Nowadays, children's playgrounds have become more than just pure entertainment venues, and have gradually become an activity venue for all family members that integrates amusement, education, training, development, retail, childcare, and fitness.
Children's amusement park development industry pain points and solutions
Pain One: Insufficient Interactivity of Associated Brands
At present, most of the children’s activities in the shopping center are simply presented on one floor: children's play + children's retail + children's education. Although the consumer groups are the same, the interaction between the businesses is not close, and each is operated only under the theme activity of the shopping center. Passive joint marketing.
Under their own governance, there is no substantial effect on improving the effectiveness of shopping malls.
[Workaround] Multi-format integration, one-card operation mode
In the field of children's business, the mall should use a multi-business integration model, that is, through the integration of different formats to open up the consumption needs of children and parents.
In the automobile town project, children's play, children's retail, parent-child dining, etc. will be integrated into the market, which will appear to be different from each other in terms of integration, and will be aimed at the household consumption market together, and the integrated ties will be enhanced with the one-card model.
In the same theme amusement park, when the children are performing amusement, education and training, parents can also go for dinner, shopping, etc., and the brands can achieve the sharing of consumer groups.
Pain II: Single theme setting, limited number of repeated consumption
For the traditional single playground hall, although there are many cartoon theme images set in various children's amusement programs, children will experience fatigue after playing in small area venues for several times. After the project repeated consumption, the sense of freshness declined.
[Solution] Add multi-scene immersive play experience
A complete operating model can be formed through the points system, driver's license upgrade system, and medals system, giving children multiple surprises through the creation of different thematic activities. Increase consumer stickiness, increase the intensity of children's stay in the shopping center and the number of resumption.
Pain point three: parents, parent-child interaction is seriously neglected
At present, most of the children in the shopping center focus their attention on the children only, and turn a blind eye to the accompanying parents. As a result, parents are so tired that they turn upside down and experience poorly, so the desire to associate consumption is low.
[Solution] Introduce parents to participate in parent-child interaction
Parents are the ones that are ultimately responsible for paying the bills, so the most important thing is to focus on the growth of children and the experiences of parents. Parents should be introduced to participate in children's entertainment, parental involvement, and parent-child interaction.
Such as Xintiandi Lele car town positioning as home entertainment, will expand the customer base to adults, to fully meet the family's entertainment and consumption. While helping the shopping center continue to drive family traffic, it has also become a special offline traffic entrance.
The integration of family life needs of automobile towns is a revolutionary and innovative way to create creative entertainment. It satisfies the needs of family entertainment in all aspects and also provides new solutions for differentiated competition in shopping centers.
Double tour lines to promote passenger flow integration and increase floor efficiency
Chuangqi Amusement's first commercial concept of entertainment was designed to commercialize entertainment, commercialization was integrated into entertainment, and story-telling shops and entertainment spaces were created according to the story. After entering the park, they can drive and walk to explore the double-track and play with the entire town. Interactively achieved the sharing of visitors and shopping centers.
When tourists are driving around, they can enjoy the beautiful scenery along the street and can interact with the interactive points on both sides of the road to obtain points and medals. When tourists visit on foot, visitors can go to the store to buy goods, merchants can give visitors points, open shops and entertainment, and tap the tourist's consumption potential. Not only has the overall entertainment environment and experience of the shopping center been enhanced, the entire shopping mall and all cooperative businesses have thus obtained more sales opportunities.
The
Amusement website URL: Â
Landscape website URL:
contact number
Contact the phone, 18806023482
Contact qq, 1841941654
Pet Bag,Portable Carriers Bags,Soft Pet Backpack,Pet Bag Backpack
Yangzhou Pet's Products CO.,LTD , https://www.yzpqpets.com