2017intertextile China International Textile Fabrics and Accessories (Autumn and Winter) Expo entered the second day. The new Shen•Linen fabric dreamer “Ma Ma Ma” linen lifestyle fabric was unveiled by the leaders of the hemp textile industry and many brands and consumers. . From “a piece of cloth” to “a way of life”, Xinshen Linen explores the concept of co-construction, sharing, symbiosis and win-win, and faces the sustainable future of linen.

Co-construction: there is a "linen style"

I am used to modern civilization, and occasionally miss the green of nature; I used to use chemical fiber products, but also missed the moment when natural fabric touched the skin. The natural fiber queen of linen has triggered people's instinct for the green original ecology, which has led to a consensus: there is a “linen style” in the world. It represents the comfort of hygroscopic heat conduction and antibacterial, simple and elegant aesthetic, and the person with "linen style" must be the inner and the natural, the noble and refined people!

The Belgian and French Normandy linens used in the new application are one of the world's top flax fibers. The fabrics are crisp and not flashy, low-key and clean, and the unique folds are a symbol of user confidence, dignity and generosity. The raw materials make the “linen style” more completely reflected.

Sharing: Everywhere is green, everyone enjoys health

How does a piece of linen create a healthy lifestyle? The new Shen • linen fabric dreamer gave a detailed answer. Designing and developing linen fabrics for different living areas and different groups of people is one of the most eye-catching features of “Ma Ma Ma”. In the closet, linen fabric is one of the favorite materials of fashion in recent years. Linen fashion definitely gives you a step-by-step fashion; in the bedroom, wrapped in linen quilt lying on linen sheets to sleep; in the living room, linen Sofas, pillows and linen curtains create a natural and quaint atmosphere. In the restaurant kitchen, tablecloth napkins made of linen not only absorb oil and decontamination, but also bring out the elegance of beautiful tableware...

The new style of linen men's fabrics, women's fabrics, children's wear fabrics and home textile fabrics, the style division is clear at a glance, clear and easy to choose. It is no wonder that when visiting the new booth, there is not only the buyers, designers and ordinary mass consumers who are in urgent need of looking for new fabrics for their own brands. Feel the linens and sofas made of linen, open the new world of linen, perhaps the "life in the city, live in nature" style that they have always hoped.

Symbiosis: a new breakthrough in the era of great health

People's demand for fashion and individualization is getting stronger and stronger. Xinshen linen is explored in fabric design. The “linen style” has more fashion and cultural connotations in the traditional definition. In 2011, the collaboration with designer Sun Lin was the beginning of this breakthrough. Later, Chuangke was formed to form Sun Lin Design Studio to form a linen fabric that was different from the previous ones, integrating the natural health characteristics of linen with modern fashion aesthetics. In the market, it is welcomed by the majority of brand consumers.

Win-win: Flax Ecosystem - Xinshen Linen Village

What is the value of a piece of linen? When is it made into a product? Is it a series of lifestyles? To expand a bit, if a linen ecosystem is formed, the value of this linen is limitless. Xinshen Linen Village is such a place where the value of linen is a win-win situation.

This is not a one-way purchase of fabric sales venues, but an interactive and experiential linen culture innovation base: consumers understand the past and present of linen, feel the lifestyle created by linen fabrics, experience cultural leisure tourism; designer makers gather, tight Fabric design and development with fashion trends, personalized to meet consumer demand. Everyone finds value here and wins the future together. Xinshen Flax Village changed linen from the niche to the masses, making a piece of linen from limited to infinite!

The new application “Ma Ma Ma” at the exhibition made the linen turn from “a piece of cloth” to “a way of life”. In the co-construction, we found the “linen style” cognition, enjoyed the linen lifestyle in sharing, sought new breakthroughs in symbiosis, and faced the sustainable development of linen in the supply. This is the responsibility of Xinshen·Linen fabric dreamer. Dreams are also a healthy life for the future that everyone can enjoy.

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