Since the 1990s, the global economic recovery, the development of the construction industry in the world, and the improvement of people's lives have led to a rapid increase in the demand for furniture in various countries. Furniture has evolved from traditional manual to a mechanized production with complete categories and basic economics. Construction and people's lives need to flourish in important industries. The following is the current situation on the global furniture market, characteristics, development situation has done an overview of major countries and regions analyzed.
I. Overview of the development of the global furniture market in 2010
(1) Development status
1. World furniture consumption demand status
Furniture is an indispensable daily necessities for human life. With the improvement of people's living standards, people's demand for furniture is getting stronger and stronger. There are two types of furniture consumption in the world: one is household furniture, and the other is institutional group furniture, which is 50% each. At present, the per capita furniture consumption level of the world's economic powers is relatively high. Due to the strong economic strength of these countries, the housing conditions are good, the people's income is high, and furniture consumption accounts for a certain proportion of household income. The Centre for Industrial Studies (CSIL) in Italy has analyzed the furniture market in more than 50 countries and has divided into three categories: the first category includes eight major industrial powers: the United States, Germany, Japan, Italy, France and the United Kingdom, China and Brazil are also among them, and their annual furniture consumption exceeds $10 billion. The second category includes Spain, Mexico, Canada, South Korea, Australia, and the Netherlands, where annual furniture consumption is between $5 billion and $10 billion. The third category includes countries with annual furniture consumption of less than $5 billion. The data shows that the consumer demand for furniture is growing.
2. World Furniture Production Status
According to the data of CSIL, the total output value of the world furniture market in 2009 was 376 billion US dollars, furniture production in developed countries accounted for 65% of the world, and furniture production in developing countries accounted for 35% of the world. The total output value of the seven major industrialized countries (ranked by the United States, Italy, Germany, Japan, France, Canada, and the United Kingdom) was $159 billion. The output value of furniture in high-income countries accounts for 58% of global output. The total output value of furniture in low- and middle-income countries accounted for 42%, and the output value of furniture in China, Poland and Vietnam was rapidly increasing.
Figure 1.1 Distribution of output value of the global furniture market (2009) Source: CSIL
3. World Furniture Trade Status
In terms of import and export, the world furniture trade has been growing steadily since the sudden decline in 2009. In 2010, the world furniture trade totaled $102 billion. In 2010, the main importers of furniture were the United States, Germany, France and the United Kingdom. In the United States, imports between 2000 and 2007 increased from $15 billion to $26 billion. Since then, due to the impact of the US financial crisis, furniture imports have fallen from $26 billion in 2007 to $24 billion in 2008. Until 2010, the US furniture imports were restored.
The countries with the largest export volume of furniture are China, Italy, Germany and Poland. For China, the export volume of furniture increased from US$3.565 billion to US$27.615 billion between 2000 and 2008. Since then, due to the financial crisis, it has fallen to US$25.958 billion in 2009. Until 2010, exports recovered to $33.724 billion. In the past decade, the openness of the furniture market has grown from the ratio between imports and consumption, and the openness of the entire world furniture market has increased from 24% in 2000 to 30.9% in 2007. Affected by the global financial crisis, the data in 2008 and 2009 showed a significant downward trend.
Figure 1.2 Global Furniture Trade Volume (2000-2011) Source: CSIL * Preliminary Value ** Estimated Value
(2) Basic characteristics
(1) Enterprise miniaturization, specialization, product internationalization
In the past 10 years, the foreign furniture industry has undergone tremendous changes, and furniture manufacturing enterprises have turned from large enterprises to specialized and miniaturized. There are only 50 people in each furniture factory in the United States, 13 in Japan, 32 in Finland, and 100 in the Federal Republic of Germany. These small factory technologies are not backward, but they are flexible in operation, easy to change products, and can adapt to the fierce competition in the market. Coexisting with corporate professionalism and miniaturization trends is the internationalization of products. Today, furniture has become a global commodity. The world's furniture import and export trade is getting stronger and stronger, and furniture from all countries is actively in line with international standards. It should be said that the products are in line with international standards, and the market is in line with international standards. It is the general trend of furniture development in all countries of the world.
(2) High mechanization, automation and specialization of processing methods
Highly mechanized and automated furniture production is an objective requirement and reflection to meet the needs of the society. Developed countries have realized the high mechanization and automation of furniture production since the 1970s. At present, the modern furniture industry generally adopts new technologies and equipment. And new processes, such as the extensive use of CNC, namely CNC machine tools, artificial intelligence robots and various advanced finishing and edge-sealing technologies, so that the technical content of furniture manufacturing is continuously improved, and the further development of furniture to the direction of specialization is realized through technical means. To make furniture truly a modern, industrialized product. High mechanization, automation and specialization have produced amazing economies of scale.
(3) Diversification, newness and naturalization of furniture materials
Modern furniture materials are becoming more and more abundant. Due to the shortage of wood, the status of wooden furniture in the international market has gradually given way to wood-based panel furniture such as plywood, medium density fiberboard and fiberboard. Solid wood furniture in global wooden furniture accounts for 90% of 10% wood-based panel furniture, mainly plywood, particleboard, medium density fiberboard, blockboard, fiberboard and so on. The furniture produced by these raw materials is a revolution and a challenge to the traditional furniture manufacturing. While greatly improving labor productivity, the furniture style and shape are more beautiful and generous, the function is closer to life, and the use is more in line with the wishes of consumers.
(4) Product design to small specifications
The downsizing of products is a trend in furniture design in recent years. Small-size products are gradually gaining market recognition. Universal believes that the current housing is being converted to small units, and the northeastern United States is more obvious, so optimistic about the small size sofa (72 * 80 inches, about 1.83 * .05 meters) market.
(5) Transformation of international trade mode
A comprehensive analysis of the five major changes in international furniture retailers is mainly reflected in the need for more funds, more goods, less inventory, faster turnover, ordering to find manufacturers, and selling more ways. These changes will fundamentally change the supply chain of commodity circulation, promote the rapid upgrading of the three supporting systems of information, logistics and finance, and will soon change the current mode of operation of international trade.
(6) The application of e-commerce is more popular and deepened
Online sales of foreign furniture have developed rapidly. The website of the National Retail Federation has conducted a survey on “Internet sales in the US: revenue, economic situation and various channel analysis†in 2008. The survey shows that 81% of furniture manufacturers are in 2008. The network sales channel of the year is more suitable for this special period of economic downturn than other sales channels. The 10 famous online stores in the United States have opened credit card online payment functions such as Paypal, checkout, and google, and cooperated with logistics companies such as Federal Express to open a door-to-door service.
(III) Overview of development of major countries and regions
1. European furniture
The European furniture industry is mainly composed of some small and medium-sized enterprises. Now there are nearly 90,000 companies, nearly one million direct employees and 700,000 indirect employees. They mainly produce office furniture, bedroom furniture, living furniture, furniture for tables and chairs, kitchen furniture, etc. . The European furniture industry is very competitive in the international market, and it is favored by consumers with its high quality and elegant style. After the early 1990s, the European furniture market entered a period of low-speed development.
The European Furniture Federation's statistics in 2000 reached 96.6 billion euros. Among them, Germany is the top 35.2 billion euros; the UK 12.55 billion euros; France 11.92 billion euros. The top 50 European furniture companies accounted for 19% of total production. In terms of per capita furniture expenditure, the top four are Germany, Austria, Luxembourg and Denmark.
European furniture market characteristics
According to figures released by the German Furniture Manufacturers Association, by the end of 2001, there were 1,407 companies in the German furniture industry, employing 161,570 employees, mostly in three states: North Rhine-Westphalia , Bavaria and Baden-Württemberg. In 1998, the German furniture market had a total market volume of DM 43 billion, in 1999 it was 42.5 billion Deutsche marks, and in 2000 it was 435 billion Deutsche marks. In the past few years, the market has experienced little fluctuations and slow growth. Germany is the second largest importer of furniture in the world, and its import volume is second only to the United States. The annual import volume is almost twice that of exports. It is the largest furniture importing country in Europe. 28% of European imported furniture enters the German market, followed by France accounts for 16% of imported furniture in Europe. 16% of European export furniture is made in Germany. Although steel and aluminum furniture is gradually expanding its market share, wooden furniture is still the mainstream of the German furniture market, accounting for more than 60% of the market.
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