Where does the vast profit of the wardrobe hardware market come from?

Hardware is an indispensable part of the current furniture industry. Products such as cabinets and wardrobes need hardware to highlight their humanized functions. Why are hardware requirements so large, but the profits are extremely small? Therefore, the wardrobe hardware enterprises must improve their profits and overcome them. In the case of homogenization, it is necessary to build its own brand culture characteristics. Whether it is a high-end market or a low-end market, it is necessary to build products in line with the needs of consumer groups. This is a long-term solution to improve product value.

In the environment where many wardrobe hardware companies have the same strength and homogenization competition, quite a lot of enterprises lack long-term analysis of the overall brand and marketing operation. The quality of the wardrobe hardware is uneven, the overall image of the industry is damaged, and the market competition The more intense, the smaller the profit margin.

Some insiders pointed out that the current wardrobe hardware industry in China is currently in the middle stage of the development period. With the tightening of upstream real estate consumption, the demand for the hardware market has plummeted. In the fierce competition of the competition, many wardrobe hardware companies have opened up strategic ideas, gradually shifting from the initial stage of sales to quality, design, and Focus on brand operation, focus on product positioning, create unique products with their own brand culture characteristics, and seek more developmental marketing methods.

The battlefield turned into a mid-to-high-end market

In recent years, the mid-to-high-end market has become the focus of many wardrobe hardware brands. On the one hand, high-end products have a great role in promoting profits and enhancing brand value. On the other hand, the current consumption level of Chinese wardrobe hardware consumers is mainly concentrated in the middle and high-end.

It is understood that positioning the high-end target customer base, correspondingly the wardrobe hardware produced by the enterprise must also have the corresponding quality, including the wardrobe hardware design, the overall material, hardware accessories, installation, follow-up services, etc. must be upgraded to the corresponding level. At the same time, taking the differentiated competition route has become an important way for some companies to find new ways to win the market.

At a time when market demand is increasingly diversified, consumers are increasingly pursuing quality and individuality. Wardrobe hardware products with a variety of functions and stylized shapes have also been widely welcomed by many specific customer groups. After all, the wardrobe hardware products must be in use to reflect their true value. The same kind of products are good or bad and vary from person to person.

Wardrobe hardware companies must increase their profits. In the context of overcoming homogenization problems, they should build their own brand culture characteristics. Whether it is high-end market or low-end market, it is necessary to build products in line with the needs of consumer groups. This is to improve product value. A long-term solution.