Inclusive happy emotion in packaging design (I)

[Abstract] A brief analysis of the trend of modern packaging design. It is a new starting point for modern packaging design to discuss the emotional communication between packaging design and consumers. It is pointed out that packaging designers should use high self-cultivation to reflect people's dual requirements of material and spiritual. Make the design more expressive and contain more humanistic value.

Keywords: happy mood; integration; packaging design

At present, the globalization of the economy and the promotion of social science, technology, culture, production, etc., will inevitably bring about impacts on packaging design, manifested in changes in values, aesthetics, psychological outlook, and outlook on life. It exists in people's hearts and becomes the soul of design. Packaging design should firmly establish the "human" design philosophy, should study the psychological state of consumers, and stimulate their happiness. Therefore, it is advocated to design with a positive and happy attitude and convey the happy emotions to consumers. The use of happy elements in design to make consumers happy is a new entry point for modern packaging design. It not only increases the value of products (or goods) but also the needs of people's spiritual and cultural atmosphere.

1 Injecting happy packaging design

In the new century, people are pursuing perfection and happiness. They hope to create a happy life with a relaxed and happy heart. If you inject happy hormones at the packaging design level, you can let consumers see and contact the packaged products at first sight and love it, and feel that they are in need. Seeing whether a product likes it or not, it also determines one's thoughts. To analyze what people think when shopping, their ideas depend on the feelings of things and things. In addition to feeling the quality of products, they should also feel that they are new and happy, and they will be interested. What follows will be to stimulate his needs. In order to do so, research should lead to happiness in packaging design. After a preliminary study, it can include the following types.

1. 1 into a happy design

At the time of packaging design, there are two kinds of mentality: everywhere and existing, becoming an improved design; related to fantasy, sensibility, happiness, and blending for creative design. Excellent design work comes from the designer's calm thinking, self-confidence, profound cultural accomplishment and good attitude of active happiness. Good attitude encourages designers to experience life, integrate into life, refine and improve life. Happiness is the best good mood mental regulator that can enable people to achieve a new spiritual enjoyment and balance. The happy mindset flashes inspiration, makes high-quality design work, and gives back to society, making people who see or use the work happy.

1. 2 pleasing design

When selling products, not only to guide consumption, but also to meet the spiritual needs of consumers, improve people's aesthetic taste and visual beauty, mold people's sentiments, trigger happiness, inspire people to love life, work style. Social and economic development has changed people's lives, and has also changed people's values, aesthetics, and psychological pursuits. In recent years, there have been many excellent packaging designs that reflect natural style, form beauty, elegance, and fresh decoration, adding a new flavor and enjoyment to the shopping environment and the mood of consumers. However, there are also areas that are not optimistic. For instance, some packages are driven by interests, blindly imitating western designs or simply transplanting horizontally, and lack humanity that meets the national conditions. The packaging design should influence the consumer psychology through the image of the product, create a simple, natural, relaxed, friendly and stretched mind, but also have novel and unique forms of beautiful design. Make people feel the infinite charm of art, arouse people's love of new life, imagination, infinite love. Affect people's emotions, feelings and pleasing. It satisfies people's need for a relaxed and happy mind.

1. 3 design should include considerate

Packaging design must meet the material needs of consumers and protect the rights and interests of consumers. Design needs more thinking, imagination, excavation, and deliberation of the various requirements and conveniences of people who accept goods. They are more considerate and caring for consumers, dare to face neglected design flaws, and constantly improve and perfect. When consumers buy goods, they also purchase understanding and love, which is conducive to a sense of intimacy.

1. 4 surprise designs

The life and mentality of modern people urgently need to be adjusted with humor and harmony. Packaging goods placed in the market need to use humor and even funny methods to arouse people's attention and interest. Innovation in design is also particularly important. Seeking for new differences has become the fashion of the people. The innovative designs are surprising and affectionate. The link between goods and consumption is realized and exchanged through package design. Consumers' unique and true personal psychological pursuits and emotions depend on the designer's meticulous experience and communication, and rely on creative designs. If so, It will surprise consumers and bring happiness.

1.5 advanced design.

Packaging design should have a sense of ahead of time. Transcend time and space, imagine the future, and creatively design. The spiritual civilization of mankind is often expressed directly by the designers in front of people, and it is necessary to inspire a variety of creative reactions from all aspects of the world at any time. Design should reflect real, future, development trends and rich creativity, which is the responsibility of modern packaging designers.

(to be continued)