[China Network News] The development of children's playgrounds has reached a certain period. Due to the near-fullness of market development and intensified market competition, many amusement parks have entered a bottleneck period, and development has been invisibly hindered, and profits cannot be increased or gradually declined. So, if you seek a breakthrough point to solve the development problem? China Net introduces you.
Reasons for the difficult development of children's playgrounds:
1. The height of amusement equipment is similar, and the similarity of amusement items makes the children's business development a similar development scene.
2. The focus of attention is only on the child, ignoring parents’ potential consumption power
3, Ignoring the sustainable development of the members, there is no effective repeated consumption
In response to the above issues, China Net introduces several solutions:
1, project upgrade build, equipment upgrade
The display of simple and messy amusement items can no longer meet the consumer needs of parents and children for children's playgrounds. Only through the creation of innovative and distinctive themes and subtle combinations of projects can the children's paradise be endowed with lasting vitality and soul color. If Children's Paradise ignores this issue during the pre-equipment selection stage, it will be possible to reshape the theme and inject fresh elements. For larger children's playgrounds, the overall transformation is more difficult and may be considered through local project adjustments or upgrades.
The most popular element of the moment is parent-child interaction. There are a variety of interactive projects, such as interactive ball pools, interactive trampolines, and interactive climbing. Choose one or more of the best parks for you. Children's consumers who are “fresh and new†are always fresh to continue to increase their consumer bond. In terms of the selection of equipment to be added, we must strive to improve the efficiency of the floor under the premise of reasonable space layout. This is the ultimate goal. Simply adding a game gift area may make consumers fall in love with the joy of acquiring novelty through the way of experience!
2, do a good job in marketing, pay attention to potential consumption
In the vicinity of the playground, the related children's industry is quite popular. Whether it is snacks and drinks, children's clothing, children's photography, or children's amusement parks for large-scale dining, toys, and other types of projects, they can share a slice of life and extend their feelings. Interesting clothing accessories, book stationery for children, etc., can also borrow the playground of the "Dongfeng." Around the playground, children’s related industries are extremely popular. This is the direction of changes in the format of shopping malls in recent years. As the "cakes" of indoor playgrounds have grown bigger and bigger, subdivisions have also emerged. Compared with children under the age of six, the amusement programs in previous years are different. Some playgrounds include baby areas suitable for children under 2 years of age, hands-on areas for school-age children, and climbing areas for older children.
3, improve the user's viscosity, stretch the consumer front
With the changing consumption patterns, attracting users to launch the membership system has become an indispensable marketing tool for children's amusement parks. Indeed, the Paradise card consumption model can attract more customers, establish a stable customer base, and increase sales. On the other hand, the membership system allows Paradise members to enjoy more preferential treatment than ordinary customers.
Through the above several transformations, the store will be upgraded and transformed, and the store will mainly adjust its attitude, change perspectives, meet the challenge with a new atmosphere, and bring a vibrant new environment to the children's playground!
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