Furniture furnishings have become more and more incapable of meeting the requirements of modern people for the living environment. Want to be upset about furniture? You don't have to pay too much for it. Because you can choose to rent. In this year, renting a house, renting a car, renting a book, renting a wedding dress, etc., is nothing new to the people. However, the term renting furniture is still unfamiliar to many consumers.
Furniture rental zero down payment zero interest
According to the store sales staff, the business model of furniture leasing, as long as consumers have a credit card of their designated bank, they can achieve "zero down payment, zero interest, zero handling fee", and move their favorite furniture home. Owners involved in this type of business are required to pay a monthly rental of only 2.5% of the total rented furniture to enjoy a set of branded furniture. After the lease expires for 2 years, the price of the renewal will be 10% off. In addition, the longer the lease period, the more favorable the discount. After the expiration of 5 years, the store will send the furniture to the user for a nominal 1 yuan. All new furniture in the store is involved in the leasing business at the same time as normal sales. The rented furniture is recycled and usually repaired and refurbished, and then re-leased at the price of second-hand furniture.
Home rental market, ice and fire, two days, industry optimistic about furniture rental
Home rental market, ice and fire, two days, industry optimistic about furniture rental
Consumer: Furniture rental is not cheap
For the sales model of rental furniture, many consumers question whether it is a marketing gimmick of the business, whether it is really affordable by the business. A consumer once calculated an account: renting a 1.8-meter bed with a price of 2,000 yuan, according to the monthly rental of 2.5% of the total rental furniture, a monthly rent of 50 yuan. And their rental time is 2 years, so it will cost 1,200 yuan in 2 years. In addition, the merchant also stipulates that the guarantee deposit of 600 yuan should be paid at 30% of the furniture price. In this way, the total is 1800 yuan, although the deposit will be refunded in the end, but it is only 200 yuan cheaper than the purchase.
Domestic and foreign home rental market is hot and cold
China's home leasing industry currently only stays in the two fields of office furniture and exhibition furniture. However, there is no enterprise entry for mid-to-high-end furniture leasing and supporting home leasing. The concept of domestic leasing has not yet been fully accepted. In countries such as the United Kingdom and the United States, the furniture leasing market is very mature, and home leasing has a huge market size, while China's home furnishing market is about 740 billion yuan, but the leasing market is almost zero.
Long depreciation period, industry optimistic about furniture rental
Home rental and car rental are not the same. Generally, the better solid wood material can be made new by the maintenance of technicians, which also makes the depreciation period longer. China's current home rental market is still not perfect and immature, and supporting services need to be improved. At present, there are only a few furniture rental companies in the first-tier cities. Household leasing is very popular in North America. With the increasing awareness of domestic consumers in environmental protection and home aesthetics, the consumer concept of the market needs to be slowly guided, and the furniture leasing model will inevitably usher in a period of rapid development.
Furniture rental involves environmental issues
This actually involves the topic of environmental protection. The furniture manufacturing industry is an industry with huge resource consumption. In many countries, it is forced to rely on natural resources and attaches great importance to resource recycling. The recycling of furniture is also very important. Home rentals have been incorporated into everyday life. In any case, this model belongs to industry innovation. For the merchants, the emergence of the lease form has broken through the single situation of furniture sales, and also increased marketing channels, sales, etc., and quickly returned funds.
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