Every October, Forbes will release the Top 40 sports brand. Forbes experts do not use questionnaires or complex formulas. They use unique and important financial data in each category, so that each category will have a self-contained method of calculating brand value.
Every October, Forbes will release the Top 40 sports brand.
So how is this brand value calculated? Forbes’s annual list, why can it be considered an authority? Everyone may be curious about this issue. Originally, Forbes experts did not use questionnaires or complex formulas. They used unique and important financial data in each category, so that each category would have a self-contained method of calculating brand value. Here's a look at sports companies.
Sports company
Calculation method: The calculation method for brand value of sports companies is to first quantify the revenue of the company's brand, and then subtract the average revenue of competitors of the same category in the market.
Note: Percentage is the change in brand value, red for growth, green for decline
Sports companies have always been the most valuable part of these four categories. Among the eight sports companies, sporting goods and sports media occupy most of the locations. The leader is still the Big Mac Nike. In the past year, Nike’s revenue has increased by 6% to 32.4 billion U.S. dollars. In the Rio Olympic Games, Nike sponsored 189 championships, which further enhanced his brand influence.
Behind the overlord Nike, Adidas gained 32% in North America in the first half of 2016 and doubled its profit in the global market, securing its third position on the list. UA relied on its subsidiary, Stephen Curry, to increase its sales of sneakers by 64% in the second quarter of 2016. The brand followed Adidas with a value of US$5.5 billion, ranking fourth on the list.
This year, a total of 5 sports media companies were selected as Top 8. ESPN’s value of 16.5 billion U.S. dollars ranks second. The fifth-placed Sky Sports also caused a decrease in the revenue of individual products due to the increase in the direct cost of the programs.
In addition, the two North American sports media companies, MLLAM and YES Television, have all been ranked in the top eight. Among these accidents is the UFC Ultimate Fighting Competition.
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