Introduction: The replacement of continuous inkjet technology has brought about cost reductions and increased production capacity. It has drastically changed the format and quality. The direct change is the richness of the digital printing business. We can do more with more applications, especially It is the reduction of cost and the change of format. In the future, we can have more room for imagination.
With the integration of the Internet and the printing industry, the degree of digitization has become higher and higher, and the requirements for printing methods have become higher and higher, and digital printing has attracted much attention.
For more than a decade, digital printing technology and its related industries are riding on the wind of scientific and technological innovation and are rapidly developing around the world. Digital printing machines penetrate all levels of society at an astonishing rate to meet people’s needs for personalization, diversity, and flexibility in printed matters. . The global digital printing industry is booming and all circles have high hopes. In China, digital printing and digital printing are recognized as the key directions that can drive the development of the printing industry, leading the printing industry.
Today, advocating personalization and pursuing convenience, on-demand printing and variable data printing, that is, "short, flat, fast" digital printing has attracted the attention and favor of the industry. At the same time, with the current domestic market for black and white digital printing and technology and equipment tend to mature and stable, the black and white digital printing market is ushering in the era of differentiated competition.
Commercial printing, anti-counterfeit printing, short-run printing and other businesses are increasing, and the market for digital printing is expanding. The digital printing market in China is becoming a “matchable spot†for digital printer manufacturers, distributors and agents. Therefore, printing companies not only increase their attention to the digital printing market, but also pay attention to equipment and updating of digital equipment.
While seeing the achievements of digital printing, some problems encountered in development cannot be ignored. In the printing industry, the excess of equipment and capacity seems to be a trend. In fact, strictly speaking, this surplus is mainly in the low-end digital printing business market, which reflects the objective status quo of China's digital printing market. First of all, most printing companies mainly adopt the strategy of price warfare and obtained some existing digital printing businesses. This is very different from the foreign digital printing market. In some countries more developed abroad, digital printing companies are not just printing service providers. They may be clients' advisors, such as public relations companies and business consulting companies. A large part of the investment and resources of many successful foreign digital printing companies are invested in marketing, so they will become very good marketing consultants for end users. This is a brand-new business model.
True digital printing cannot be just a price. Digital printing should bring more value-added services and added value to customers. This should be the prospect of digital printing. This is actually letting our printing companies step out of the middle and low-end digital industry. Printing the Red Sea market, to the high-end blue ocean, high value-added markets.
Therefore, how to use digital printing to increase productivity and expand profit space has become a common issue faced by printing professionals.
Seize the Market Opportunity and Identify the Market Position 1. The publishing industry new books and small-batch books are currently out of stable growth. The book publishing industry in China is a stable and growing industry, which grew from 143,000 books in 2000 to nearly 200,000 in 2003. With the increase of new works and small batch reprints, the growth prospects of on-demand printing are very promising. .
2. The rapid development of personalized direct mail business letters in the insurance, finance, securities, postal and other industries. With the gradual opening up of the Chinese market, competition in various industries is fierce. In order to adapt to market competition, the business methods of the insurance, finance, securities, postal and other industries are rapidly changing, and various types of bills have become more and more personalized, and the demand for personalized direct mail is expanding.
The use of the characteristics of digital printing for market development 1. With the combination of manufacturing, such as the use of lT industry product variety. The product specification is updated quickly to perform printing services.
2. The use of personalized print products to promote the promotion of digital printing methods can be used to increase company income. The means to promote communication with customers, such as automobile manufacturing, real estate companies, etc., can use the digital printing technology to customize personalized promotional materials and conduct one-on-one publicity for potential customers. Personalized consumer product printing, such as printing personal essays, personalized name cards, invitations, calendars, stamps, etc.
3. Personalized packaging printing, security printing, proofing proofs and so on.
Technology and development model that should be emphasized 1. Network technology and database technology, ready for remote printing and control.
2. Personalized finishing equipment.
3. Customer Relationship Management (CRM) and Supplier Relationship Management (SRM) systems.
In today's particularly fierce market competition, digital printing only has the strength to stand in the development of the industry and not be eliminated. The first step in enhancing the strength is to analyze its own strengths and weaknesses. Under the market environment, digital printing will give full play to its advantages, and the transformation of potential into strength will be just around the corner.
Of course, the packaging market is also an important future digital printing application market that we cannot ignore. Digital printing equipment suppliers at home and abroad have almost all introduced relevant application products. This will be a very large market: gift packaging, pharmaceutical packaging, food packaging and so on. The package size of these products is generally relatively small, and the packaging market also has some special application features such as rich color requirements, personalized anti-counterfeiting, etc., while the subsequent cutting, laminating, etc., need existing suppliers can provide Integrated and differentiated solutions. It should be said that in the future market, this is also a big opportunity for the development of digital printing.
With the integration of the Internet and the printing industry, the degree of digitization has become higher and higher, and the requirements for printing methods have become higher and higher, and digital printing has attracted much attention.
For more than a decade, digital printing technology and its related industries are riding on the wind of scientific and technological innovation and are rapidly developing around the world. Digital printing machines penetrate all levels of society at an astonishing rate to meet people’s needs for personalization, diversity, and flexibility in printed matters. . The global digital printing industry is booming and all circles have high hopes. In China, digital printing and digital printing are recognized as the key directions that can drive the development of the printing industry, leading the printing industry.
Today, advocating personalization and pursuing convenience, on-demand printing and variable data printing, that is, "short, flat, fast" digital printing has attracted the attention and favor of the industry. At the same time, with the current domestic market for black and white digital printing and technology and equipment tend to mature and stable, the black and white digital printing market is ushering in the era of differentiated competition.
Commercial printing, anti-counterfeit printing, short-run printing and other businesses are increasing, and the market for digital printing is expanding. The digital printing market in China is becoming a “matchable spot†for digital printer manufacturers, distributors and agents. Therefore, printing companies not only increase their attention to the digital printing market, but also pay attention to equipment and updating of digital equipment.
While seeing the achievements of digital printing, some problems encountered in development cannot be ignored. In the printing industry, the excess of equipment and capacity seems to be a trend. In fact, strictly speaking, this surplus is mainly in the low-end digital printing business market, which reflects the objective status quo of China's digital printing market. First of all, most printing companies mainly adopt the strategy of price warfare and obtained some existing digital printing businesses. This is very different from the foreign digital printing market. In some countries more developed abroad, digital printing companies are not just printing service providers. They may be clients' advisors, such as public relations companies and business consulting companies. A large part of the investment and resources of many successful foreign digital printing companies are invested in marketing, so they will become very good marketing consultants for end users. This is a brand-new business model.
True digital printing cannot be just a price. Digital printing should bring more value-added services and added value to customers. This should be the prospect of digital printing. This is actually letting our printing companies step out of the middle and low-end digital industry. Printing the Red Sea market, to the high-end blue ocean, high value-added markets.
Therefore, how to use digital printing to increase productivity and expand profit space has become a common issue faced by printing professionals.
Seize the Market Opportunity and Identify the Market Position 1. The publishing industry new books and small-batch books are currently out of stable growth. The book publishing industry in China is a stable and growing industry, which grew from 143,000 books in 2000 to nearly 200,000 in 2003. With the increase of new works and small batch reprints, the growth prospects of on-demand printing are very promising. .
2. The rapid development of personalized direct mail business letters in the insurance, finance, securities, postal and other industries. With the gradual opening up of the Chinese market, competition in various industries is fierce. In order to adapt to market competition, the business methods of the insurance, finance, securities, postal and other industries are rapidly changing, and various types of bills have become more and more personalized, and the demand for personalized direct mail is expanding.
The use of the characteristics of digital printing for market development 1. With the combination of manufacturing, such as the use of lT industry product variety. The product specification is updated quickly to perform printing services.
2. The use of personalized print products to promote the promotion of digital printing methods can be used to increase company income. The means to promote communication with customers, such as automobile manufacturing, real estate companies, etc., can use the digital printing technology to customize personalized promotional materials and conduct one-on-one publicity for potential customers. Personalized consumer product printing, such as printing personal essays, personalized name cards, invitations, calendars, stamps, etc.
3. Personalized packaging printing, security printing, proofing proofs and so on.
Technology and development model that should be emphasized 1. Network technology and database technology, ready for remote printing and control.
2. Personalized finishing equipment.
3. Customer Relationship Management (CRM) and Supplier Relationship Management (SRM) systems.
In today's particularly fierce market competition, digital printing only has the strength to stand in the development of the industry and not be eliminated. The first step in enhancing the strength is to analyze its own strengths and weaknesses. Under the market environment, digital printing will give full play to its advantages, and the transformation of potential into strength will be just around the corner.
Of course, the packaging market is also an important future digital printing application market that we cannot ignore. Digital printing equipment suppliers at home and abroad have almost all introduced relevant application products. This will be a very large market: gift packaging, pharmaceutical packaging, food packaging and so on. The package size of these products is generally relatively small, and the packaging market also has some special application features such as rich color requirements, personalized anti-counterfeiting, etc., while the subsequent cutting, laminating, etc., need existing suppliers can provide Integrated and differentiated solutions. It should be said that in the future market, this is also a big opportunity for the development of digital printing.
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