At the end of the year, people are arranging for their own full holidays. Holiday core word one: gifts, we use gifts to give relatives and friends, to thank them for their companionship and help; holiday core word two: personality, this is the latest pursuit of people in Huajin World. Of course, the operators of the domestic printing industry have long fully grasped the needs of consumers, and the eye-catching individualized printing of this fertile soil, finally after a few years of land reclamation, quietly spent full of money.
Holiday "effect" - the golden opportunity for personalized printing
Some people say that digital printing is personalized printing, it makes sense. Digital printing of a print, on-demand and variable data printing feature is based on the individual needs of people in print production. Of course, the scope of today's personalized printing has been gradually recognized by the public and infiltrated into everyday life. The development of digital printing technology has undoubtedly become the best engine for rapid realization of personalized printing. Looking back at the domestic market, when technology is no longer resistance, is the personalized printing market developing as well?
It doesn't seem to be. A few years ago, digital printing technology was enough to meet people's demand for printing quality, but for the personalized printing market, more voices are still "confusing," "still exploring," and "still confused." “There is market demand, then all that is needed is to cultivate time.†Some practitioners choose to insist. Today, NetEase impression camp, Snapfish, easy to get and India, blessed net, net book painted, colorful music and a number of investment and then stick open from unique personalized printing website has finally emerged, they are domestic personalize The producers of the printing market, and today's personalized printing market can really grow up step by step in response to technological development.
According to authoritative data analysis, the turnover of personalized printing in Europe will reach 907 million euros in 2012, and the market has matured and standardized. In the 2012 “Digital Printing in China†research report, the proportion of single-sheet production color digital printing presses in the field of personalized image output is only 7%. The domestic imaging market needs to update the operating concept, improve the market plan and Developed technical software suitable for local characteristics.
In the recognition of most domestic personalized printing service providers, the domestic personalized printing market has experienced: accumulation stage, guiding consumer behavior with creativity and low cost, accumulating experience customers; rising stage, consumption-driven consumption, grasping old customers, Explore new customers. Nowadays, many domestic mature websites have basically reached the profit stage. With the golden opportunity of holidays, they have developed series of products such as wedding series, commemorative albums, travel photo albums, baby growth records, new year desk calendars, etc., and promoted the mass personalized printing by means of the holiday “effectâ€. Demand, creating a new trend of steady development of the personalized printing market.
Effect 1: New Year has to be personalized
Welcome the New Year, busy with the business. All kinds of promotional activities are crowded with consumers, and for every Chinese, whether it is symbolizing reunion, happiness or hope, the New Year is of great significance, so we don’t hesitate to present gifts to many relatives and friends. How gifts are warm and personalized, and become the key to the promotion of personalized printing businesses. Personalized desk calendars and greeting cards can be called "new-age" personalized printing products under the atmosphere of the New Year. These new-year products have been born "early" and developed for a long time. From quality bottlenecks to poor design, they have experienced many innovations. Today, they can basically meet the needs of the public. Of course, the designers have not stopped the individualized exploration, and they have worked hard on binding and printing materials after printing, and more and more creative and beautiful works are presented to us.
Whether it is to show off the beauty of the baby, the warmth of the family, the couple, or the design of your favorite desk calendar, greeting card style, have become more and more people choose to give gifts to relatives and friends in the New Year. The personalized printing gifts of the New Year series are also successfully applied by desk calendars and greeting cards, and the scope is extended to personalized spring couplets, gift boxes, necklace jewelry and pillows.
Effect 2: The wedding series continues to heat up
The personalized printing with the theme of "wedding" is developing very fast, and its series of products fully demonstrates the strong pursuit of individuality by young people. Personalized wedding invitations from the wedding preparation stage, personalized wedding news, hi-sales, wedding candy packaging, signature books, seat cards, lottery cards, etc., personalized wedding albums, poker, desk calendars and other wedding special products. Become an important bearer for recording and sharing the sweet moments of newcomers.
It should be said that the personalized printing needs of the "marriage" theme were first developed from the value-added services provided by the studio for newcomers. Nowadays, more and more digital printing companies are recruiting professional designers or setting up art studios. With the original printing and post-press teams as technical support, they provide one-stop wedding services for studios and individuals. Kunming Yanzhiling, Jinan Dock, Changchun Bomei, Nanjing Express, and Hubei Sirius are all supported by excellent design teams, actively developing personalized printing needs in the wedding market, and creating many popular wedding products.
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