On May 2, 2017, the reporter interviewed the second company: the founder of the original Baihua early education babycan, and the current online CEO Li Bai.
Under the influence of the Internet education wave, changes and innovations are taking place in the traditional education field. The innovative enterprise of “Internet + Preschool Education†will also become the direction of future development. The early childhood education experience of Li Bai, the online CEO, has gradually made her realize this. a little.
Offline mode profit margins continue to be encroached
Li Bai has served as the head of a domestic chain brand parent-child park and has opened 10 chain kindergartens. The 10-year early childhood education experience has made her see that regardless of the parent-child park or kindergarten, the offline profit margin is constantly affected by the rent cost. And personnel wage costs encroached. 2008 and 2009 are the time when the parent-child park and the kindergarten have high profits. Now it is different. “Because the rents keep rising, the profits are given to the landlord. Second, the teachers are highly mobile and lack of excellent teachers. The cost is constantly rising.†The core of “Internet + Preschool Education†must be to solve the restrictions imposed by the region to introduce excellent content and teachers, and improve the utilization rate of venues and personnel. So in 2014, she started to do online. The initial entrepreneurial project was the C-side parent-child game education platform “Hundreds of Early Learning Babycanâ€.
The profit model of TO C products is still unclear
However, Li Bai slowly found that Chinese parents are very upset when they choose to study products for their children in complicated products. They are more inclined to spend money on early childhood education institutions or kindergartens, and choose professional institutions to realize entrusted education. Most parents They are more inclined to spend money on institutions than to spend time with them. The peers in the early childhood education industry have not yet found To C's business profit model, and it takes a long time to explore, waiting for the change of parental awareness and the maturity and outbreak of the family education market.
At the same time, with the development of Internet technology and the emergence of the parents of parents in the 1980s, the demand for teaching information and educational technology has gradually increased.
Abandoned the offline, TO C mode, finally found another way
In December 2016, Fujian Zhiqu Internet Technology Co., Ltd. (hereinafter referred to as Zhiqu Internet) established the Beijing branch. The main product is “Lianbang Online†which provides real-time interactive live teaching solutions for kindergartens. Therefore, Li Bai resigned to see Early education CEO position, joined Zhiqu Internet as deputy general manager and Lianbang online CEO at the beginning of this year.
Chen Yi, general manager of Zhiqu Internet, said at the recent online conference of the company that the company will lay out three major industries including: online education, O2O physical park and content aggregation distribution platform. And Lianbang Online is at the core of it. “Lianbang Online is cutting through the core teaching links and providing complete integrated solutions for software from kindergartens, software, content, materials, teachers, etc.†Li Bai introduced .
Where is the innovation of this road?
Li Bai introduced that the biggest innovation of Daolian Online is the innovation of business model, that is, through the “real-time interactive online live education + double-teacher classroom†to help kindergartens realize the park features and brand upgrades, and help the regional, regional service and gardens Cooperative school, kindergarten 0 cost input, three parties share interests.
Lianbang Online focuses on second- and third-tier city for-profit kindergartens that lack excellent teacher resources. She believes that online live broadcast is the most effective way to solve the problem of teacher resource inequality. It is the direction of future Internet education, but only the shortcoming of live broadcast mode is The screen leads to poor interaction between the teacher and the child. Therefore, the teaching and guidance of the offline teacher is indispensable, so the teaching mode of the combination of the two is born.
Introducing Taiwanese teachers who are "no students can teach" in Taiwan
In terms of courses, Lianbang launched three core online courses: English class, art master class, and mind mapping class.
In terms of teachers, it mainly comes from the reserve teachers of foreign education bases established in North America, Europe and Taiwan. It is understood that there are currently more than 4,000 part-time English teachers, 70% of which are American day-care schools, pre-school institutions, kindergartens, and elementary school teachers. 30% of them are children's English teachers with rich ESL teaching experience. The other two courses have more than 300 students. Taiwanese teacher team.
Regarding why Taiwanese teachers were chosen, Li Bai said that among the graduates of preschool education in mainland China in 2015, only 3% of graduates with bachelor degree or above. However, in the United States, Taiwan and other countries and regions, kindergarten teachers are required to have bachelor degree or above and work experience. However, due to the serious number of children in Taiwan, a group of high-quality kindergarten teachers face the situation of “no students can teachâ€. Taiwanese preschool teachers are more affinitive and interactive than mainland teachers, and are more familiar with the learning habits and ways of thinking of mainland children than teachers in other countries and regions.
Only do the most understand: Focus on for-profit kindergartens
Lianbang Online adopts the three-way cooperation method, the agent is responsible for the offline service, the kindergarten is responsible for the venue and enrollment, and the online help is responsible for the software, hardware, materials and teachers. It is understood that the founding team of Zhiqu Internet has 16 years of accumulation of resources in the preschool education industry. Under the operation mode of “company-dealer-kindergartenâ€, it currently has a distribution relationship with more than 1,000 dealers nationwide. Its channel promotion advantages.
However, the online products are only focused on for-profit kindergartens. Why are they only covering kindergartens and not involving other early childhood education institutions: In the 16 years of the development of Zhiqu Internet, more than 20,000 kindergartens have been served. “This is our advantage, we only do The things that I know best."
What is the difference between the demand for for-profit and non-profit parks? Li Bai explained: “The non-profit kindergarten fee limit is only guaranteed to provide basic services, the goal is to meet the national requirements; and for-profit kindergartens and their parents If you look at the quality of education, you are willing to pay more for the better education service.†Lianbang Online has helped these for-profit parks to increase the park's characteristics and excellent teachers' resources, and solve the problem of “difficulties in raising feesâ€; In the spring of 2017, the first 20 experimental parks were opened. At the end of April 2017, more than 150 dealers have signed up for the fall semester promotion.
The gulf of policy, making market promotion no longer difficult
"We just caught up with the policy, so marketing is no longer a difficult issue." Li Bai’s policy custodian refers to the revision of the "People's Promotion Law" in November 2016, which clearly stated that "the private school sponsors can Independently choose to set up non-profit or for-profit private schools, and for-profit kindergartens are officially recognized. The government encourages social capital to participate in educational infrastructure construction, operation management and provision of specialized services.
"And everything is inevitable now."
In the future, the online products will be connected to the offline O2O Entity Park. “Building 20,000 future classrooms is our 2017-2018 annual goalâ€, Li Bai is full of confidence. When talking about the future early education industry, she believes that the interaction between online and offline scenes is the direction of future integration.
Nowadays, the teaching informationization scene has been opened. What Li Bai hopes is: "Everyone should cherish and share the market together."
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