Question 1: Please introduce the brand situation first?
As the founder of Bethide, the original intention of the Bethide toy brand originated from an experience more than 10 years ago. In an accidental situation, I met several Nordic toy experts and designers to discuss what it is. The toy is conducive to the development of children's multi-faceted. Everyone agrees that the simple, natural and self-exploring European education is really suitable for children. So with this idea, I founded Beth, bringing quality wooden toys to the whole. Children of the world.
Our toy market lacks creativity and is shoddy. Most toys focus on play and education. Beth's European design team incorporates the simple and natural Nordic style into the product, rejecting unnecessary details, advocating simplicity, and letting each toy perform the task of “happy learningâ€.
Bethide "love children, love the earth", the material uses FSC international certified European and North American wood, the product uses 100% non-toxic water-soluble pigment. We fully comply with the new GB6675-2014 toy standard in China and comply with European and American EN71 and ASTM toy safety standards. In the manufacturing process, we strictly monitor every production process, so that every corner, every corner is strong, safe and smooth without hurting our little baby.
Question 2: What new products have your company brought to you this year? Please elaborate on the characteristics of the products, especially the industry leading advantages.
First of all, it is worth mentioning that our new and unique corner teaching storage cabinet series has great compatibility, the connection between cabinet and cabinet, the combination of cabinet and different function screens, the connection between screen and mobile graffiti cabinet. The high-end Russian splint and Nordic style design concept make the corner of the kindergarten more distinctive.
Second, according to the 3-6 year old children's learning and development guide, it greatly enriches the mathematics and science products. With Nordic minimalist design and deep product description, all major dealers, directors and teachers are welcome. Bethes E4F31 for visiting and guiding.
Question 3: How do you evaluate the domestic market for baby products in 2016 and what are the positive effects of the second child policy on your company?
The comprehensive second-child policy will significantly increase the consumption demand of infants and children's products and services. We are of course also a beneficiary of playing teaching aids. Maybe next year's sales will be higher to reflect this.
Question 4: How do you think the effect of this year's Shanghai exhibition is? What are the expected goals?
The effect of this year's Shanghai exhibition is very good, the target group is more and more accurate and international, and the channels for early childhood education have been broadened and the game fair has been increased, making it easier for exhibitors to enter the hearts of consumers.
Question 5: In the future, what plans does your company have in terms of new product development and channel promotion?
In the development of new products, Bethide gives the impression that the speed of new products is very fast, so we must play this fine tradition. In addition, we must improve the systemicity of our products. Third, we must meet the needs of market development. , launch more market-oriented products.
In the promotion of channels, the exhibition must be adhered to. Second, expand the channels of online and media. In the offline, we will cooperate with some kindergartens to find brand-name kindergartens. The specific promotion is also subject to the situation.
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