Three "Kung Fu" of layout design
Every time we develop a website or design any work, we need to put some effort into the appearance. Behind every successful design is a successful layout structure. In order to explain further, we need to understand some basic knowledge about the layout structure.
Layout structure
The layout structure refers to a thing that allows the viewer to clearly and easily understand the information conveyed by the work, a clever arrangement of different elements on different media. Here are some basic elements for designing an excellent structure.
To build an excellent structure, you must observe carefully: learn to carefully observe the "structure" around you, such as trees, flowers, mountains, wild animals, pets, children, etc. Go through magazines, books, leaflets, etc., and try to understand how the graphics are structured.
What color scheme is used? why? What type of font is used? why? What influence did they have on the entire picture? why? "Why" is the key issue and should be emphasized even more.
After a lot of observation, you will know what is good and what is bad. In order to enhance the effect of observation, you must form a picture of the elements and the environment you want to express in your brain. This will play an auxiliary role in the design. In fact, this is a process that never stops.
Color sense
Many times, a good layout is destroyed by the wrong color scheme. In fact, the color scheme is a powerful weapon for sublimating a layout structure. If you use colors carefully, you may get unexpected results.
The choice of color depends on the "visual experience". For example, the colors of women-related topics are usually pink, lilac, bright blue or pink. The colors of children-related themes are usually warm yellow, sky blue, orange yellow, red, tender green or bright purple. The colors of medical-related themes are sea green, emerald green, dark colors, and gray shades. Naturally related themes or special color schemes that are contrary to social traditions can use some warm colors, such as red, black, bright yellow, etc. The color scheme should be different according to the theme.
At the beginning you can use the color-coded books on the market, they provide different color schemes for different purposes.
Font
Following the color scheme, it is the "font" that can perfectly and properly express your thoughts.
Fonts are divided into two categories: Serif fonts and Sans-Serif fonts. The Serif font is composed of Times NewRoman, Caslon, Caxton, Souvenir and other fonts. The Sans-Serif font is composed of Helvetica, Zurich, Verdana, Arial and so on. Serif fonts are often used as titles and headlines, and Sans-Serif fonts are often used as text or repetitive information.
Using too many fonts in a plan can seem confusing and confusing. You should only have up to 3 fonts in a set. One is used as a title, one is used as a button and subscript, and the other is used as a text.
Fonts can convey a lot of information. For example, if you want to express a "heavyweight champion", use Futura Black or Compacta fonts, because these fonts themselves look very heavy. Another situation If you want to express the "feather friction", then use the very light CaxtonItalic font to express the effect of feathers.
The most important and important part of structural planning is "alignment" and "balance". You must be very clear about the weight of text, color and pictures, otherwise your layout will look very unbalanced.
In some cases, the layout can be composed of more graphics and a small amount of text. In this case, you can mix these pictures and use abstract stitching, and the birth place can be filled with text. In the beginning, we must decide what to highlight, text or pattern? If you decide to focus on patterns, then the main part should be filled with patterns and the text will occupy a relatively small layout. If you want to highlight the text, then use a large font as the title, and then fill in the appropriate auxiliary patterns to complete your design so that it looks balanced.
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