The much-anticipated Drupa 2000 has long since settled, but some of the most powerful technologies at the show are still talked about. Digital printing is one of them. However, it may be that the digital printing era is overwhelming, so that everyone talks about the various advances in digital printing technology while ignoring doubts about digital printing. A foreign professional magazine wrote that the rapid development with other new technologies Compared with the situation, digital printing seems to have a more appropriate position, it is more to be used to meet some special needs, but it can not replace the mainstream printing.
For today's digital printing press suppliers, whether digital printing can replace traditional printing as a purely symbolic topic has no value in any discussion. However, where is the market orientation of digital printing? It is any concern for the future development of digital printing. The problem that people can't ignore is because without a market, you can't survive. This is a cruel fact for both equipment suppliers and users.
In order to explore the true market position of digital printing and look forward to its development prospects in China, our correspondent recently interviewed some digital printing press suppliers, users and printing experts.
When the market starts or plunders the technological advantages of everyone talking about digital printing, the most talked about is the fact that it is a non-engraving printing, which can realize a real one-off printing, on-demand printing, and is especially suitable for small-volume, personalized practical business. However, in actual operation, the advantages of digital printing do not appear to have been exerted. Most users use the concept of digital printing to print short-run printing, fast printing, etc., which are traditionally monopolized by small offset printing machines. concept. In the past, the challenge of digital printing for traditional printing has been transformed into a challenge for digital offset printing. In response, Wei Weidong, manager of Taili Peer Company, who has been engaged in digital printing business for two years, explained that now, in fact, many short-run business can be done with small offset printers. The difference between digital printing and small offset printing is that digital printing can be used without Version advantages, followed by some urgently needed business. When asked why they did not develop the advantages of digital printing presses and developed personalized printing services for personal use, Weidong Wei said that although digital printing can achieve variable printing, there are many practical problems in practice, such as a Personal calendars, which only require a few hours of scanning and publishing of pre-produced photos, are too expensive for businesses and cannot be too expensive for calendars. Otherwise, customers cannot accept them. Although Yu Lianhu, executive director of another Oriental Express Printing company engaged in digital printing, denied the market conflict between digital printing and small offset printing, he still adopted the relationship between fast printing and small offset printing in the positioning of digital printing. A very deep concept, this can also be clearly reflected in the company's name.
Judging from the current market situation, most companies engaged in digital printing have put digital printing in the fast-printing market that is in clear conflict with small offset presses during business promotion, and have not developed new worlds that are compatible with the characteristics of digital printing. . In response, Zhou Jianping, the general manager of Shanghai Ximing Publishing Information Technology Co., Ltd., which represents Xeikon digital presses, expressed his opinion. He believes that the application of digital printing is very broad, mainly in the following four aspects. First, the on-demand publishing market. The second is the bill market, the third is the security market, and the fourth is the commercial printing market. From Zhou Jianping's point of view, many digital printing companies are actually positioning only in the commercial printing market.
Another industry insider pointed out that many digital printing companies now position themselves in the fast printing market, and small offset printing markets rob the market. This is not wise. With the current price gap between small offset printing and digital printing, digital printing accounts for almost the competition. No advantage. Although digital printing may be faster, what is the actual time-critical business? Digital printing should not be based on the market with small offset printing, but should try to develop its own market. If only digital printing is positioned at the level of fast printing, the popularity of digital printing will be far-off.
The price is difficult The high price of digital printing equipment has long been known in the industry. As early as when digital presses entered the Chinese market, the price of a machine was as high as 5 million yuan. In recent years, though it has been reduced, it is generally more than one million. This is for many investors. An obstacle that must be crossed. Pre-press technology expert Jia Jiyao commented that price is the main reason why digital printing is blocked in the country. Compared with small offset printers and printers that also use short-run as their main business, digital printing machines are too expensive. At present, the high-end small printers sell for about 100,000 yuan, while the better printers only need 670,000 yuan. Although the speed of digital printing is faster and the quality has certain advantages, the market demand for such energy is not very great with the current domestic market conditions.
In fact, price barriers are not only reflected in the sales of digital printing presses, but the price of products closely related to the investment prices of equipment is also an important reason why digital printing is difficult for the market to accept, especially for individual users. According to a digital printing company, they made an A4-format four-color print, quoting between 10 and 15 yuan. According to industry analysts, unless a very short version of the business is done, this price is more than twice the price of a small offset press doing the same business.
The high price of digital printing products is also related to the maintenance system of some digital printing press suppliers. A person of a digital printing company introduced that the maintenance cost of the digital printing machine we use is relatively high. Unlike other devices, the digital printing machine toner and toner cartridges must be changed frequently. Under normal circumstances, our equipment needs to be maintained once a week. If there are many services, it is necessary to maintain it once in two or three days. Now, we have to pay a fixed fee every month as a maintenance fee for the equipment. At the same time, we must pay the paper fee to the manufacturer for each piece of paper. In this way, the cost of one sheet will increase by a few dollars, but if you do not use this method, equipment maintenance costs will be higher.
The high price of consumables is also related to the high cost of digital printing. Many digital printer suppliers now recommend users to use their own special consumables, and the prices of such consumables, such as toner, ink, and special paper, are much more expensive than general supplies. A digital printing company introduced an A3 format for them. The special paper price reached 2 yuan.
The location of digital printing companies is another reason for the rising cost of digital printing. Since most digital printing companies now target digital printing to commercial short-run printing, many digital printing companies have moved into high-end office buildings in the commercial district to attract customers and establish a corporate image. Compared with some small-format offset presses and quick print shops, Digital printing companies have much higher rent costs. But for digital printing companies, this is largely a last resort choice. The CEO of a digital printing company said that the biggest feature of digital printing is fast. However, as soon as it is geographically limited, the speed advantage of digital printing will have to be discounted. The company's site is located in a remote area and the cost of rent will come down. , but the advantages do not come out, customers may not come. Relying on the business circle concentrated in large companies, the company's business development and corporate image are beneficial.
Many problems on the way forward In fact, the obstacles in the digital printing process are far from being summarized by one price issue. For digital printing to be truly popular in the market, there are still many barriers that need to be crossed.
1. Quality issues. The quality gap between digital printing and traditional printing has long been a non-new topic. Although many digital printing proponents justify digital printing on the grounds that not all users have strict quality requirements, the gap still exists. Just seeing customers with less stringent quality requirements is not a smart move for the digital printing technology and digital printing markets that are still on the move.
2. The challenger is raging. For digital printing, where the market is positioned for short-run printing, how to cope with the challenges of small offset presses and printers is a problem that must be addressed. Nowadays, the impact of digital printing on small offset presses has not only been passively addressed, but has begun to challenge the advantages of digital printing. According to Ma Secretary of the Fast Printing Branch of the China Printing Equipment and Equipment Industry Association, some small offset press manufacturers are already in the process of digitization, which will pose challenges for the development of digital printing. At the same time, printer vendors are also making a fuss in the short-run market. Famous printer vendors Epson and Hewlett-Packard have each launched their own solutions for the short-run market, and they have made great efforts to promote them. Digital printing, which is at the stage of concept promotion and market exploration, is an opponent that cannot be underestimated.
3. Insufficient investor strength. In the words of an industry expert, the best way to break the geographical constraints and truly take advantage of the speed of digital printing is to open a digital printing chain. However, according to another personage inside the industry, most of the digital printing companies now engaged in digital printing are private or collective enterprises. For various reasons, state-owned enterprises rarely involve digital printing. The advantages of private and collective enterprises are new concepts and flexible operations, but generally they are relatively insufficient in terms of financial strength. It is difficult to develop digital printing chain stores.
4. It is difficult to approve. Since digital printing is in the category of printing enterprises in the examination and approval, and China now has stricter macro control over printing companies, approval is difficult. Another industry source disclosed that digital printing machines equipped with scanning equipment must be approved by relevant national security agencies when they are approved. This poses a challenge to the digital printing market.
In the future, opinions vary. Although there are still many obstacles that need to be overcome in the development of digital printing, no one can deny that the emergence of digital printing has opened up a new world for the development of printing equipment. The key issue now is that the market positioning of digital printing is not yet very clear. The price also needs to be further similar to China's national conditions. When talking about the future of digital printing in China, the parties expressed their views on different angles and positions.
Prepress technology expert Jia Jiyao questioned the development of digital printing mainly from the perspective of price. He believes that the price of moderately priced printers is more promising in the short-run market than the expensive digital printers.
Pan Tao, the manager of Quandun Quanxun, the agent for lndigo digital presses, appeared to be optimistic. He said that from the perspective of everyone's acceptance, the digital printing market has basically been nurtured and mature. It is expected that this year will see a breakthrough in sales, reaching 20 units. about.
Director of the Printing House of the State Council, Zhao Weiyou, expressed his views on the development prospects of digital printing from the relationship between network development and digital printing. He said that digital printing is compatible with the Internet era and integrates the entire publishing process for office automation and remote locations. Printing makes sense. Internet publishing is also a potential market for digital printing, but now, the imperfection of online copyright protection and payment methods has hindered the development of this market.
Zhou Jianping, General Manager of Mingming Publishing Information Co., Ltd., based on the relationship between digital printing and the information industry, has expressed his views. The digital printing market may accelerate its development in the next few years, mainly due to changes in the external environment, such as broadband networks. The development of the Internet and the development of online publishing will all play a role in promoting the development of digital printing. Especially in the context of China's acceleration of the development of the information industry, the development of digital printing may accelerate. However, Zhou Jianping also admitted that the current digital printing market is still in development. Now that it is not a cake has been formed, how do you divide the issue? The most critical issue is how to make cakes. (rate stone) (from "Printing Technology" 2001 second issue)
For today's digital printing press suppliers, whether digital printing can replace traditional printing as a purely symbolic topic has no value in any discussion. However, where is the market orientation of digital printing? It is any concern for the future development of digital printing. The problem that people can't ignore is because without a market, you can't survive. This is a cruel fact for both equipment suppliers and users.
In order to explore the true market position of digital printing and look forward to its development prospects in China, our correspondent recently interviewed some digital printing press suppliers, users and printing experts.
When the market starts or plunders the technological advantages of everyone talking about digital printing, the most talked about is the fact that it is a non-engraving printing, which can realize a real one-off printing, on-demand printing, and is especially suitable for small-volume, personalized practical business. However, in actual operation, the advantages of digital printing do not appear to have been exerted. Most users use the concept of digital printing to print short-run printing, fast printing, etc., which are traditionally monopolized by small offset printing machines. concept. In the past, the challenge of digital printing for traditional printing has been transformed into a challenge for digital offset printing. In response, Wei Weidong, manager of Taili Peer Company, who has been engaged in digital printing business for two years, explained that now, in fact, many short-run business can be done with small offset printers. The difference between digital printing and small offset printing is that digital printing can be used without Version advantages, followed by some urgently needed business. When asked why they did not develop the advantages of digital printing presses and developed personalized printing services for personal use, Weidong Wei said that although digital printing can achieve variable printing, there are many practical problems in practice, such as a Personal calendars, which only require a few hours of scanning and publishing of pre-produced photos, are too expensive for businesses and cannot be too expensive for calendars. Otherwise, customers cannot accept them. Although Yu Lianhu, executive director of another Oriental Express Printing company engaged in digital printing, denied the market conflict between digital printing and small offset printing, he still adopted the relationship between fast printing and small offset printing in the positioning of digital printing. A very deep concept, this can also be clearly reflected in the company's name.
Judging from the current market situation, most companies engaged in digital printing have put digital printing in the fast-printing market that is in clear conflict with small offset presses during business promotion, and have not developed new worlds that are compatible with the characteristics of digital printing. . In response, Zhou Jianping, the general manager of Shanghai Ximing Publishing Information Technology Co., Ltd., which represents Xeikon digital presses, expressed his opinion. He believes that the application of digital printing is very broad, mainly in the following four aspects. First, the on-demand publishing market. The second is the bill market, the third is the security market, and the fourth is the commercial printing market. From Zhou Jianping's point of view, many digital printing companies are actually positioning only in the commercial printing market.
Another industry insider pointed out that many digital printing companies now position themselves in the fast printing market, and small offset printing markets rob the market. This is not wise. With the current price gap between small offset printing and digital printing, digital printing accounts for almost the competition. No advantage. Although digital printing may be faster, what is the actual time-critical business? Digital printing should not be based on the market with small offset printing, but should try to develop its own market. If only digital printing is positioned at the level of fast printing, the popularity of digital printing will be far-off.
The price is difficult The high price of digital printing equipment has long been known in the industry. As early as when digital presses entered the Chinese market, the price of a machine was as high as 5 million yuan. In recent years, though it has been reduced, it is generally more than one million. This is for many investors. An obstacle that must be crossed. Pre-press technology expert Jia Jiyao commented that price is the main reason why digital printing is blocked in the country. Compared with small offset printers and printers that also use short-run as their main business, digital printing machines are too expensive. At present, the high-end small printers sell for about 100,000 yuan, while the better printers only need 670,000 yuan. Although the speed of digital printing is faster and the quality has certain advantages, the market demand for such energy is not very great with the current domestic market conditions.
In fact, price barriers are not only reflected in the sales of digital printing presses, but the price of products closely related to the investment prices of equipment is also an important reason why digital printing is difficult for the market to accept, especially for individual users. According to a digital printing company, they made an A4-format four-color print, quoting between 10 and 15 yuan. According to industry analysts, unless a very short version of the business is done, this price is more than twice the price of a small offset press doing the same business.
The high price of digital printing products is also related to the maintenance system of some digital printing press suppliers. A person of a digital printing company introduced that the maintenance cost of the digital printing machine we use is relatively high. Unlike other devices, the digital printing machine toner and toner cartridges must be changed frequently. Under normal circumstances, our equipment needs to be maintained once a week. If there are many services, it is necessary to maintain it once in two or three days. Now, we have to pay a fixed fee every month as a maintenance fee for the equipment. At the same time, we must pay the paper fee to the manufacturer for each piece of paper. In this way, the cost of one sheet will increase by a few dollars, but if you do not use this method, equipment maintenance costs will be higher.
The high price of consumables is also related to the high cost of digital printing. Many digital printer suppliers now recommend users to use their own special consumables, and the prices of such consumables, such as toner, ink, and special paper, are much more expensive than general supplies. A digital printing company introduced an A3 format for them. The special paper price reached 2 yuan.
The location of digital printing companies is another reason for the rising cost of digital printing. Since most digital printing companies now target digital printing to commercial short-run printing, many digital printing companies have moved into high-end office buildings in the commercial district to attract customers and establish a corporate image. Compared with some small-format offset presses and quick print shops, Digital printing companies have much higher rent costs. But for digital printing companies, this is largely a last resort choice. The CEO of a digital printing company said that the biggest feature of digital printing is fast. However, as soon as it is geographically limited, the speed advantage of digital printing will have to be discounted. The company's site is located in a remote area and the cost of rent will come down. , but the advantages do not come out, customers may not come. Relying on the business circle concentrated in large companies, the company's business development and corporate image are beneficial.
Many problems on the way forward In fact, the obstacles in the digital printing process are far from being summarized by one price issue. For digital printing to be truly popular in the market, there are still many barriers that need to be crossed.
1. Quality issues. The quality gap between digital printing and traditional printing has long been a non-new topic. Although many digital printing proponents justify digital printing on the grounds that not all users have strict quality requirements, the gap still exists. Just seeing customers with less stringent quality requirements is not a smart move for the digital printing technology and digital printing markets that are still on the move.
2. The challenger is raging. For digital printing, where the market is positioned for short-run printing, how to cope with the challenges of small offset presses and printers is a problem that must be addressed. Nowadays, the impact of digital printing on small offset presses has not only been passively addressed, but has begun to challenge the advantages of digital printing. According to Ma Secretary of the Fast Printing Branch of the China Printing Equipment and Equipment Industry Association, some small offset press manufacturers are already in the process of digitization, which will pose challenges for the development of digital printing. At the same time, printer vendors are also making a fuss in the short-run market. Famous printer vendors Epson and Hewlett-Packard have each launched their own solutions for the short-run market, and they have made great efforts to promote them. Digital printing, which is at the stage of concept promotion and market exploration, is an opponent that cannot be underestimated.
3. Insufficient investor strength. In the words of an industry expert, the best way to break the geographical constraints and truly take advantage of the speed of digital printing is to open a digital printing chain. However, according to another personage inside the industry, most of the digital printing companies now engaged in digital printing are private or collective enterprises. For various reasons, state-owned enterprises rarely involve digital printing. The advantages of private and collective enterprises are new concepts and flexible operations, but generally they are relatively insufficient in terms of financial strength. It is difficult to develop digital printing chain stores.
4. It is difficult to approve. Since digital printing is in the category of printing enterprises in the examination and approval, and China now has stricter macro control over printing companies, approval is difficult. Another industry source disclosed that digital printing machines equipped with scanning equipment must be approved by relevant national security agencies when they are approved. This poses a challenge to the digital printing market.
In the future, opinions vary. Although there are still many obstacles that need to be overcome in the development of digital printing, no one can deny that the emergence of digital printing has opened up a new world for the development of printing equipment. The key issue now is that the market positioning of digital printing is not yet very clear. The price also needs to be further similar to China's national conditions. When talking about the future of digital printing in China, the parties expressed their views on different angles and positions.
Prepress technology expert Jia Jiyao questioned the development of digital printing mainly from the perspective of price. He believes that the price of moderately priced printers is more promising in the short-run market than the expensive digital printers.
Pan Tao, the manager of Quandun Quanxun, the agent for lndigo digital presses, appeared to be optimistic. He said that from the perspective of everyone's acceptance, the digital printing market has basically been nurtured and mature. It is expected that this year will see a breakthrough in sales, reaching 20 units. about.
Director of the Printing House of the State Council, Zhao Weiyou, expressed his views on the development prospects of digital printing from the relationship between network development and digital printing. He said that digital printing is compatible with the Internet era and integrates the entire publishing process for office automation and remote locations. Printing makes sense. Internet publishing is also a potential market for digital printing, but now, the imperfection of online copyright protection and payment methods has hindered the development of this market.
Zhou Jianping, General Manager of Mingming Publishing Information Co., Ltd., based on the relationship between digital printing and the information industry, has expressed his views. The digital printing market may accelerate its development in the next few years, mainly due to changes in the external environment, such as broadband networks. The development of the Internet and the development of online publishing will all play a role in promoting the development of digital printing. Especially in the context of China's acceleration of the development of the information industry, the development of digital printing may accelerate. However, Zhou Jianping also admitted that the current digital printing market is still in development. Now that it is not a cake has been formed, how do you divide the issue? The most critical issue is how to make cakes. (rate stone) (from "Printing Technology" 2001 second issue)
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