Based on past experience, starting in November each year, Xiamen's home furnishing industry will usher in an annual “two-way choice” period. Renewal or not continue? Does the rent increase or not? Enter the store or stick to the independent store? This series of problems plagued the sellers and merchants. This year's new situation, this time is greatly advanced, into September, "two-way choice" has been staged, and the two sides of the choice are entangled in various games.

Some people are annoying recently.

As the person in charge of Sabina's overall Bathroom Cabinet, You Feng has been a bit annoyed recently. In order to expand the brand and expand the market capacity, in the second half of this year, he hopes to take advantage of the annual adjustment period of the store and increase the number of points in the store. But after examining several stores in succession, he found that he might give up such a choice.

"Some stores are hard to find, some stores are too expensive, and some emerging markets are still very incomplete. It is too difficult to choose a good point." You Feng looked helpless.

According to past experience, this tangled thing usually occurs in November, because it is the annual adjustment period of the store. However, this year's Xiyingmen (Xiamen) building materials home store broke this rule. Xiyingmen, which opened in September last year, ushered in an anniversary celebration, and also ushered in the first wave of adjustments in this year's store circle.

“Either the merchant adjustment or the rent adjustment, orderly adjustment can be beneficial to the healthy growth of the mall.” A senior industry insider pointed out that “the industry is more likely to recognize that the store maintains a 30% merchant turnover rate. Such adjustments to the mall There is a promotion."

This is also an opportunity for many merchants who are still wandering outside the store. Sabina's bathroom cabinet is just one of them.

However, "the insiders also have the pain of insiders." A merchant who has already been in the store said that "the store is subject to greater restrictions. One store will adjust the rent, and other stores will definitely follow up. For multi-distribution merchants, the cost pressure will be even greater next year."

And once the market is not as ideal as expected, the consequences are only unimaginable. "We are actually betting."

Cloth to point is a must

As the saying goes, "A shop raises three generations." Not to mention the specific business operations, the choice of the first point plays a key role.

Zhou Min, who runs the cloth business, has always been worried about one thing. "I was hesitant to give up for a long time when I was in the world of merchants." This wrong choice led to a disastrous consequence. Zhou Min's independent store, the business is slowly shrinking, and finally changed to other industries.

“The hypermarket is actually the direction of the development of the home furnishing industry. Many people now understand the importance of the store, but not all the stores can earn money.” Mr. Chen, a planner who focuses on the development of the home industry, pointed out.

There are also cases in Xiamen where the store is closed.

“Some of the names of the home city are in the business, but after a deep understanding, they found that the identity of the owners is chaotic, the investment is chaotic, there is no unified management, and there is no mature team operation. Although it seems that the rent is relatively cheap, it is not suitable for preparation. Long-term business." Mr. Chen reminded some businesses that are anxious to find a point, must have the ability to distinguish, "In addition, in the regional choice, the development of the east into the industry consensus, after all, a large number of high-end real estate in the eastern coastline."

There are new stores entering the market.

The pace of home furnishing in Xiamen has changed. Since last year, it has been a hot topic in the industry. According to some data, the current per capita home sales area in Xiamen is 0.3 square meters. Although this data is not necessarily accurate, it is enough to explain the number of home stores in Xiamen.

“California Home Building Materials Plaza has recently started to attract investment. The original site of Abeid Furniture Plaza will also be rebuilt in the building materials city. There are also a small number of merchants in Mingfa Square who spontaneously form a small-scale building materials distribution center.” Mr. Li, who manages the ceramic tile industry, is a few treasures.

This means that new faces will appear on the seemingly saturated home market.

“It is said that the 9-storey building will be built on the original site of Abeid, including the building materials city and office buildings.”

Luo Zhilong, the person in charge of Panlong tea art furniture, told the reporter. Abeid Furniture City used to be in Xiamen for a while, but unfortunately, a big fire destroyed many dreams of the home industry. Now, the home store will be built on the original site. As a former old merchant, Luo Zhilong has been paying close attention to the progress of the project.

These emerging projects have increased the difficulty of choice in the industry.

"The mature stores can't get in, and the emerging stores can't make up their minds. It's also very difficult." Mr. Li said.

However, in his view, California Home Building Materials Plaza is the most attractive of these new markets. "Hardware is good, it looks very large, the property of the store is owned by the owner, no need to worry about the change of use. In addition, California's most competitive is its geographical advantage, it should be regarded as the most downtown home store, flexible convenient."

The management team is the most critical

Although the choice is not easy, but also understand that any market needs a incubation period.

The reporter also learned during the interview that the market situation this year is not optimistic, and many people in the industry even have no hope for the "Golden September and Silver 10".

On the other hand, the reporters found that the prize lineup of this year is spectacular compared to previous years. In the Mid-Autumn Festival program of Xiyingmen, the winner of the champion Wang Zhongwang is a Mercedes-Benz. Among the prizes of Red Star Macalline, there are 1 house and 10 cars. The home of Jijia·Home is also a car of 8 houses.

For consumers, the weight of invisible prizes has increased a lot. However, familiar people also understand that this will increase the operating costs for merchants in the store.

"A good market, hardware is the foundation, the most important thing is software. After entering the formal operation, whether the store can provide professional event planning, professional market management, professional after-sales protection, these software is to decide whether the store is prosperous. The key point.” Yang Lianghai, the planning manager of Jijia·Home World, pointed out that “the form of activities is nothing more than a lottery and a car to send a house. Everyone is the same, but how to attract people needs to be thoughtful.”

After such entanglement, Yu Feng initially considered giving up the plan to enter the new store. He decided to open a large exhibition hall in his factory and increase the sales of online sales. Many merchants who have entangled the problem of rent increase have also successively Prepare to sign a contract with the store; California Building Materials Home Plaza's investment is in an orderly manner, it is understood that the opening time has been initially determined.

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