Although 2015 has reached the end of the first quarter of the season, for most cabinet companies, there is still time to achieve something in 2015. Although many people predict that the market will not be much better in 2014 than the overall poor situation in 2014, and it is impossible to reproduce the rapid development in the past under the “new normal†of the Chinese economy, but if the cabinet enterprises can continue to transform It is not difficult to achieve further development by upgrading and self-structuring.
The slowdown in the growth of the cabinet industry is a foregone conclusion
In what direction will the industry go in 2015? This is the topic that everyone in the cabinet industry is most concerned about. Judging from the industry trends in 2015, there are optimists in the industry, there are also pessimists, confidence, and more cautious.
Throughout the country, in 2014, the “cold†of the market did not hinder the expansion of building materials and home furnishing companies such as cabinets. The industry generally believes that the national cabinet market still has great potential, and many building materials and home furnishing enterprises have been laid out in advance. In 2015 and even in the next few years, this momentum will not be weakened.
Real estate market policy will not be too loose
Some insiders admit that this year may be similar to last year. The slowdown in sales growth of enterprises is closely related to the policy background of optimizing structure and increasing gear shifts in the country's new normal economic environment. The problems and confusions caused by overcapacity and transformation and upgrading in the industry require enterprises to cope and resolve themselves. If the housing market recovers, it will bring many opportunities for the home furnishing industry. Although everyone is paying attention to good news, from the current point of view, there is no too loose real estate policy, and the market is unlikely to fluctuate.
A person in charge of a home store said that with the stagnation of the housing market in December last year, the volume of new home transactions doubled, with new homes in Beijing, Shanghai, Guangzhou and Shenzhen all hitting a new high in 2014. Considering that home decoration and furniture purchases occur mostly one to three months after the release of the house, Yin Bo is optimistic about the home market in the first half of 2015, especially the “Golden Three Silver Four†after the Spring Festival. "As for the influence of the New Deal on the market during the year, it is still difficult to judge." Yin Bo said.
Cabinet companies need to cultivate internal defense to eliminate
No matter what kind of remarks made by people in the industry, there is a coincidence that the rapid growth of the past will be difficult to reproduce in the next year or two, and the previous kind of “getting money with closed eyes†"The good days are gone forever." A weaker market situation often means that the industry is about to be reshuffled. If cabinet companies want to be eliminated, they must cultivate their internal strengths and respond to the changing external environment with a strong "unchanged".
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