Redwood furniture repurchase restrictions, many markets need to be standardized

Reader Zhang saw the slogan of mahogany furniture repurchase and wanted to take the furniture in the home, but was told that the furniture sold by the brand would not be accepted. The reporter found through investigation that the "redwood repurchase" policy, which had been stirred up before, is now rare in the market. Most of the auctions of mahogany furniture sold and sold are mainly repurchased. Moreover, the amount of markup and premium is not the same, and the specific repurchase process is determined by many human factors. Experts remind that the mahogany furniture repo market is not mature enough, consumers must be cautious.

Repurchase furniture restrictions

In the Beijing market, the repurchase of mahogany furniture is not new. In 2012, Mingjia Hongmu just entered the Beijing market and launched the redwood auction furniture repurchase model, which caused quite a stir in the market. Yuan Henry and Long Shuncheng have all launched the original price repurchase and sales service. So far, the two brands of Fuxing Guyue and Jinfei still adhere to the premium repurchase policy of mahogany auction products. The reporter found at the Red Star Macalline East Fourth Ring Store last weekend that some redwood brands still have a repurchase policy. For example, the staff of the “Pearl Family” introduced that the mahogany furniture products they sold can be recovered at the original price after 5 years.

In the investigation, the reporter found that all the brands that claim to provide mahogany repurchase furniture only buy back the products that their own brands have sold; there are strict regulations on the materials, usage and repurchase process. The reporter called several brand stores as consumers and proposed that they had bought their branded furniture and can now participate in the repurchase activities. Almost all stores indicate that the furniture participating in this activity cannot be damaged to a large extent after being used for a certain period of time; if it is necessary to repurchase, it should contact the seller in advance to apply and provide the corresponding sales contract.

Some merchants said that whether they can "repurchase back", but also depends on the material and number of pieces of furniture. "Now we generally buy back red rosewood, lobular rosewood and huanghuali, and it is best to have a set of furniture, single piece of furniture, such as the chair, this is not good. Can increase the price, you have to look at your furniture details And set."

The reporter found that although some merchants have made a repurchase commitment, there are very few consumers who actually sent it back. The shopping guide of Red Star Meikailong East Fourth Ring Store Xuan Mingdian told reporters: "The promise of many merchants looks very attractive, but if you really buy furniture to buy back, it will become a matter of slap, it is likely to be in the original Commitment to discounts." Huali family's shopping guide also told reporters that the repurchase commitment has been implemented for many years, but no consumers have consulted about this.

"Repo" is mostly for promotion

Industry insiders told reporters that the concept of repurchase is not the first in the mahogany industry. It was born in the financial field. Due to the appreciation of the repurchased products and the high collection value, gold, diamonds and even some luxury leather bags have been built into perfect repurchase. mechanism. At present, in the mahogany market, there is no real redwood furniture repurchase mechanism.

Zhu Dengfeng, general manager of the famous red sandalwood club, analyzed for reporters that the redwood manufacturers implemented the repurchase policy, generally for two purposes. The first is as a means of financing. Through premium repurchase, you can stimulate current purchasing power and accelerate product sales. "Compared to the upstream and downstream lending, bank lending, supplier lending, private lending and other financing channels of the mahogany industry, this channel has a quick return of funds and no interest rate risk." The second is to achieve the purpose of publicity and promotion. "For example, when we first entered the Beijing market, if we did not have such a commitment, it would be difficult to gather popularity in a short period of time and let consumers recognize it. We must buy back, which is equivalent to advertising."

Zhu Dengfeng said that the redwood enterprises also have many risks when they introduce the auction price increase repurchase policy. He calculated an account for the reporter: "With our current policy, 50% after 3 years, equivalent to 18% annual interest, now the bank interest income is about 7%-8% per year, and our financing risk is relatively large. Therefore, when the repurchase policy is introduced, there are also many considerations. First, most of the auction products are fine furniture, using more precious materials such as Dalbergia, lobular rosewood, and huanghuali. The raw material price of this material has been rising. Consumers are not necessarily coming back; second, the amount of the auction is still under control and there will be no large-scale auctions."

In fact, mahogany merchants have been cautious about furniture repurchase. The person in charge of the aviation management mahogany brand who once launched the “Redemption of 130% of the original price after three years” policy of the sale of mahogany furniture said: “At that time, the redwood repurchase method was relatively hot, and the air traffic control was launched, which is also a gesture to ensure product quality, reflecting us. Integrity attitude. In the process of implementation, no consumers have come back."

Repurchase policy must establish relevant standards

According to industry insiders, if the mahogany furniture repurchase policy can be implemented smoothly, it can save wood resources, and through the standardized market mechanism, the old mahogany furniture enters the market with its unique collection value. At present, some unscrupulous merchants have incorporated the purchased furniture into new materials and sold them to consumers. The promise of premium repurchase is often difficult to fulfill, and consumers are also faced with the dilemma of “repurchase without a door”.

In the interview, the reporter found that many brand owners have proposed to launch investment and wealth management mahogany furniture, or establish a long-term repurchase policy to promote the operation of the old mahogany furniture market, but for various reasons are "under consideration", did not begin to implement .

Che Chang, vice president of the China Wood and Wood Products Circulation Association and secretary general of the Redwood Circulation Professional Committee, said that the current development of the mahogany furniture repo market is very immature, and there are many irregularities in the repurchase behavior. "From the current market situation, merchants implement policies and other purposes such as financing, promotion, promotion, service commitment, etc., and most of them put the interests of the business first, and minimize the risk of the business. Purely purchased as an investment product, it really achieved the original intention of repurchase, but the combination of materials, crafts, collections, etc. as an investment, the risk is still relatively large. This is why many businesses hesitate."