Furniture is a traceable industry. From the style point of view, the outline is very clear, from traditional solid wood to European, American, Korean, Mediterranean, Jane, Xiaomei, New Chinese, Nordic, Italian software, Italian ceccotti From luxury to simplicity, from complexity to sophistication, behind this is the improvement of consumer taste and aesthetics.
In 2013, it was the starting point of this five-year period. It was also the end of the panel furniture and Korean furniture in the domestic first- and second-tier markets. This year, the domestic high-priced mattress industry, from the "domestic" to the "foreign brand." After several years of market cultivation, the identity of “foreign brand†has been recognized by consumers and has a stronger brand premium.
In 2014, Mediterranean furniture entered a state of heat. The disappearance of panel furniture in the first and second tier markets, Mediterranean furniture has become a substitute. This type of furniture, with its low price and relatively small taste, is the choice of entry-level “petty youth†in the city. Just stepping into the society, the funds are tight, the house was bought with the support of the fathers, the budget for purchasing furniture is not much, and some furniture with small taste and small taste is needed. At this time, Mediterranean furniture just meets this demand.
The so-called Mediterranean furniture is made of cheaper wood, such as pine wood as the main material, through the use of bold colors, to make the furniture some character of the furniture.
In 2015, following the Mediterranean furniture, Jane and Xiaomei furniture began to become the mainstream of the market. Whether it is the Mediterranean, Jane, Xiaomei, or later Nordic furniture, it was started by small factories, and later the traditional big factories entered the battle. Once a traditional big company follows a certain style, it is basically a countdown to a certain style.
Before 2016, especially in 2015, it was a stressful year for design brands. In 2016, the design brand, especially in the East China region, ushered in the spring. When many people describe the changes in the industry, they like to use "one night". This word really tells the changes of design brands from 2015 to 2016. But the whole change is not really a "one night" thing. Behind this is the rapid development of the Yangtze River Delta economy, the cultural atmosphere of the Jiangnan region, the leading aesthetic and taste, and the fact that the 80s have gradually become the main force of consumption, and these factors have been working for a long time.
In 2017, Northern Europe did not really catch up in the country. On the one hand, what Nordic can learn from is the few chairs of six or seventy years ago, not complete sets, many domestic so-called Nordic-style furniture brands, Hans Wagner's chair is mixed with Italian ceccotti furniture, enough A finished furniture store furniture. On the other hand, the Nordic furniture is relatively slender, mostly white oak wood, the sense of value is not strong, it is difficult to afford the price at this stage. Therefore, the current Nordic style is mainly on the e-commerce platform, and indirectly has become the design tone of the domestic niche e-commerce brand.
In 2017, competition for high-priced mattresses, custom furniture, new Chinese styles, and design brands was very anxious.
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