The Application of Traditional Color in Modern Packaging Design
Different regional cultures have different preferences for colors. For example, Japan likes quiet and grey tones, while Italy prefers brilliant colors. China has also formed its own unique color culture: blue, reflecting the ancient and dignified beauty of bronzes; red, representing the joy of the nation, and yellow, the symbol of China’s feudal society, exuding the strong traditional culture of China. In modern packaging design, the rational use of traditional colors, the proper expression of cultural connotation of color, can make the work exudes artistic charm nation.
The 2002 China Star award-winning work "Kang Yugan Yujiu" takes the first name of Emperor Shengshi's "Kangxi, Yongzheng, and Qianlong" as its title. Its packaging color is mainly yellow, highlighting the theme of imperial court and embodying traditional culture. The perfect combination of connotation and modern craftsmanship,
Similarly, the "Mingbao Shangzheng" Mid-Autumn moon cake gift box adopts rich Chinese traditional colors, with red, yellow and dark gold as the basic colors, and with traditional patterns, with Chinese characteristics.
Designed by Liu Wei, Kang Ye Gan Yu Fu wine
Zhang Yu-Ding Designed Mid-Autumn Mooncake Gift Box
Author / Shanghai Jiaotong University School of Media Design Ji Jing Gu Huizhong
Source: "Shanghai Packaging," 2005, Issue 4,
Many people eat and sleep a little in winter and hate dark mornings and short days. This is called "winter blue". Others have more serious symptoms such as sleep disorders, withdrawal symptoms, binge eating, depression, anxiety, and lethargy. These often lead to family, work, and relationship difficulties. This is a perceived problem called seasonal affective disorder (SAD).
SAD is caused by a lack of bright light in winter. The light that enters our eyes stimulates our brain and controls our daily rhythm through the production of hormones. For some people, winter does not have enough light to regulate the hormones that prevent us from getting up and sleeping, being energized, and depressed.
Light Therapy Lamp,Circle SAD Therapy Lamp,Portable LED Therapy Light
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