How does furniture plagiarism prevent people in the industry from interpreting how to break through?

With the general improvement of the technology level, the competitiveness of furniture companies is mostly concentrated on the Design of products. The innovative style of furniture and the resulting patent protection of the design have become the core of the competitiveness of modern (modern decoration renderings) furniture companies. Behind the plagiarism of furniture companies, it reflects the loopholes in the protection of intellectual property rights in the industry. Such behaviors have greatly damped the enthusiasm of enterprise innovation. However, in recent years, litigation concerning intellectual property infringement disputes has occurred frequently in the furniture manufacturing industry, and it has become increasingly fierce.

Zhu Changling, Chairman of China Furniture Association

The phenomenon of plagiarism and counterfeiting of furniture has gradually decreased in the past few years and still exists. Small businesses do some counterfeit products behind big companies, and this is still happening now. The China Furniture Association has promulgated an industry treaty that requires everyone not to counterfeit and resist counterfeiting. In terms of protecting intellectual property rights, all companies should not fake other people's products. However, from the current situation, although the protection of intellectual property rights has received some attention in the industry, there are still counterfeiting phenomena. We call on the whole industry to innovate independently of others.

Chen Baoguang, Vice Chairman of China Furniture Association

I myself and the China Furniture Association have always emphasized industry self-discipline and opposed plagiarism. It has also been emphasized against plagiarism in forums on furniture design. We are not lacking talents now. What is lacking is the market operation mechanism of design works. The phenomenon of cloning is not caused by the lack of talents on the surface. It is mainly because furniture companies and design talents fail to achieve a good market cooperation mechanism; in addition, system supervision lacks execution. The furniture association also has some management methods, but it lacks supervision of implementation, and the judgment of plagiarism of furniture products is sometimes difficult.

Du Dandan, lawyer of Jiaquan Patent and Trademark Office

Businesses are often very angry after discovering that their designs have been copied, and then begin to defend their rights. However, it cannot be denied that the cost of corporate rights protection is relatively high, and it is necessary to obtain evidence, file a case, open a court, and hear a case. After the first instance, there is a second instance. After the second instance, the system enters the execution process. The execution process takes time, including possibly in the process of litigation, and may involve The other party, for example, the opponent's defense may involve an "invalid announcement" procedure and so on.

Deng Guangsen, Secretary General of Zhongshan Furniture Chamber of Commerce

Associations and chambers of commerce have also made some efforts in protecting intellectual property rights. At present, the industry has spontaneously formed some related brand alliances, which is also a way to attach importance to and protect knowledge products. Deng Guangsen also called the store side in the circulation field to work closely with the company and refused to copy the plagiarism products into the store.

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Protect originality in upstream control

Lai Yanan, head of Duma (Hong Kong) International Co., Ltd., said that for ordinary consumers, plagiarized furniture is not as easy to identify as pirated discs, so it is not realistic to resist imitation furniture from the consumer level.

Nowadays, imitation furniture has become an industrial chain. To truly solve the problem of counterfeiting, we must start from the upstream of the industrial chain. As long as consumers can't buy counterfeit products in the market, counterfeit products will naturally have nowhere to live.

For example, the malls with similar grades are basically two or three, and once the plagiarized furniture is found, the mall will remove it, which is somewhat more meaningful than applying for a patent.

In fact, this kind of situation has occurred in the home furnishing exhibitions in recent years. The organizers often take measures to “please out” the plagiarists. It seems that the furniture circle has gradually paid attention to this problem, but the solution is not systematic enough. Only by controlling the key links in the policy can we solve the problem.

Accelerate the application of patents, the sooner action is more beneficial to you

Enterprises must always maintain their awareness of rights protection, apply for patents in time for trademarks and appearances, and avoid unreasonable attacks on illegal enterprises due to small losses. Although it sometimes lags behind by legal rights protection, it is a shock to illegal behavior and maintains the dignity of intellectual innovators.

According to industry experts, there are many ways to protect rights in enterprises. It is more conventional through legal proceedings, and enterprises can also use industry associations to defend their rights.

The furniture industry must collectively enhance the sense of innovation

At present, the furniture industry has entered the era of "warlord" melee, and foreign well-known furniture giants are also eagerly targeting China's huge market. China's furniture industry is facing unprecedented challenges and pressures.

From the collection of hundreds of domestic and foreign famous brand furniture stores, it is not difficult to see that the products of independent innovation, independent development, and the concept of national consumption have always been in a leading position in sales and market share, and those brands that have been hard-pressed and brought to the market are There is a huge crisis lurking. The use of facility may face the threat of becoming a defendant. Second, because furniture is far from the era of profiteering, low-cost competition and small scale, enterprises without independent development capabilities will inevitably be eliminated, shuffled, and integrated.