For the elderly who are living at home, “home†is especially important. However, in the current home market, products and services for the elderly are relatively small. There are also functional elderly household items on the market, but the price is high.
From July 1st, the Law on the Protection of the Rights and Interests of the Elderly was officially implemented, and “always go home to see†was written into the law. According to the data, half of the elderly over the age of 60 live in an “empty nestâ€, and more than 80% of these people choose to stay at home.
Therefore, it is especially important to decorate a suitable “home†for the elderly. However, in the current home market, whether it is decoration design or building materials, products and services for the elderly are relatively small.
Elderly room decoration company pays insufficient attention
“We have a wedding room design department and a big house design department. There are no departments and designers specially designed for the elderly.†Mr. Li, the head of a decoration company, said that there are indeed many elderly people who live separately from their children to renovate their houses. Their requirements are basically simple. "Compared to the wedding room, improvement of the room and other decoration, the renovation budget of the elderly room is relatively small, the profit for the decoration company is low, so the degree of attention is not enough." Mr. Li tells the truth They have changed their minds year by year, and now the proportion of old-fashioned home decoration in the decoration market is increasing.
Designer Wu Xue said that it is right to choose a simple style for the elderly, but pay attention to some details on the basis of the simple style. For example, in the hydropower arrangement, because most of the elderly have decreased vision, the indoor light source should be as bright as possible. For example, at the entrance, corridor, bathroom and kitchen, stairs, bedside, etc., arrange some lights as much as possible to prevent the old man from falling. Many elderly people are inconvenient to move, and it is difficult to get up, sit down, and bend over. At this time, setting 1 to 1.5 meters high armrests on the wall will be a good helper, especially in shower areas, toilets, wash basins, etc. A small seat should also be placed in the foyer to facilitate the elderly to sit and change shoes, avoiding stuns and falling when bending over.
Functional elderly household goods are expensive
In the home building materials market, the reporter found that there are relatively few exclusive products designed specifically for the elderly or middle-aged and older people. General sales people who see middle-aged and old people to buy, will recommend gray, brown and other darker furniture. "These furniture and ordinary products are not much different in design function, that is, dark color is suitable for the elderly." A furniture brand The store staff said.
In the mattress area and the bathroom area, although there are no elderly furniture tailored for the elderly, some products are functionally able to meet the needs of the elderly. If there is a smart bed, first of all, it is suitable for the elderly in hardness. At the same time, it has the function of lifting and lowering, and the operation is also very simple. It can be raised and lowered into a "lifting head" and "lifting the foot" with a single click on the bed. 5 heights, suitable for the elderly who are inconvenienced to get out of bed. In the bathroom area, there is a bathtub with a chair and armrests, which is inconvenient for the elderly. “However, because of the added functionality, these products that are very suitable for the elderly are also very expensive,†said the salesperson.
Why is the elderly home market blank?
In the case that children's furniture is more and more valued by the merchants, there is a gap in the elderly home market. The reason is that a dealer of brand furniture said that the lack of elderly household products in the market is related to the consumption characteristics of the elderly in China: the elderly in China have always had the traditional concept of “reinforcing light consumption and lightening children themselvesâ€. When Chinese elderly people choose home products, they usually give priority to the needs of their children. That is to say, the elderly group has a strong dependence on the middle-aged and youth-oriented adult home market, which makes their market specificity weak.
"However, it is often written into the law now, so as time goes by and the aging is intensifying, more and more elderly household-owned household products will appear in the home building materials market. It may become a new growth point in the home product market." Industry insiders said.
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Description of the 15QT ice bucket:
Name:15Qt Ice Bucket
Spec:Φ390×Φ240/Φ340mm×Φ195mm×235mm
Material: galvanized iron
Note: can hold 12 beer bottles of 355ml
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