As the strategic support media of the conference, China Baby Network will report on the whole conference. This morning, China Baby Network interviewed Zhong Mei, the general manager of Children's Music, and Zhong Zhong shared the hot topics of concern such as brand marketing and corporate outlook.
The current development of the baby products industry and the innovation of customer experience have become a necessary and urgent matter. In fact, no matter what kind of sales, we must finally implement the point of stimulating consumption. How can we open the desire box for consumer consumption? For the baby products, the innovation of the customer experience is especially important. As long as consumers of baby products use peace of mind, happiness, surprises, and an innovative experience, sales channels can be broadened to a larger dimension.
In the interview, Mr. Zhong said in particular: “Playing safely, having fun, and having fun†is the basic principle that Hassler has always upheld. This shows that Childs is based on the customer, so the child In the process of promoting marketing innovation, Sile is still based on customers and consumers, and disseminates innovative thinking. For example, Hassell uses consumer household research to clarify the needs of target audiences. At the same time, according to the brand prototype positioning, kidsland's own experience to choose the most suitable market positioning - to build a brand positioning and user experience with curiosity as the core.
In the future, Hassler will still be based on the development of innovative experiences of customers, and will intervene in three aspects: retail business transformation, marketing method change, and retail supply chain management, and comprehensively improve and improve in order to provide customers with better quality. Experience and service.
Regarding the live interview of Zhong Zong, the conference will be released to the China Baby Network Conference after the conference, so stay tuned!
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