[ppzhan Abstract] Digital display technology relies on the integration of network and multimedia technologies, distributes and processes in the form of media, and interacts with customer feedback information in a timely manner. It has been widely used in finance, telecommunications, hospitals, stores, supermarkets, hotels, public places, etc. field.
Digital signage is a brand-new media concept that refers to the multimedia industry that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. Audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, others have juxtaposed it with paper media, radio, television and the Internet, calling it the "fifth media."
At present, the digital signage industry is in a stage of rapid development. Whether it is at the technical level or at the application level, what kind of development characteristics will the digital signage system present in 2014, which has just begun? Alan C. Brawn, head of Brown Consulting, said that in the coming year, there will be significant changes in the business, content, design, software, hardware, operations and connectivity of digital signage.
With the advancement of technology and the increasing market awareness, the application scope of digital signage has been broadened, not only referring to the increasing number of application fields involved, but also the increasingly detailed application functions. In 2014, the progress of digital signage at the business level will be mainly reflected in three aspects: data analysis and statistical capabilities of digital signage systems; advertising-based networks will continue to add value, but network applications for communicating with employees will gradually Increase; application is more detailed, and setting clear application goals is a major prerequisite for system construction.
Content In 2013, data analysis has become a hot topic, and in 2014 this situation will continue, becoming a new direction for user evaluation – the degree of content attraction to viewers is directly linked to the application of digital signage. Social media networks will become a more mainstream integration component for content design. At the same time, the application of digital signage will also change significantly - digital signage will be seen as a true behavior correction tool, creating a "action appeal" to the audience, and this influence will not be limited to the advertising field.
The increase in design market awareness will make the construction of digital signage systems more targeted, simple or complex depending on the application needs. The design of the digital signage system will be confirmed to be independent of the AV or IT design, but at the same time fully combine the elements of both types of design.
Software In 2014, simple digital signage software will be flooded to meet the needs of low-end users in the department. Under the tide of informationization, online communication of employees has become the norm. In this case, digital signage software for such applications will appear in large numbers and even exceed retail applications. Driven by the trend of interaction, the integration with social media will become a major feature of software, and the interactive ability will become stronger and stronger, from the “passive†interaction with the touch screen to the active conversion, such as using more QR. Code and NFC technology. Digital signage software for two-way data back-to-back incorporates viewer feedback to drive interactivity.
The price of hardware flat panel displays will stabilize and will not rise in the short term. With a chip system similar to Samsung's launch in 2013, the display will support more media players at the same time. 4K technology will become a hot spot in 2014, but it will not dominate for a few years due to high content production costs and complex distribution. OLED displays are not a substitute for LCD displays in the short term, and they are not enough to compete with current LCD displays in terms of supply chain, cost of use and performance.
However, LED displays can be a different neglect, and their applications will become more popular through typical digital signage, AV and IT channels.
It is worth mentioning that the video wall application scale will show double-digit growth driven by the demand for large screens. Thanks to the performance and total cost of ownership, software-based video wall processors will be all the rage. .
At the media player level, both external and built-in will tend to use larger, cheaper SSD drives to ensure a smaller form factor.
Connectivity In 2014, digital signage will focus more on connectivity. Based on this, wireless networks and cellular networks will have significant improvements in bandwidth and stability. In small-scale networks, USB will be re-emerged as one of the most important ways to distribute content because it is simpler and easier to manage. As video compression algorithms move to the next level, streaming will increase.
The concept of operational timeliness will be fully integrated into the digital signage construction process, and with the support of a range of suppliers, the digital signage project management application will have new project management “tools†to facilitate everyday applications. At the same time, the concept of “managed service†for large digital signage networks will be understood and accepted by more users.
Digital signage is a brand-new media concept that refers to the multimedia industry that publishes commercial, financial and entertainment information through large-screen terminal display devices in public places where large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and others flow. Audiovisual system. It is designed to broadcast the characteristics of advertisements to specific people in a specific physical place and a specific time period, so that it has the effect of advertising. In foreign countries, others have juxtaposed it with paper media, radio, television and the Internet, calling it the "fifth media."
At present, the digital signage industry is in a stage of rapid development. Whether it is at the technical level or at the application level, what kind of development characteristics will the digital signage system present in 2014, which has just begun? Alan C. Brawn, head of Brown Consulting, said that in the coming year, there will be significant changes in the business, content, design, software, hardware, operations and connectivity of digital signage.
With the advancement of technology and the increasing market awareness, the application scope of digital signage has been broadened, not only referring to the increasing number of application fields involved, but also the increasingly detailed application functions. In 2014, the progress of digital signage at the business level will be mainly reflected in three aspects: data analysis and statistical capabilities of digital signage systems; advertising-based networks will continue to add value, but network applications for communicating with employees will gradually Increase; application is more detailed, and setting clear application goals is a major prerequisite for system construction.
Content In 2013, data analysis has become a hot topic, and in 2014 this situation will continue, becoming a new direction for user evaluation – the degree of content attraction to viewers is directly linked to the application of digital signage. Social media networks will become a more mainstream integration component for content design. At the same time, the application of digital signage will also change significantly - digital signage will be seen as a true behavior correction tool, creating a "action appeal" to the audience, and this influence will not be limited to the advertising field.
The increase in design market awareness will make the construction of digital signage systems more targeted, simple or complex depending on the application needs. The design of the digital signage system will be confirmed to be independent of the AV or IT design, but at the same time fully combine the elements of both types of design.
Software In 2014, simple digital signage software will be flooded to meet the needs of low-end users in the department. Under the tide of informationization, online communication of employees has become the norm. In this case, digital signage software for such applications will appear in large numbers and even exceed retail applications. Driven by the trend of interaction, the integration with social media will become a major feature of software, and the interactive ability will become stronger and stronger, from the “passive†interaction with the touch screen to the active conversion, such as using more QR. Code and NFC technology. Digital signage software for two-way data back-to-back incorporates viewer feedback to drive interactivity.
The price of hardware flat panel displays will stabilize and will not rise in the short term. With a chip system similar to Samsung's launch in 2013, the display will support more media players at the same time. 4K technology will become a hot spot in 2014, but it will not dominate for a few years due to high content production costs and complex distribution. OLED displays are not a substitute for LCD displays in the short term, and they are not enough to compete with current LCD displays in terms of supply chain, cost of use and performance.
However, LED displays can be a different neglect, and their applications will become more popular through typical digital signage, AV and IT channels.
It is worth mentioning that the video wall application scale will show double-digit growth driven by the demand for large screens. Thanks to the performance and total cost of ownership, software-based video wall processors will be all the rage. .
At the media player level, both external and built-in will tend to use larger, cheaper SSD drives to ensure a smaller form factor.
Connectivity In 2014, digital signage will focus more on connectivity. Based on this, wireless networks and cellular networks will have significant improvements in bandwidth and stability. In small-scale networks, USB will be re-emerged as one of the most important ways to distribute content because it is simpler and easier to manage. As video compression algorithms move to the next level, streaming will increase.
The concept of operational timeliness will be fully integrated into the digital signage construction process, and with the support of a range of suppliers, the digital signage project management application will have new project management “tools†to facilitate everyday applications. At the same time, the concept of “managed service†for large digital signage networks will be understood and accepted by more users.
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