Eight years ago, the "Guidelines for the Use of Furniture Consumption" jointly issued by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration Committee was just enforced; consumers have just begun to understand the "collection of furniture"; foreign furniture is on fire; the top 100 furniture is not yet Selling imported furniture... In the past eight years, the Chinese furniture industry has grown step by step in terms of production technology and product design. The "small hairs" that foreigners say can only counterfeit have grown up.
yesterday
More than 10 years ago, when consumers bought furniture, they not only could not enjoy a perfect after-sales service system, and many products did not even have product manuals. The chaos of pricing, the lack of instructions for products, and the lack of post-services are all headaches that consumers have faced. However, since 2005, with the enforcement of the "Description of the Use of Furniture Consumption", the Chinese furniture industry has begun to consciously move toward standardization. This was followed by the subsequent introduction of one standard. Although the implementation in the industry was not optimistic when the standard was first introduced, the emergence of any new things has its adaptation process. From the moment the standard was introduced, there has been an invisible hand in the furniture industry. Standardized innovation.
The former Chinese furniture industry not only lacked norms, but also lacked original designs. In detail, the development of the Chinese furniture industry has been more than 30 years old, but the original design of Chinese furniture is almost only more than five years. The driving force of interests is that on the one hand, Chinese furniture designers are groups that are attached to furniture companies, but the company does not have enough respect and protection for designers, and designers are also limited in their creation. In addition, the Chinese consumers at that time lacked their own judgments and understandings of the United States, and they had the psychology of worshiping foreigners. Many designers at that time began to imitate foreign design works, and gradually lost their way in the imitation. Every year, furniture brands are complained and accused of copying other people's original works. The former Chinese furniture industry was called by many people as "only knowing how to make, not knowing how to create."
Internationalization, refinement and transformation
Nowadays
Since the beginning of 2005, in the past eight years, Chinese furniture companies have grown step by step and began to become international. Most of the small workshops that have been used have become big companies today. In these years, whether companies are selling their products internationally or bringing their foreign products to China, they are moving closer to internationalization. Chinese furniture companies are no longer building cars behind closed doors. In addition, with the internationalization of Chinese furniture companies, the level of imported furniture products is also increasing, and the products have become genuine. As consumers become more aware of imported furniture products, they are increasingly making their own judgments about the beauty, coupled with the rise of production technology and product design in Chinese furniture companies, which have produced for the imported furniture industry. Great impact. According to industry insiders, the profitability of imported furniture is gradually decreasing. Unlike the growth of Chinese local furniture companies, imported furniture is facing a development dilemma.
At the same time, with the constant changes in the consumer market, companies began to gradually become specialized, and the market is divided. Many furniture companies have begun to change the development idea of ​​“one pot to eat†and clearly position the enterprise. For example, some furniture companies have begun to transform from the previous sales of panel furniture and solid wood furniture to today's original solid wood furniture. Accurate positioning is more conducive to the company close to the consumer, let it find the right direction.
tomorrow
Networked, customized and in-depth
In recent years, e-commerce has begun to enter the development of the furniture industry, and many furniture brands have begun to open their own network marketing channels. With the rise of various new media such as Weibo and WeChat, the furniture industry has “touched the net†and ushered in the network era that belongs to them. Due to the particularity of the home furnishing industry and the unclear grasp of e-commerce, the online marketing of many furniture companies today is also in the initial stage of merchandise display and promotion notice. However, the e-commerce platform can not only reduce the cost of organization and management, but also eliminate the burden of intermediate channels such as stores, and can give profits to consumers at the most favorable price. Moreover, in addition to improving the efficiency of use of time and space, consumers can also screen products and learn more product information without leaving home. With the popularity of network application and the rise of the consumer army after the 1980s, it is an inevitable development trend for furniture enterprises to make network marketing deeper and finer.
"Customized furniture" is a hot word in the furniture industry in recent years. As the name implies, it refers to tailor-made furniture products according to the individual needs of consumers. In the initial stage of "customized furniture", companies only modify the product size according to consumer demand, but with the improvement of people's household consumption concept, homogenized furniture products can no longer meet consumer demand. Similarly, the size of this informal "custom furniture" model will no longer be able to meet the customization needs of consumers. According to statistics, at present, customized furniture accounts for 10% of the entire furniture market. However, with the advent of the personalized era, the development space of customized furniture will expand rapidly. The in-depth development of customized furniture business is an important trend in the future development of furniture enterprises. .
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