Modern Packaging Innovation (1)

As a technology and industry closely related to human life, packaging has not only existed as a function of the protection and storage of commodities in the modern society. To a large extent, it has become a beautifying and publicizing product to facilitate and satisfy consumers. , Passing the bridge between merchants and consumers, and continuously affecting the sales of goods. In the face of a dazzling array of goods, consumers sometimes seem at a loss, and personalized packaging undoubtedly becomes the public's guide, and it influences the unique consumption mentality of modern people. In the 21st century, due to the influence of computer technology and media, the development of advanced printing technologies, and the popularization of various sales methods, especially the popularization of supermarket chains and unsold goods, the scope of sales and distribution of commodities is gradually expanding. Packaging must adapt to modern development, continue to innovate and improve, and better play its essence to meet consumer needs and protect, promote, beautify, facilitate equivalence, and have a profound impact on the market competitiveness of products. The following will discuss the innovations of modern packaging from the perspectives of packaging, diversity, green packaging, and cultural packaging.
First, the traditional packaging and problems As the saying goes, “Buddha wants gold, people want clothing, and goods need packaging”, which fully explains the connotation of packaging. Packaging is an indispensable part of the constituent products. After the product is packaged, it can be sold as a commodity. Packaging can represent businesses and can also represent the country. The traditional packaging concept emphasizes the protection function, giving people a traditional concept that the package is a package or a box. Modern packaging, on the other hand, emphasizes the essence of meeting product needs and meeting consumer needs. The most important one is the nature of packaging and consumer satisfaction. The concept of consumers varies widely. This requires that packaging must be positioned and oriented in terms of integrity, diversity, environmental protection, and cultural characteristics, so as to further develop and innovate.
Looking at traditional packaging, there are four light phenomena due to the concept of positioning. The first is the issue of heavy-duty light-loading. For the product's decorative beautification technology lags behind the protection function, the overall utility of the package cannot be reflected, especially the packaging does not have an organic combination of the brand and the product's role. Followed by heavy light materials. Pay attention to the appearance of the packaging structure, and the selection of packaging materials is not fully considered, not only caused the packaging, but also caused waste and environmental pollution. The second is to re-import light development. The emphasis on the introduction of packaging from the West or the developed countries has promoted the development of the domestic packaging industry, but it has neglected the development and mining of cultures with national characteristics for packaging. Therefore, the advantages of international competitiveness of packaging products are not obvious. The last is to re-use light integration. A kind of packaging is introduced. Nearly the same product is immediately followed and used. However, few advanced printing technologies, biochemical technologies, advertising technologies, can-making technologies, and paper technologies are combined to design diverse packaging products to meet consumer needs. The use of traditional packaging is more than unconventional packaging, especially in supermarkets where there is no sales. Characteristic and diverse product packaging is often favored by consumers and available for them to choose. The four-pack problem of packaging illustrates the limitations of traditional packaging technology, and the modern packaging innovations such as product integrated packaging, diversity packaging, green packaging, and cultural packaging will be the hotspots and development directions of modern packaging.
Second, modern packaging innovation 1: the overall packaging China can create world-class products, but the lack of the international market, the most important brand, so in the international market, many Chinese-made goods means: first-class products, second-rate packaging, third-rate prices . The brand has become a “bottleneck” for Chinese companies to participate in international competition and weakened their competitive strength. Modern packaging has special effects in market economy and globalization. It plays an important role in developing markets, creating markets, and developing markets. The overall packaging is based on this role and can be proposed and developed. The overall packaging is the integration of the elements of the company, products, marketing, and consumers, and takes an overall, scientific, and packaging design that helps to express the characteristics of the product and meet the needs of consumers. The contents of the overall package include: display of product features, trademark design, corporate joint management policy, product classification of trademarks and packaging, packages of incidental documents and gifts of the plan, advertising planning and advertising chain reaction and so on. If enterprises fully use the above elements on the packaging, the competitive power of the company will be very obvious. In daily life, we feel that some world-renowned companies such as Coca-Cola, McDonald's and other packaging is relatively simple, compared with similar packaging in the country, can not tell where good, but the overall effect is very good, strong impact, coupled with environmental protection Packaging, thoughtful packaging recycling channels, etc. In-depth consumer psychology strategy is that some children see the Coca-Cola, McDonald's logo, will also say its packaging, advertising words or gifts, facilities, etc., which is the overall packaging effect and brand effect.
Innovation II: Diversity Packaging With the development of economy, modern people's lifestyles and consumption patterns have been greatly changed. They pay more attention to self, more emphasis on individuality, have their own views on the concept of packaging, and have various choices for packaging. . Especially in the supermarkets of choice, no one can guarantee which kind of packaging consumers prefer, and ultimately choose the desired product. Therefore, companies must integrate the above factors and fully consider when designing product packaging. We will find that the packaging industry led by new technologies and new ideas is driving the innovation and development of packaging. The large printing and packaging company North China Dale Printing & Packaging Co., Ltd. is applying the latest printing and packaging technology to its global customer products. The printing equipment they produced, such as plate making, paper cutting, hot stamping, and stamping, provided a powerful guarantee for packaging design and application. In the future market, we will increasingly find that packaging is all-inclusive, colorful, and varied. (To be continued)