Cans have long been nothing new. However, cans can be neglected in Japan because they cannot be resealed once they are pulled open. Now, a new type of can with a rotary cap is intended to regain lost ground and is becoming popular in Japan.
The lower part of the 300-mL can is not much changed, the upper part becomes a cone and a rotating bottle cap; the shape of the 500-mL can is basically the same as a beer bottle. Reed Manta, who teaches languages ​​in Tokyo, said: "They are far better than regular cans. You can drink it with confidence and then screw the lid back into the bag."
Others have taken a look at their shapes. The banker Gavin Skinstad said: “If I were to buy a plastic bottle of Coke or buy this new type of canned coke, I would choose the latter. It looks good and the packaging is more fashionable.â€
The manufacturer is also strongly advocating its advantages, saying that it is more tightly sealed and can effectively prevent beverages from coming in contact with sunlight and oxygen; the lighter weight is very beneficial to recycle after recycling.
This type of can was developed by Japan’s Yamato Can Corporation in 1999. In 2000, it sold 240 million units. It is expected that the sales volume in 2003 will reach 2 billion. Japanese can makers hope it can recapture the market occupied by plastic bottles. But its cost is twice as high as that of ordinary aluminum cans. John Nadin, editor-in-chief of a professional magazine in London, commented: “In other parts of the world, people are not willing to spend more money to buy a product from their pockets. People's packaging."
In spite of the resistance, new cans still go to the international market. Daiwa Tanner has begun producing new cans for Kraft, the largest food company in the United States, and is negotiating the possibility of producing in the United States with the largest metal can maker in the United States.
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