Recently, the Da Vinci incident at the cusp has not yet subsided due to the terms of the claim, but the aftershocks for “imported†furniture have affected the entire furniture market. The home network visited a number of large home stores in the provincial capital and found that imported furniture was “retrofit†by the merchants themselves. Many merchants not only mention the word "import" but also expose the place of production. Even the "solid wood" is used as a promotional keyword for the gimmick.
撇清 "Overseas Relations"
In a large home store, a female clerk saw the reporter look at a European-style sofa and went to tell the reporter that the sofa is now sampled and can be bought at 50% off. When the reporter asked, the brand played a foreign name, whether it was imported, the female clerk immediately said that all products are produced in Zhejiang, not imported.
"The "Da Vinci" incident, we dare not say that it is imported." The female clerk told reporters that the furniture on this floor was European style, and many sales staff would introduce "When introducing goods to customers" The word "import" hangs on the lips. However, "import" has now become a restricted area. "The mall requires us to seek truth from facts. Now it is the manufacturers on the limelight who tell us not to ask ourselves for trouble. And there is an interesting phenomenon. Consumers tend to turn their heads when they hear imports, but they trust the domestic ones."
In another European-style furniture store on the same floor, the reporter also asked if a leather sofa was imported. The clerk told the reporter very carefully. "You look at this sofa, the skin is the Italian first layer cowhide. The wood on the backrest is North American oak, but our manufacturer is in Dongguan, and it is also assembled there. According to the clerk, although many furniture stores will take out one or two floors separately, the European and American classic furniture will be displayed in a conspicuous position to attract consumers. However, in fact, it is rarely imported from abroad.
Manufacturers themselves "retrofit"
A little plate is not said to be solid wood
During the interview, the reporter also learned that the current provincial furniture market not only avoids the word “import†but also “strictly demands†on the selection of wood materials.
In a home store near the provincial production road, the reporter saw a French-style dining table with a price of more than 4,000 yuan. The sales clerk volunteered, “This table is not completely solid wood, and the solid wood content is 80%.†Usually Jin Yuqi Why did the solid wood furniture that ruined it become honest and honest?
Lu Qing, a designer of a decoration company, told reporters that although there were 100% pure solid wood furniture businesses and brands on the market, there were not many, and the quality was not as good as the publicity. The clerk of the production road and a home store also confirmed this to reporters. “In the past, many merchants used solid wood as a selling point, but now the sales staff has become cautious, and it is hard to say that it contains solid wood.â€
However, for the practice of the “domestic†brand and the standard material caused by the furniture manufacturers caused by Da Vinci, many people in the industry believe that the crisis is also a business opportunity, and bad things can also become good. “The Da Vinci incident can promote the formal operation of the industry, and domestic brands can take the opportunity to grab the high-end furniture market.†Mr. Liu, who has been in the building materials business for many years, said.
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