How long does the person stay on the balcony every day? 
The "China Residential Balcony Overall Decoration Consumption Trend Report" shows that the higher the annual income, the more people can stay on the balcony for more than an hour.
How much consumer income is positively related to spending time at the balcony
With the increase in disposable income of residents, the demand for balconies has been upgraded from basic drying and storage to customized spaces for entertainment and leisure. The income of residents is positively related to the time spent on the balcony.
The survey data shows that with the change of people's home decoration concept, the square-sized balcony with leisure and storage functions contains hundreds of billions of markets.
The status quo of balcony decoration
With the development of the times, people's consumption needs have been upgraded, and balconies have gradually been taken seriously in home decoration, gradually becoming a space that integrates beauty, comfort and function. The concept of an overall custom balcony is also known more.
The overall custom balcony refers to the overall arrangement and reasonable arrangement of the drying racks , skylights, storage cabinets, flower stands, perception systems, security systems and other related household products in the balcony space in combination with the individual needs of consumers, and at the same time, customized transformation, To achieve the coordination of the structure, color and function within the space.
According to the "China Residential Balcony Overall Decoration Consumption Trend Report", more than 85% of Chinese households have more than one balcony, more than 30% of the family's balcony area is 6 square meters, and the average balcony window area is 15 square meters. The balcony is the basis for the survival and development of the smart drying rack industry.
Among the main use surveys for balconies, 76.1% of the respondents indicated that the main purpose of the balcony was to wash clothes and rank first with absolute advantage; 32.2% of the respondents used balconies to grow flowers and plants; 29.3% used balconies To pile up debris.
　 Consumers' survey of the use of balconies
This fully shows that the clothes still occupy the primacy in the owner's balcony space function planning.
Small balcony big future
The survey data shows that with the change of people's home decoration concept, the square-sized balcony with leisure and storage functions contains hundreds of billions of markets. As one of the products of the whole customized balcony, the intelligent drying rack will have a market size of 25 billion yuan in China in 2018.
According to the "China Residential Balcony Overall Decoration Consumer Trend Report", 33.9% of consumers are willing to spend 10,000 to 30,000 yuan for balcony renovation; in addition to doors and windows, tiled wood flooring, plus storage cabinets, lounge chairs, smart drying racks, The cost of products such as intelligent security systems, and the owners who are willing to invest 50,000 yuan to decorate the balcony account for 15%.
It can be seen that for most consumers, balcony decoration will be an important embodiment of lifestyle.
Consumers are willing to spend the cost of investigating on the balcony
In 2018, iResearch's "New Age of Intelligence, Balcony Revolution" white paper pointed out that the group that buys electric drying racks is mainly young consumers after 80s and 90s, most of which are used by married families. The characteristics of the first home buyers.
With the development of China's urbanization and urbanization process, China's urbanization will be further accelerated in the next decade, and the urban population will reach 800 million. The smart drying racks match the urban youth residents' newly-married house decoration and the pursuit of speed and fashion. Personalized, intelligent consumer demand and trends.
The initial installation demand of the new housing market and the replacement of old houses will be superimposed, and the market size of the smart drying rack will be further expanded in the future.
In the redefinition of the balcony culture, the intelligent drying racks are more suitable for the individualized and fashionable decoration style of the overall custom balcony while taking on the functions of the traditional washing clothes. It is an indispensable part of the integrated space of the balcony. .
In the process of the development of the overall custom balcony industry market, the smart drying rack industry will also usher in the spring of development.
Editor: China drying rack net - Taitai
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