After the listing at the end of last year, professional outdoor store Sanfu outdoor significantly speeded up the expansion. Sanfu Outdoors, established in 2001, has opened only 33 stores in 15 years, but it will open 13 stores in 2016-2017, which is also the main purpose of Sanfu outdoor public fundraising. From the perspective of the outdoor industry, the professional service capacity of the entire outdoor product retail industry is generally low. Compared with the brand stores in shopping malls, outdoor specialty stores have obvious advantages in this regard. It is an effective way to increase competition through rapid opening of stores to expand market share. .
Sanfu Outdoor Agents operates more than 380 professional outdoor sports brand products at home and abroad. At present, there are 33 direct-operated stores across the country, including 3 flagship stores, 19 standard stores, and 11 boutique stores. Online channels are available through Sanfu's official website. , Jingdong Mall, Tmall, Taobao, Suning Tesco, Dangdang and other online platforms to sell products, online sales revenue in 2015 was 45 million yuan, accounting for 13.59% of total sales. In 2015, Sanfu's outdoor operating income reached 327 million yuan and annual net profit was 30.8 million yuan.
According to data from the China Textile Business Association Outdoor Products Association (COCA), the number of domestic outdoor product brands increased to 945 in 2014, an increase of 6.06% year-on-year, of which domestic outdoor product brands increased by 10.04% to 504. As more and more brands join the ranks of outdoor products, market competition will become more intense. Sanfu Outdoor stated that the future goal is to enter approximately 20 core cities and large cities, and set up 50 professional outdoor stores of international standards throughout the country.
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