On the 18th, nearly a thousand sports fans set off from Beijing Sport University, marking the 25th "Olympic Day Long March" officially started. Meanwhile, tens of thousands of sports fans from eight other cities in Shenyang, Nanjing and Shenzhen conducted long-distance running activities in their respective cities. The way of fitness for all is the 117-year-old International Olympic Day (June 23) Birthday.

The main venue of activities in Beijing, the State Sports General Administration, the Chinese Olympic Committee Chairman Liu Peng, deputy director of the State Sports General Administration, the Chinese Olympic Committee Vice Chairman Feng Jianzhong and other leaders also attended the event. Director Liu Peng said: "This event was held under the background of" National Fitness Program (2011-2015) "promulgated by the State Council and people of all ethnic groups across the country have made great efforts to promote China's transition from a major sports nation to a powerful nation in sports. Therefore, New era characteristics and practical significance.At the same time, he said that the Olympic Day Long-distance Running aims at giving full play to the role of physical activity in sports and advocating the spirit of active and united, advocating rules, fair competition and harmonious coexistence between man and nature, The concept of the Olympic Committee is exactly the same. "

At the event, Feng Jianzhong, vice chairman of the Chinese Olympic Committee, read out a message of congratulation made by Jacques Roger, chairman of the International Olympic Committee, on this long-distance running event. Roger said: "Olympic long-distance running day is a special day, which fully reflects the meaning of sports and its value.As long as we experience, winning or losing does not matter, it also applies to our daily life. Healthier and more balanced so that we can better enjoy life and let us all experience the joy of sport. "

As a strategic partner of the Chinese Olympic Committee and the sponsor of this event, Zheng Jie, president of ANTA brand, also attended the event, together with leaders at all levels to the International Olympic Committee, Yang Yang, vice chairman of the All-China Youth Federation, Dongguan, Guangdong Basketball player Liu Xiaoyu and other representatives issued a certificate of activity, and with Beijing Sport University President Yang Hua served as the event fired shot. Zheng Jie said he hopes more companies can join the promotion of the Olympic spirit and promote the nationwide fitness program.

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Zheng Jie, President of ANTA brand, and Yang Hua, President of Beijing Sport University jointly fired a shot for the event

Ninetowns linkage Anta counterparts

Long-distance running day activities, although the hot weather, along the way is full of laughter, the basic activities of the participants have run through the whole process, after many people started to play a small game. As before, this long-distance race attracted sports enthusiasts of all ages, and some of them were still in their third generation.

This event, both in the number of participating cities, or the number of participants, have hit a new high. Person in charge of the activity said that the number of people participating in the activity reached more than 20,000 this year. At the 117th anniversary of the establishment of the International Olympic Games, China, in this healthy way, celebrates the International Olympic Committee. At the same time, it also transmits the sports spirit of universal fitness to every city in China. On the same day, all kinds of sports activities were held besides long distance running.

传递奥林匹克精神 安踏品牌长跑路上再发力

The leadership of the State Sports General Administration and some well-known athletes lead together

"From four cities in 2009 to nine cities this year, from less than ten thousand people to more than 20,000 now, we have witnessed the enthusiasm of the masses and the rapid development of mass sports during this development." Vice President, Anta Zhang Tao said. It is reported that, as a partner of the Chinese Olympic Committee, Anta has sponsored the "Olympic Day Long Run" campaign for three consecutive years. Zhang Tao believes that the development of mass sports needs to be improved, and the concept of universal fitness has not yet come into popular support. "The number of people participating in the activities is still a drop in the bucket compared to the total population." In particular, the development of sports for teenagers still needs to be improved. The reason for supporting this project is to promote the improvement of national physical fitness is ANTA's corporate social responsibility and brand mission.

It is reported that in this year's long-distance running activities, Anta also specially designed the "long-distance running day" as the theme of sportswear, fresh and bright style makes the long-distance running army to become a beautiful day activities of the landscape.

National fitness never stop

In 1987, in commemoration of the 93rd anniversary of the founding of the Olympic Committee, the International Olympic Committee established June 23 each year as the "Olympic Day Long March". So far, "Olympic Day Long-distance Running" has been running for 25 years. After two centuries, it has run into the lives of nearly two hundred countries and tens of millions of people.

"It (Olympic Day Long Run) is like Anta's" never stop "brand spirit, there is no stop for a day, it will travel with the Olympic spirit in every corner of the world." Anta Vice President Zhang Tao explained himself Understanding of activities. At the same time, Zhang Tao stressed that as a partner of the Chinese Olympic Committee, in addition to sponsoring the "Olympic Day long-distance running activities," Anta will continue its efforts to promote mass sports in a wider area. It is reported that in early May, Anta unite former Olympic champion Dayang Yang, the Chinese Red Cross was established "Champion Fund" was officially established in Beijing, the Fund aims to retired athletes by focusing on employment issues and basic physical education among young people, and comprehensively enhance our sports people Basis; and on June 1, ANTA Sports Public Welfare Line donated 4 bilingual bilingual kindergartens in Xinjiang last year, and once again went to Namur Lake Central Primary School in Tibet, sending the children professional sports equipment.

"I have participated in several similar long-distance running activities, and although there is always a habit of exercising, it is a pleasure to have so many people running together and enjoyment from exercise." Wearing Anta clothing with a grandson Uncle Wang activities so explain why I participated in long-distance running. Zhang Tao said he hopes more people will gain health and happiness from exercise and continuously push forward the all-round improvement of their physical fitness.

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