At the ISPO Shanghai 2017 event, there are many exciting events that cannot be missed. The launch of the "campus planning and camp education summit forum" and the 2017 "China Camp Education Industry Development Report" are absolutely unique and timely.
On July 6th, the Shanghai ISPO Exhibition opened up hotly. At the same time, in the afternoon exhibition, the Camp Planning and Camp was jointly organized by the Institute of Education of the Camp, all cattle outdoor sports managers, "Outdoor Adventure" magazine and ISPO. The "Education Summit Forum" also kicked off. A total of more than 200 people signed up for the event through the Cattle Media Platform. The forum was not only packed but also sat on the floor and listened to share. The scene was extremely hot. At the same time, all cattle staff also conducted live simultaneous live broadcasts for friends who could not be present.
The forum was chaired by Wang You, co-founder of Baoyou. Qian Xiaojie, project director of ISPO China, attended the forum and delivered an opening speech. Lv Hui, publisher of "Outdoor Adventure" magazine, gave a brief welcome speech and announced the 2017 "China Camp Education Industry Development Report". This report is a collaboration between all cows' outdoor sports managers and the China Camp Education Research Institute and the China Camp Education Alliance. They have jointly researched and screened more than 300 organizations.
According to the order of the speeches, the guests present at the Summit and delivering keynote speeches included the Executive Dean of the Camp Education Institute Nie Aijun, the CEO of Beiwei Wenji CEO Ji Dawei, the Chairman of Shanghai Activist Corporate Management Co., Ltd. Yang Lin, and the co-founder of Outdoor Planet, COO Yao Yao, founder and CEO of the camp world, Qi Dongxiang, co-founder and chief operating officer of Qing Qing tribe Wang Huan.
In addition, the guests present at the event are: Zheng Tianming, Chairman of Hangzhou Range Knight Travel Service Co., Ltd.; Deng Ji, President of China Kayaking Association; Liu Yi, CEO of Hangzhou Red Layer Nature Education School; Director of Guangzhou Tianya Sports Development Co., Ltd. Long Xie Jun, Wang Guangyou, Managing Director of Nanjing Zhongji Education Information Consulting Co., Ltd., Wang Jiahui, Zhejiang Huijing Rongxing Tourism Co., Ltd., Wu Lianqiang, Chairman of Qiangfeng Group, Bai Peixin, CEO of Traveling-Bao Bao, and Chen Yumei, Co-founder of Travelling Co., Ltd. Wu Tao, secretary general of Inner Mongolia Association for Deng Xiaoping.
Speakers at the conference shared the pain points of the education industry in China’s camps, including planning and construction of camps, camp cooperation models, camps and Internet+, and analysis of excellent cases. From time to time, people use mobile phones, paper and pens to record the key points in the speech.
The dry goods on the forum are quick and easy to sort out as follows:
The camp education industry has had a history of more than 150 years in foreign countries, and China's rapid development of camp education has only grown for more than 20 years. It can be said that it has just started and is a big blue ocean. As the saying goes: "If you don't seek to meet the needs of the world, you will not seek for a single moment. If you do not seek a larger picture, you will not find a domain." How big is the market potential of China's camp education? What is the future development trend? When will the tuyere come? ... In order to avoid detours, you must recognize the trend of the industry.
The theme shared by the Executive Director of the Camp Education Research Institute Nie Aijun is the development status and future of the camp education industry. He said in his speech that the development of camp education in the modern sense is very short in China, but it is developing rapidly. The outlook is very good. Government departments, schools, social institutions, and parents and educators are all providing a platform for camp education for the full development of China’s nearly 200 million young people from different perspectives.
The essence of camp education is to promote the overall development of young people through a form and content that is designed to meet the characteristics of young people's physical and mental development, and is fun and entertaining. The basic elements of camp education are people (campers and camp staff), activity forms and content, and venues, but the most important element of the camp is the relationship and atmosphere formed by the interaction between people and people. This does not mean that the design and implementation of activities is not important, nor does it mean that the venue is not important, but emphasizes that education in the camp is, in the final analysis, the education of “peopleâ€, not just the combination of different activities, and the optimization of site hardware configuration. At this point, Camp education is consistent with school education.
Although the development of camp education in China is fast, there are no authoritative researches and announcements as to how the specific status of the development is, and what the status and performance are. This is why the release of the “China Camp Education Industry Development Report†is a major event for the development of the industry and is like a timely rain. I believe that the entire industry will benefit from this, and it will surely be encouraged by this. In the future development process, we will form a more conscious awareness of the industry and create a symbiotic and win-win situation.
Camp planning is different from real estate development. How does a piece of land become a camp? The selection of experienced professional design institutes for cooperation is the primary key to the success of the project. The “insiders’ actions†that have occurred in the construction of the current camps lead to “opening up and closingâ€. When the planning is made into a single camp education format project, or to make a composite format project, which are closely related to the operation, it must be considered before planning. How to do this? Only a professional planning agency can make you even more powerful.
Jiwei Wei, CEO of Beiwei International Travel Service Co., Ltd. shared "campsite construction and planning"
The shared theme of Bei Dao, CEO of Bei Dao, is "camp building and planning." He said in his speech that the style does not divide the family, and shared the northern engine of the camp project planning two-engine strategy: overnight core attraction by night entertainment; The core attraction is outdoors.
Ji Dawei also shared practical cases of northern latitude operations, systematically described the planning and construction ideas of “education+campâ€, and planned to complete the small goal of 100 camp construction in China.
Through the introduction of various policies, the state has raised the experience education related to camp education to the national strategic height. In the good policy of the wind, how to do 2G business? Participating in PPP projects may be something that many camp entrepreneurs expect. But do you know how to deal with the government? Do you know how to put government departments together to make things happen? There are many differences between 2B, 2C, and 2G.
The theme shared by Yang Lin, Chairman of Shanghai Activist Corporate Management Co., Ltd., is the PPP model of camp education.
Yang Lin, the chairman of Shanghai Activist Corporate Management Co., Ltd., shared the topic of "PPP mode of camp education". He first shared the operating model of American camp education in his speech. He said that US camp service providers usually provide a one-week service. For summer camps and winter camps, the registration fee paid is also calculated on a weekly basis. This type of project can be broadly divided into two kinds: day camp and resident camp. The day camp is similar to the custody service, that is, day campers go to the camp for activities, return home at night, the camp does not provide accommodation services, and the resident camp provides accommodation services.
In his speech, he said that the so-called PPP (Public-Private-Partnership) model refers to the public-private partnership model established by the government and social capital to provide public goods or services, and by signing contracts to clarify the rights and obligations of both parties to ensure The successful completion of the cooperation will eventually enable the cooperation parties to achieve more favorable results than expected.
Traditional education has caused more and more students and parents to feel dissatisfied. In the process of deepening the reform of the education system, how to respect individuality and tap the potential of students; how to strengthen the cultivation of students' innovative practical ability; how to deepen the supply of quality education through theoretical innovation and practice? The structural reforms on the side may be combined with the development of outdoor and camp education, which will have a different effect.
Cosmopolitan co-founder, COO Yao Yao shared in the forum
The theme shared by the co-founder of the outdoor planet and COO Yao Yao is "combined development of outdoor and camp education." She began with four changes in outdoor consumer demand. The four changes are: professional outdoor sports to the public outdoor life. Change; low-cost tourism changes to high-quality experience; general outdoor leisure changes to immersive, theme-based outdoor experience; family outdoor play changes to outdoor education.
Why learn in a natural environment? Yao Xi said that the pure natural environment can complete the most natural teaching. The first reason is that children have a natural interest in nature and have a natural desire to explore a changing environment. On the other hand, a natural environment is rich in a rich teaching environment that triggers children's exploration and thinking. Third, children are in a purely natural environment. It is more relaxed and free to complete the learning process in practice.
Today, with the development of science and technology such as artificial intelligence, big data, and cloud computing, and its use in the education industry, the deep integration of the Internet and education, such as “Internet + camp education,†is deeply changing the camp education industry. Then how should the two be combined and how to make good use of the "Internet +" ethos? The camp education industry should find its own correct posture.
Qi Dongxiang, the founder and CEO of Ying Tianxia, ​​shares the theme of “Internet+camp educationâ€
Qi Dongxiang, the founder and CEO of Ying Tianxia, ​​shared the theme of “Internet + Camp Education,†and he said in his speech that camp education can allow children to grow through experience and help these “greenhouse flowers†​​to achieve perfect transformation.
In China, because camp education has its own characteristics, when the Chinese children attend camp education for the first time, the parents who need help most often are the parents. Qi Dongxiang also said in his speech that camp education is not just a traffic business. To complete the camp education platform, it is usually through experiences, children’s changes, parents’ trust, and faithful users.
Education should not be stereotyped and filled with ducks. Confucius proposed the concept of "teaching according to individual aptitude" more than 2500 years ago and he travelled all over the country. He was also the founder of China's earliest experiential learning and study tour. In the 21st century today, we need to allow Chinese young people to grow more, encourage and guide them to discover their potential, and cultivate the awareness and ability they need to coexist and win together in the context of economic globalization and social pluralism in the 21st century. The obligations and responsibilities of professional camp education institutions.
The sharing theme of Wang Huan, co-founder and chief operating officer of Qingqing Tribe, is "Excellent Camp Institution Sharing."
Wang Huan, co-founder and chief operating officer of the Qingqing tribe, shared the theme of "Excellent Camp Institution Sharing." He said in his speech that in the next 3 to 5 years, the market size of the educational tour industry will exceed 100 billion yuan in the next 10 to 20 years. Both will be sunrise industries.
In the speech, Wang Huan also shared the reasons for the rapid development of the Chinese camp. From the external perspective, it was because on December 19, 2016, 11 ministries and commissions such as the Ministry of Education issued the “Opinions on Promoting Learning Trips for Primary and Secondary School Studentsâ€. The publication of this policy has epoch-making and milestone significance for the travel study, research, and camp education industries. Within 3 to 5 years, the school's penetration rate has increased from 5% to 20% to 30%. From the internal point of view, it is because After 90 parents, gradually become the mainstream. With the change of the concept of young parents, quality education has become a necessity. Summer camps have become a fashionable lifestyle for students, and the consumption of the middle class in pursuit of quality is gradually escalating.
After the forum keynote speech, the participants expressed that they were deeply inspired by the forum. Many people exchanged with the speakers after the meeting and exchanged contact information.
The forum adopted a keynote speech to comprehensively provide a pulse for the Chinese camp industry and gave the camp education operators of the conference a glimpse of the breeze and hope. It provided practical experience and experience to solve the difficult development of the Chinese camp education industry. For reference, we can feel more realistic about the future of China's camp education industry.
Author: Wuzhi Mountain Source: Hu Jin reprint please indicate the source forwarding welcome
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