Depending on the geographical area, the price of the test box may also be different. The products of each manufacturer are different, and the pricing is naturally different. So, under what circumstances must competition factors be taken into account? If your competitors like to compete, for example, they often use strategies such as price reduction, gift giving, and price concessions to compete for the market, it is impossible to consider only cost or demand when pricing. Competition The opponent's factor may be more important.
Deciding on the price range, the next step is to fine-tune the price and confirm the final price figure. At this time, the psychological factors of consumers must be considered. For example, we often see the pricing of 199 with 9 as the mantissa. The original normal price should be 220 yuan, although it only dropped by 21 yuan, but it can greatly increase sales. Because for consumers, 199 and 220 are two different price ranges, 199 feels much cheaper, in fact, only about 20 yuan difference.
In addition to psychological factors, there is also a habit problem, consumers have become accustomed to the product is a certain price. It's like saying that when you make a phone call, consumers are used to one yuan. If the manufacturer wants to increase the price, there are two ways: one method is to increase the price to 2 yuan, but this does not meet the habits of consumers and it is easy to cause dissatisfaction; the other is to reduce the call time, the original 1 yuan can The conversation time of 6 minutes is now reduced to 3 minutes, but the price is still RMB 1 per pass. For consumers, it is less likely to feel too strong.
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