Green printing flexo coincides with good opportunities
From January 2010, Liu Binjie, Director General of the General Administration of Press and Publication, proposed at the National Press and Publication Work Conference to build a green printing industry and became a mobilization order for implementing green printing in China. Green printing has officially entered the specific implementation stage.
On November 1, 2011, the Printing and Distribution Management Department of the General Administration of Press and Publication and the Science and Technology Standards Department of the Ministry of Environmental Protection held a green printing promotion meeting. The first batch of 60 printing companies obtained green printing environmental label product certification. As of October this year, 153 printing companies have passed the green printing certification.
In the summer of 2010, 14,000 volumes of "English" textbooks for the fourth grade of Shanghai Elementary School (New Century Edition) were printed and printed by Shanghai Ziguang YR420WZ narrow web flexographic printing and printing by the Shanghai Branch of the Commercial Press Shanghai Printing Co., Ltd., Became the first batch of English textbooks successfully printed using flexo technology, breaking the "zero" breakthrough in flexo publications. In just two years, a total of more than 1,000, 200 million primary and secondary school textbooks in 23 provinces (autonomous regions and municipalities) have been printed in green this autumn.
"Compared to other printing methods, in addition to the advantages of easy ink application, diverse printing media, and high printing durability, flexographic printing is more important that the printing inks it uses are water-based inks, which are non-toxic, non-polluting, and have obvious Environmental protection advantage. This is also an important reason why Adidas has always insisted on promoting the use of flexo printing across the country. "In the huge wave of green printing, Su Hanming stood firm in adhering to the promotion of flexographic printing. With the vigorous promotion of green printing, flexographic printing is also ushering in its own spring.
Restricted environmental protection flexo printing multiple shackles
One by one, the technical problems are overcome, the policy guidelines are advanced step by step, and it seems that there is a good world of "flexo printing", but the cost problem is more and more clearly placed in front of the printing people. In fact, the high cost of flexo printing is just the “tip of the iceberg†that appears in the water in its existing problems, and behind it are the forces of multiple factors.
"In the past, people often avoided talking about the price bottleneck of flexo printing, but as the technology gradually matured, the problem of high flexo printing cost, which hindered the market's popularity, attracted more and more attention." Su Hanming believes that There are many reasons behind the high printing cost.
First, the labor cost is high. Compared with the most widely used offset printing, the gap of flexographic printing personnel is more obvious. Packaging and decoration designers who understand the characteristics of flexographic printing technology, high-level flexographic printing technicians, skilled captains and technicians ... The value of flexo talents is "increasing and rising", and it is even more embarrassing that it is difficult to hire people with money.
Second, domestic manufacturing companies lack core flexographic manufacturing technologies, such as CI center impression cylinders, sleeve-type plate rollers / anilox rollers, double-sided plate mounting tapes, full-frame online quality inspection systems, etc. Important accessories rely on imports. It will inevitably cause the problem of rising costs. And this also caused a great resistance to the development of flexo printing in the field of gravure printing.
Third, the cost of product proofing is high. To achieve high-quality flexo proofing, you will face the problems of high cost, long time consumption, and lower efficiency than offset printing.
Fourth, most of the domestic plates, double-sided tapes, sleeve rollers and other equipment that match flexo printing are not yet localized or although they are domestically produced but not quantified, it is also one of the important factors that cause the price of flexo printing to remain high.
"From the perspective of plate-making companies, although the cost of flexographic plate-making has dropped significantly, there is still a large gap compared to mature offset plates, and the cost of gravure plate-making is also lacking." As a plate-making company, Love Dasen's long-term adherence to the flexographic plate-making price of 0.1 yuan / square centimeter, to create low-cost high-quality flexographic products, precisely because of its sober recognition of the competitive situation of flexographic plates.
Richard Tanner Pascale, a professor at Harvard Business School and known as "one of the world's 50 management masters," has a classic quote: "In the 21st century, no sense of crisis is the greatest crisis."
The sense of crisis forces us to make changes and urge people to move forward. "We have to make the worst estimate of the market, and we can do better when we consider the end. This annual flexo printing meeting allows me to see the future of flexographic printing more clearly and think longer." No It is difficult to see that Su Hanming is an enterprise leader with a strong sense of crisis. Only when we face the core problems of flexo printing can we solve the problems.
The flexo problem is an opportunity
Difficulties and opportunities always coexist. To understand the causes of difficulties through difficulties and treat difficulties as an opportunity is the right choice for solving difficulties and winning opportunities.
"How to solve the existing problems of flexo printing and how to promote the flexo printing market, we need more opportunities like this conference, equipment manufacturers, plate manufacturers, plate manufacturers, ink manufacturers, etc. serve flexo The printing people of the industry gather together to discuss and communicate. First of all, they pay attention to their understanding and put forward the problems one by one. The meaningful proposals can even be used to tackle specific problems. The unified thinking of the whole chain and concerted efforts can really promote the development of flexo printing. .
Taking the current problem of excessively high flexographic plate-making costs as an example, he believes that reducing plate-making costs requires the joint efforts of plate material manufacturers, plate-making enterprises, and printing companies. On the one hand, in the production of plate materials, compared with international brands such as DuPont and Flint, which have nearly half a century of plate production experience abroad, domestic plate material manufacturers led by companies such as Lucky Huaguang have achieved complete product quality. Independent research and development has broken the monopoly of foreign technology, but it has really occupied the domestic flexographic printing plate market, and it needs to increase production to achieve mass production and form scale benefits. On the other hand, plate-making enterprises and printing factories should be more patient with products of domestic brands and reserve space for their growth. Pay more attention to the growth of domestic brands and choose to use domestic products. Su Hanming believes: "Only by expanding the market cake of flexographic printing can we truly achieve common development and win-win for all parties."
How can plate-making enterprises seize opportunities? Su Hanming gave an explanation with the benign development of Adasen himself. He said: "The price of our flexo platemaking is as low as 0.1 yuan / cm2. In addition to our proactive market development, it also benefits from the good cooperation in all aspects of enterprise management and production, which has enabled the enterprise to achieve a stable and high High-quality and efficient production cycle. Every step is the best, and the cooperation is just right. Business communication, order, management, production, and service are in place to ensure our environmental protection, low price, high quality, and high efficiency. . "
There are no bad industries, only bad companies. Su Hanming believes that every industry will encounter disruptive moments of change, and every product has its market life, but every difficulty also contains new opportunities, and so is flexo. What enterprises need to do is to actively respond to the current situation, strive to transform and upgrade, and improve their own competitiveness and growth space. Believe in what you insist on, and act for it.
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