Packaging is an extension of commodity processing and an indispensable part of the production process. Under the conditions of a market economy, modern packaging is changing with each passing day due to the upgrading of products, the continuous expansion of consumer demand, the intensification of sales competition, the development of new materials, new processes, and new technologies, the pursuit of consumers in the United States, environmental protection, and price factors.
The long-term lag in economic development in Yunnan has made it difficult for Yunnan's packaging industry to achieve greater development. However, with the accelerated economic development in Yunnan, although the packaging industry has developed rapidly, it still cannot adapt to the needs and requirements of economic and social development in Yunnan, and to a certain extent, it has affected the opening up of commodities in Yunnan and is a “bottleneck†industry for economic development in Yunnan. one.
The implementation of a brand strategy and the creation of brand-name products is an important measure proposed by the provincial party committee and the provincial government. It is of far-reaching significance for realizing two fundamental changes and promoting economic rejuvenation in Yunnan. “Establishing Yunnan's packaging image and striving for Yunnan's packaging brand name†is a concrete action that the packaging industry of the province has actively responded to the call of the provincial party committee and the provincial government.
To establish a Yunnan packaging image, the first step is to design. We must rely on design to increase the variety; rely on the design of energy saving; relying on design to protect the environment; relying on design to increase the added value; relying on export earnings through design; relying on design to improve the economic efficiency of enterprises.
Packaging design belongs to both packaging engineering and industrial design. It is a mistake to think of packaging design as simply decorating or confusing the relationship between them. To develop the packaging industry, first and foremost is the packaging design. Let us explore what constitutes the packaging design:
In any package design, it is first necessary to clarify its function and the function of the packaged item. Packaged items are the fundamental conditions for packaging production to survive. From the point of view of circulation and consumption, the packaged products and packaging are a unity and cannot be separated. However, the production and design of the two must be divided. Although due to the development of large-scale modernization and market economy, independent packaging products such as packaging paper, boxes, bottles, boxes, gift bags, and multi-functional turnover boxes have emerged. They ultimately end up with certain products for packaging. If the design object is a sales package, then the package will have to accurately express the product, display the product's performance and features, and establish the image of the product. If the design of transport packaging, it is necessary to carry out in-depth research on the contents, the above constitutes the basic elements of science and technology of packaging design.
Secondly, modern aesthetics regards beauty as an information. Packaging design should bring original aesthetic information to people. Through it, it can arouse consumers' aesthetic experience and satisfy people's aesthetic needs. It is mainly composed of functional beauty and form. Beauty is composed of two aesthetic forms. Shapes (graphics, trademarks, texts), colors, textures, and other effects and touches are all closely related to art. It is necessary to make full use of artistic techniques to make packaging have a certain artistic appeal and national forms. Packaging design must be done with a sense of the times and ethnic characteristics, these are the basic elements of cultural and artistic packaging design.
Third, packaging design should be able to directly participate in market competition in order to meet the needs of market economic development. The commodities that consumers need are not necessarily familiar and understood by them. This requires publicity and promotion. Therefore, the packaging of goods should play the role of "silent salesman", causing it to attract consumers' attention and generate the desire to purchase, and ultimately realize the value of the goods. This is the basic element of the market economy of packaging design.
Any packaging design should embody the integration of science and technology, culture and arts, and market economy. Designers must observe, recognize, analyze and design creative objects based on different space-time conditions and specific relationships. It is the same design object that can also have multiple design solutions to meet different levels of needs. The existing multifunctional packaging containers, containers, combination packaging, bulk packaging, POP (shopping orientation or shopping guide) concept, positioning design perspective, and computer design have all been used in modern packaging design with optimization, dynamics, and diversification. Modern design methods such as computers are inevitable development trends.
We must attach great importance to the blending of ethnic style and the sense of the times in packaging design. In other words, packaging design should have a sense of the times and national characteristics. We must follow the principle of "Making foreign things serve China and using ancient things for the present" to ensure that "hundred flowers bloom and new ones are promoted." In particular, we must show national characteristics. This is an important issue that cannot be ignored in packaging design. This has been confirmed by the excellent packaging that has won the “Star of the World†and “Star of Asia†awards over the years. Yunnan is a province where many ethnic groups live together. It has rich and varied traditional cultures of various ethnic groups and provides a rich source of creativity for our packaging design. Designers must concise, dig, and recognise the cultural features of ethnic groups. To create "Yunnan's packaging image and strive to create a famous packaging brand in Yunnan".
The long-term lag in economic development in Yunnan has made it difficult for Yunnan's packaging industry to achieve greater development. However, with the accelerated economic development in Yunnan, although the packaging industry has developed rapidly, it still cannot adapt to the needs and requirements of economic and social development in Yunnan, and to a certain extent, it has affected the opening up of commodities in Yunnan and is a “bottleneck†industry for economic development in Yunnan. one.
The implementation of a brand strategy and the creation of brand-name products is an important measure proposed by the provincial party committee and the provincial government. It is of far-reaching significance for realizing two fundamental changes and promoting economic rejuvenation in Yunnan. “Establishing Yunnan's packaging image and striving for Yunnan's packaging brand name†is a concrete action that the packaging industry of the province has actively responded to the call of the provincial party committee and the provincial government.
To establish a Yunnan packaging image, the first step is to design. We must rely on design to increase the variety; rely on the design of energy saving; relying on design to protect the environment; relying on design to increase the added value; relying on export earnings through design; relying on design to improve the economic efficiency of enterprises.
Packaging design belongs to both packaging engineering and industrial design. It is a mistake to think of packaging design as simply decorating or confusing the relationship between them. To develop the packaging industry, first and foremost is the packaging design. Let us explore what constitutes the packaging design:
In any package design, it is first necessary to clarify its function and the function of the packaged item. Packaged items are the fundamental conditions for packaging production to survive. From the point of view of circulation and consumption, the packaged products and packaging are a unity and cannot be separated. However, the production and design of the two must be divided. Although due to the development of large-scale modernization and market economy, independent packaging products such as packaging paper, boxes, bottles, boxes, gift bags, and multi-functional turnover boxes have emerged. They ultimately end up with certain products for packaging. If the design object is a sales package, then the package will have to accurately express the product, display the product's performance and features, and establish the image of the product. If the design of transport packaging, it is necessary to carry out in-depth research on the contents, the above constitutes the basic elements of science and technology of packaging design.
Secondly, modern aesthetics regards beauty as an information. Packaging design should bring original aesthetic information to people. Through it, it can arouse consumers' aesthetic experience and satisfy people's aesthetic needs. It is mainly composed of functional beauty and form. Beauty is composed of two aesthetic forms. Shapes (graphics, trademarks, texts), colors, textures, and other effects and touches are all closely related to art. It is necessary to make full use of artistic techniques to make packaging have a certain artistic appeal and national forms. Packaging design must be done with a sense of the times and ethnic characteristics, these are the basic elements of cultural and artistic packaging design.
Third, packaging design should be able to directly participate in market competition in order to meet the needs of market economic development. The commodities that consumers need are not necessarily familiar and understood by them. This requires publicity and promotion. Therefore, the packaging of goods should play the role of "silent salesman", causing it to attract consumers' attention and generate the desire to purchase, and ultimately realize the value of the goods. This is the basic element of the market economy of packaging design.
Any packaging design should embody the integration of science and technology, culture and arts, and market economy. Designers must observe, recognize, analyze and design creative objects based on different space-time conditions and specific relationships. It is the same design object that can also have multiple design solutions to meet different levels of needs. The existing multifunctional packaging containers, containers, combination packaging, bulk packaging, POP (shopping orientation or shopping guide) concept, positioning design perspective, and computer design have all been used in modern packaging design with optimization, dynamics, and diversification. Modern design methods such as computers are inevitable development trends.
We must attach great importance to the blending of ethnic style and the sense of the times in packaging design. In other words, packaging design should have a sense of the times and national characteristics. We must follow the principle of "Making foreign things serve China and using ancient things for the present" to ensure that "hundred flowers bloom and new ones are promoted." In particular, we must show national characteristics. This is an important issue that cannot be ignored in packaging design. This has been confirmed by the excellent packaging that has won the “Star of the World†and “Star of Asia†awards over the years. Yunnan is a province where many ethnic groups live together. It has rich and varied traditional cultures of various ethnic groups and provides a rich source of creativity for our packaging design. Designers must concise, dig, and recognise the cultural features of ethnic groups. To create "Yunnan's packaging image and strive to create a famous packaging brand in Yunnan".
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