The 2015G&P cross-border cooperation case selection sponsored by the foreign industry has come to an end. Thanks to the “Thanksgiving Safety Seat and Big Special Insurance, this Summer Gives Baby a Care” case has stood out in thousands of cases and won the “ 2015G & P Cross-Border Cooperation Case Selection Communication Value Award” and “ 2015G & P Crossover The cooperation case selection cross-border integration award "two awards, thanks to the 2015 G & P cross-border cooperation case selection annual new business."

Cross-border marketing: the perfect combination of all areas

The integration of grateful brand positioning through the integration of resources in various fields has become a long-term strategy for grateful brand marketing. From the self-driving of Tuniu.com in 2014 , to the “Kids New Mothers College” to promote children's safety travel large-scale public welfare activities, Tongcheng micro-community safety declaration activities and so on. Every cross-border cooperation of gratitude integrates the cultural core of the brand with the partners, and delivers the same concept to the target group through different activities, allowing the brand concept to permeate slowly in the activity, inspiring the public's interest and attention, and finally Let everyone come together to pay attention to the safety of children riding.

Emotional Marketing: Helping Brand Marketing with "Emotional Deep Resonance"

Gratefulness is a pioneer in the cross-border cooperation industry. After a year of exploration and practice, gratitude has its own unique understanding and insight into cross-border cooperation. With “emotional deep resonance” to help brand marketing, thanksgiving has taken the first step. For example, thanks to the award-winning case “Thanksgiving safety seat and big special insurance, this summer gives the baby a care”, the brand is exposed to the perfect combination of the parents’ love for the baby, with the emotion of “moisturizing and silent” Resonance, pass the gratitude "to create a quality safety seat, to ensure that the baby is safe and safe to travel, so that every future hope to get care, protection and respect" concept.

Innovation + integration: online and offline multiple rounds of fermentation

Gratefulness extends the unique cross-border integration strategy to all areas. For example, together with Hengdian Studios, the “Take a Thanksgiving to travel to the Hengdian” campaign, thanks to the strong online advantages, plus the extensive influence of Hengdian Studios, combined with the “parent-child holiday – Thanksgiving Children’s Day” Landing activities, enterprises, scenic spots, media perfect integration, multiple rounds of continuous fermentation, and finally form a 360- degree all-dimensional integrated communication.

In the future, thanksgiving will make full use of the brand's own advantages, continuous innovation, and positive breakthroughs to create more influential innovation marketing, and release more brand energy in promoting the popularization of children's ride safety knowledge.

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