是其他的东西，对我来讲做产品经理是最大的愿望。

张鹏：你曾经说了很多次觉得自己要成了，但是这个过程其实还是挺曲折的。这个曲折的过程到底是因为什么？如果反过来Rebuild 的话。

罗永浩：性格比较直，所以作为企业家这个职业身份的转换，是需要一些职业技能训练的，然而我没有训练就匆匆上岗了，导致公关方面给企业惹了一些不必要的麻烦。

另外，面对公众的企业，原则上做大众消费品，尽可能敌人少一些、朋友多一些，但是我们由于没太注意这些，导致前期无端地没有利益冲突地惹了一些潜在的敌人。

当然，我们也没想到他们会那么不堪，我想充其量我得罪了他们，他们只是讨厌我，没想到他们会黑我。你知道这是我对人性有时候估计的时候，以一个比较高尚的人格去妄加揣测那些不正常的人。所以，会有这些方面技术上的偏差，这是我做得很不好的一部分。

另外有一些我做得不好的一部分是，坦率地讲也没什么太多可检讨的部分，因为我本来是说相声的，去做科技公司。

张鹏：你还能指望我怎么样？

罗永浩：不是，有一句话歌词叫：没有人能随随便便成功。所以你过程里该付的学费、该上的课、该掉的坑这些是必经之路，是绕不开的。

另外，我觉得我因为个人性格上的弱点，特别耿直的性格对于做企业家是一个严重的弱点。

然后还有攻击型人格，我喜欢跟人家对质、对抗，这些都是职业身份转换过程中没有及时调整自己，这是应该检讨不成熟的部分。

张鹏：你不用把自己都检讨一遍。

罗永浩：我有社交恐惧症，所以我应该出去谈人、挖人的时候，我下意识地会去得少，这些都是我的问题。这些很多，我就不展开讨论了。

张鹏：总之在这件事上自己觉得肯定要有一个过程，速成是不太现实的，怎么也得有一个过程。

罗永浩：还有，这个行业技术、资金门槛都比较高。

张鹏：超过你一开始的想象。

罗永浩：是的。

AI 之下的手机新交互

张鹏：但是我觉得锤子是比较成功的，在最开始当你手机都没做出来的时候，你的Smartisan OS 其实就开始吸引大家很大的注意。而且，我觉得这个操作系经历过几波的进步。

咱们第一次见面聊，谈的是九宫格，图标重新画一遍，在一些小的局部里面，比如说闹钟、倒计时计时器有很多很人性化细节的设置；2.0 的时候，其实在里面就开始有很多更进一步的东西了。比如说，远程协作、语音搜索加进去；3.0 的时候开始有一步、大爆炸这种更效率型的。

这里面其实你能感觉有变化了，好像一开始是从审美的角度，然后到后面是效率的角度，甚至大家会觉得说是不是锤子的交互思维，有没有一些进化的过程？

罗永浩：整体上，我们想做一个最易用、也最漂亮、最人性化的一个系统，这个大的原则是从来都没有变过的。只是在初期的时候，因为做的是大众消费品，不是小众的，但由于缺乏对市场上的消费者的经验，所以估算得不是特别准确。所以我们做了一些过于个性化的东西。

实际上，我们今天也把很多个性化的东西做了保留，只不过隐藏在设置里了，你要打开它还是高度个性化的，如果你不打开，默认实质上可能从别的机器转过来的时候，也没有太高的学习成本，这些都是中后期意识到要调整的。

中期没什么可说的，到了偏后期的时候，我们做了一些大爆炸、闪念胶囊、一步这样的功能，其实是渐渐意识到做一些提高效率的东西会比提高那种愉悦的感受东西更重要，因为你提高那些愉悦的感受，可能是一部分人特别敏感，另外一部分人无感。但是提高效率这件事，无论任何人都是敏感的。所以我们在这方面精力投放的比例有一些问题。

但是整个三个不同的时期，我们本质上还是想做最易用、最人性化、最漂亮的系统。实际上做到今天，我也觉得我们事实上已经做到了，如果那些用户没有偏见，花点儿心思试用一下我们的操作系统，但是他们不试用，既是我的损失、也是他的损失，这是命运的安排。

所以，我相信我只要继续埋头把产品做好，有一天他们会喜欢，也会用的。

另外，说到这儿，我得说说人工智能了。因为上次咱们俩闲聊的时候你说你注意到最近的一年，所有科技公司的创始人在公开演讲或者是接受访谈的时候，不谈人工智能的我好像是最后一个了，你是讲过这个话吧？

张鹏：你就是最后一个一直没讲，我还觉得你为什么一直不讲？

罗永浩：我跟你说过，我说我注意到某一个科技公司的老板在一场1 小时30 分钟的演讲里提了157 次人工智能，而这个公司过去跟人工智能是一点儿毛关系都没有的。

为了配合今天这个活动的主题，我也想讲一下我的一些看法，因为我们过去的半年左右，无论是在手机内嵌的系统，还是我们正在做的智能音箱，还是其他的一些智能硬件，在研发过程中，跟国内人工智能方面最强的一些巨头和一些新锐的创业公司，绝大多数都有接触。

接触下来发现一个比较可喜的现象，所有这些公司都愿意为我们的产品提供技术支持，因为我们在产品方面虽然卖的量不是足够大，但是擅长忽悠，擅长制造传播和影响力，相信和这个有一定的关系。

这个给我带来的好处是，我们后续的产品跟人工智能做深度整合的时候，我们比较乐观的一点是，虽然这些巨头们每一家都吹牛说他在人工智能方面自己每一项都是最强的，但是经我们的产品经理和测试公司严格试用发现，明显是你这部分强，人家那部分强。

可是他们由于是巨头，或者有一些小公司由于已经站队，成了某巨头的阵营，所以他们使用这些技术的时候，不可避免地，如果我是A 阵营的，我就从头到脚用的全是A 的技术，这样带来的坏处是某些技术明明是B 的好，你却用了A 的。

我们比较好的是目前没有站队，并且所有公司都愿意跟我们合作，使得我们在产品里整合人工智能相关东西的时候，会在每一个板块上用的都是目前国内最好的。如果后面有更好的资源，用国际上最好的，当然我们也会用。

张鹏：你们会非常希望跟他们合作？

罗永浩：对，所以这方面是我觉得我们后续做这个东西比较高效的地方。另外我也澄清一点，很多产品经理中普遍存在的一个误解，他们认为有一天人工智能跟人一样聪明的时候，人机交互的设计就不需要了。这是一个完全错误的想法。

因为我们知道今天的机器不够聪明，我们不得不用聪明的方式设计人机交互，使得它变得好像为我们工作的时候更聪明。

接下来的问题是，如果它像人一样聪明，你就不需要设计一个聪明的方式让它来为你服务了，因为它已经足够聪明了，这是一个非常流行的观点，无论是产品经理还是设计师，还是普通用户，都有这样的观点。

我想说的是，我认为这是完全错误的。因为最终这个人工智能像人一样聪明的时候，他表现出来的形态、气质、特征，为你服务的时候采用的方式、方法、态度等等，这都是人去设计出来的。你去设计这个的过程中，你想象一下你见过糟糕的服务员和好的服务员之间是天壤之别，但是他的智力都是人类的水平。

你明白我的意思吗？所以，当我们把人工智能有一天能够设计得跟人接近一样聪明的时候，他为你服务、为你提供的产品仍然有质的区别，好的是谁做的呢？当然就是我这样的产品经理做出来的。那些烂的是谁做的呢？常常就是那些技术很先进，但是对于人机交互，对于什么是细腻的人性化的感受方面比较钝的技术巨头型的公司做出来的。

所以，从这个意义上讲，一个良好的社会有了精细的分工之后，技术型的公司做技术型的事，产品型的公司做产品型的事。从这点上，我们对于未来，无论技术怎么变迁，对我们自身的发展都是持有一个乐观的心态的。虽然不一定是对的，但是我们是这样一个信念。

张鹏：所以你在AI 这个领域，一定是跟手机的下一步也会有关系的。

罗永浩：是的。

张鹏：这次我们看到了，包括大爆炸、闪念，其实在里面都开始有这样的迹象。你今年要发T3 吧？

罗永浩：不一定叫T3。

张鹏：这个信息很重要。你在这个上面跟AI 相关的下一步，有能透露的吗？

罗永浩：会在整个系统内有更多的深度整合，但是真正比较大的重量级的东西是会在明年春天，最晚明年夏天发布的一个东西，是我自己带了一个120 人的团队（甚至这个团队不在北京，多半会在成都），用9-10 个月的时间做一个非常非常不一样的系统出来，这个系统即便不是革命性的，也是一个准革命级的系统。

最初我们跟机器交互的方式是键盘，图形界面出现以后是用鼠标+键盘，用熟了以后我们在鼠标和键盘之间用了一些高效率的互动整合方式，使得这个效率比单用键盘和鼠标的效率高得多。再到了触控设备高度符合直觉，看到哪儿点哪儿就对了。再到下一代这个东西就是我们整合了语音识别，实际上我们在操作系统方面，语音识别方面可以说是走得比较早的，借助讯飞的技术走得比较早，也做得比较深度。

我们下一代的系统是几乎可以完全扔掉鼠标键盘，只用语音识别、手的触控屏的操作，再整合一些人工智能的东西，这三个整合起来，会实现一个有望实现比现有任何手机、平板或鼠标键盘式的这种桌面电脑、笔记本电脑在日常办公上实现超过200% 以上效率的这么一个系统。

张鹏：会聚焦到办公这个层面的效率的提升？

罗永浩：对，会在明年春天左右推出，最晚夏天，这是我接下来8-10 个月最主要的工作。

张鹏：我们先把时间记下来，看看他会不会重新定义春天或者是夏天。最后一个问题，经过这么多的艰难、曲折，甚至2016 年这么多的波峰、波谷，你觉得现在锤子是一种金融面朝大海、春暖花开的这种感觉了吗？你怎么看你接下来的发展？

罗永浩：我觉得，我们过去的五年一直都是面朝大海的，因为比较有追求、比较有雄心壮志和理想主义，所以一直都是面朝大海的。但是有的时候是惊涛骇浪，有的时候是腥风血雨，有的时候是这样看起来比较愉悦的样子。只是这个区别，但是一直都是面朝大海的，星辰还没有顾上（星辰大海嘛）。

张鹏：先把大海顾上。

罗永浩：对，从另一个角度，你刚才提到春暖花开，我觉得这个基本上是不可能的，因为科技行业一旦走进去就是一条不归路，你只有每天逼着自己发疯般地往前跑、往前赶才能存活下来，所以春暖花开我们是不想的，对于我们来说春暖花开就是退休的时候，否则永远没有春暖花开，我觉得这是科技行业创业者的宿命。

但是相对于别的行业，你们知道传统的快销品行业有百年老店，像可口可乐这样的汽水，100 年以后它是第一永远是第一。如果我们有机会穿越100 年来到地球上，我相信可口可乐还是一个巨头。但是，你们见的这些硅谷的、中国的科技巨头，我估计99% 都倒闭了，换成了一波你没听说过的科技巨头。

从创业者或者是从企业家的角度看起来，这貌似是一个伤感的东西，其实从整个人类的角度看，它是非常好的，因为传统行业里正是做不出革命、突破、创新，只要人类的基因对于糖的需求是恒定的，可口可乐已经是第一的话，它永远就是第一。但是在科技行业里，来自以色列的几个小伙子，来自南非的几个小姑娘，或者是来自中国大陆的几个相声演员，颠覆一个行业、结束一个时代，这种事情是经常会发生的。

从这个意义上，我觉得这是科技行业真正令人兴奋和感到幸福的地方，这个行业没有百年老店，说明创新者是有机会的，如果一个行业200 年、300 年被一个财阀、巨头，被一个已经毫无进取心的巨头始终把持局面的话，那个才是真正悲哀的事情。

我觉得从事科技行业的人，应该心态健康和平和地去看待“没有百年老店”这件事，只要你在那个位置上一天，就没有春暖花开。

张鹏：但是可以面朝大海。

罗永浩：对，可以面朝大海，但是不要妄想春暖花开，春开只能到退休的时候，或者是倒闭的时候。

张鹏：老罗说的话触及到一些本质，创业到最后可能也不只是在于我们追求是不是要春暖花开，其实归根到底面朝大海的这种感觉是第一的，有风雨也躲不了，但是只要面朝大海，可能你才能够最终去实现自己的这种难得的机遇，在科技领域做一些有意思的事。

今天有特别感谢老罗来到现场，跟我们非常坦诚地给我们展示他的思考、成长、变化，我们也特别开心看到老罗今天能够在后面更好、更开心地做自己的产品经理。我们祝他面朝大海、不负时光，锤子就一定能成为你在过去最了不起的成就。感谢罗老师！

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